PIPA Engagement

Product Marketing

• You develop the positioning, value proposition and messaging architecture for Catapult Analytics.
• You translate complex product features into clear, compelling benefits for different audiences.
• You own the go-to-market strategy for new features and product releases — from planning through to measuring success.
• You analyze competitors, conduct win/loss analyses, and continuously monitor market trends.
• You support Sales and Customer Success teams with persuasive storylines, sales collateral and talking points.
• You run enablement workshops on positioning, competitive landscape and product updates.
• You act as the point of contact for strategic sales opportunities and competitive positioning.
• You conduct buyer interviews as well as win/loss analyses.
• You develop and maintain Ideal Customer Profiles (ICP) and buyer personas.
• Together with Customer Success you identify opportunities for retention, expansion and advocacy.
• You work closely with the central European marketing team.
• You ensure campaigns, content and communications consistently convey the product positioning.
• You define relevant KPIs such as win rate, sales cycle, content usage and launch success.
• You analyze results and derive actionable recommendations for management.

Senior Product Marketing Manager

Performance Marketing

• Manage and optimize Amazon Sponsored Ads campaigns based on performance goals
• Develop campaign strategies for existing and new clients
• Monitor, analyze, and improve campaign performance
• Support and mentor other campaign managers
• Improve processes, reporting, and campaign management standards
• Identify new Amazon Advertising trends and opportunities
• Collaborate closely with clients and internal stakeholders

Senior Performance Marketing Manager

• Develop and execute retail media and omnichannel performance marketing strategies
• Manage and optimize campaigns across retail media networks and platforms (e.g. Amazon, OTTO, eBay, Walmart, Criteo, CitrusAd)
• Analyze campaign performance and derive actionable optimization measures
• Collaborate with cross-functional teams to align marketing activities with business goals
• Monitor market trends, competitors, and new retail media opportunities
• Drive innovation and contribute to the development of retail media best practices
• Support and mentor junior team members

Senior Product Marketing Manager

Senior Performance Marketing Manager

Senior Retail Performance Marketing Manager