PIPA Engagement

Product Marketing

• You will be our first dedicated marketing hire and actively shape the entire go-to-market process.
• From strategy to operational execution, you are responsible for the full marketing funnel — with a focus on Growth, Demand Generation and funnel optimization.
• Design and execute targeted growth campaigns.
• Build and optimize funnel structures (e.g., landing pages, email flows, paid social).
• Test and iterate on performance-based initiatives to generate MQLs.
• Collaborate with Sales/SDR to provide targeted content and campaign support.
• Own KPIs across the customer journey (CAC, CPL, MQLs, SQLs).
• Provide strategic sparring with founders and, when needed, external agencies.

Marketing Manager | GTM, Growth Focus | SaaS

Sales Development Rep

• Identify and reach out to potential customers in the DACH region (companies with 400–5,000 employees)
• Execute structured outbound campaigns via phone, email, and LinkedIn
• Qualify leads (e.g., using BANT or similar frameworks)
• Schedule meetings for our Account Executives
• Work closely with the sales team to optimize the pipeline
• Use outreach templates, sometimes leveraging founder profiles

Sales Development Representative, SDR, SaaS

• Du bist unsere erste dedizierte Marketing-Person und gestaltest den gesamten Go-to-Market-Prozess aktiv mit.
• Konzeption & Umsetzung zielgerichteter Growth-Kampagnen
• Aufbau und Optimierung von Funnel-Strukturen (z. B. Landing Pages, E-Mail-Flows, Paid Social)
• Testing & Iteration performancebasierter Maßnahmen zur MQL-Generierung
• Zusammenarbeit mit Sales/SDR zur gezielten Content- und Kampagnenunterstützung
• Verantwortung für KPIs entlang der Customer Journey (CAC, CPL, MQLs, SQLs)
• Sparring mit Foundern & ggf. externen Agenturen

Marketing Manager | GTM, Growth Focus | SaaS

Sales Development Representative, SDR, SaaS

Marketing Manager I GTM, Growth Fokus I SaaS