Product Marketing

• Design and deliver integrated go-to-market strategies with a heavy focus on content and digital marketing for the Merchant Services Commercial/Corporate Banking (CB/CIB) customer segment
• Create Merchant Services CB/CIB marketing collateral across the customer journey and collaborate with partners
• Develop and implement marketing strategies to help deepen existing Merchant Services customer relationships
• Lead work across functional teams and creative agencies to achieve marketing objectives
• Understand the competitive landscape and leverage qualitative and quantitative data to translate insights into strategic direction
• Ensure adherence to legal, compliance, and privacy regulations and policies related to marketing

Senior Lead Marketing Consultant – Merchant Services, Commercial & Corporate Product Marketing

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Product Marketing Manager

• Drive business results by developing GTM plans and tracking success metrics that enable scalable growth.
• Identify opportunities to leverage AI tools to enhance the customer experience and optimize operational costs.
• Represent your work to Sales & Ops leaders to advocate for resourcing and provide transparent updates on progress.
• Partner with Sales and Ops leaders to drive accountability for productivity, quality, and compliance standards.
• Own the administration and optimization of GTM tools, ensuring the team has the right tech to win.
• Design and manage the outbound dialer strategy and engagement cadence for every stage of the funnel.
• Own the monthly workforce and incentive planning process to identify short-term staffing gaps and mid-term hiring needs.
• Project manage high-leverage initiatives specifically designed to improve sales & operational efficiency and team member effectiveness.

Senior Manager, Go-To-Market Operations, Sales Tools

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Senior Director – Product Marketing

• Define and execute go-to-market strategies for digital asset products
• Develop clear positioning and messaging for Circle’s solutions
• Lead global product launches with cross-functional teams
• Build sales and partner enablement materials
• Drive strategic initiatives to expand Circle’s ecosystem

Principal Product Marketing Manager

• Own the narrative: Develop and steward SignalWire's category story from the foundational positioning document to the language that shows up in every customer-facing touchpoint.
• Drive messaging and positioning: Build crisp, differentiated messaging for our developer and enterprise audiences. Run win/loss analysis, competitive research, and customer interviews to ensure positioning is grounded in evidence, not assumptions.
• Lead category creation: Partner with leadership to define, name, and evangelize the Voice AI category. Create the frameworks, thought leadership content, and analyst/press narratives that establish SignalWire as a defining voice in an emerging market.
• Enable go-to-market: Equip sales organization with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Own launch coordination for new products and platform capabilities from positioning brief to GA.
• Be the voice of the customer: Conduct ongoing interviews with developers, enterprise buyers, and partners. Synthesize insight into actionable intelligence that sharpens product, sales, and marketing across the funnel.
• Shape analyst and press relationships: Represent SignalWire's category POV in conversations with industry analysts (Gartner, Forrester, IDC) and technology press. Help build the external narrative that defines how our market is understood.

Senior Product Marketing Manager

• Define and lead our client communications, retention strategy and execution
• Create a robust library of sales and client success enablement materials
• Train and support the client success teams
• Own the end-to-end GTM process for new product launches
• Collaborate closely with Product Management and influence the product roadmap
• Develop clear, concise, and differentiated messaging
• Conduct customer interviews, analyze market trends
• Serve as a subject matter expert and internal evangelist

Senior Manager, Product Marketing

• Marketing stakeholder for commercialization strategy and alignment on all planned releases, including opportunities, roadblocks, timelines, roles/responsibilities, outcomes, and reporting.
• Research, develop, and validate compelling and differentiated product positioning and messaging that resonates with target audiences.
• Translate technical features into clear and impactful benefits for customers, creating marketing messaging themes for regular release showcases and large industry events.
• Conduct qualitative, quantitative, and competitive research and leverage the analysis to inform product messaging and positioning to drive growth.
• Lead product launches from planning through execution, ensuring successful product releases and driving measurable results.

Director, Product Marketing – SaaS, B2B, Healthcare IT

• Develop go-to-market materials conveying business value to sellers and partners
• Create product marketing assets for sales and partner teams
• Collaborate on marketing initiatives with various teams
• Build product-specific sales and partner enablement content

Technical Product Marketing Manager

• Reporting to the Commercialization Leader, OnePay, the Partner & Product Marketing leader will drive product marketing strategy, value proposition development, and partner marketing initiatives to accelerate adoption and program growth for the OnePay and Walmart credit program.
• Translate marketing and roadmap priorities into clear positioning, compelling messaging, and actionable go-to-market plans.
• Ensure campaign readiness across channels and touchpoints.
• Manage strategic planning processes to support critical prioritization and execution of marketing initiatives.
• Drive key strategies across the finish line, partnering with client and cross-functional teams.
• Develop strong business cases that influence key stakeholders and drive portfolio financial performance.
• Lead development and evolution of the program value proposition.

VP, OnePay Partner – Product Marketing

• Build and work a targeted list of outbound prospects, primarily mid-market companies that are a strong fit for custom software.
• Execute consistent outreach across phone, email, LinkedIn and/or other creative channels to generate new conversations.
• Lead initial discovery calls to understand buyer needs and assess fit.
• Hand off qualified opportunities to our founders, with clear context on what was uncovered.
• Maintain organized CRM records and contribute to improving our outbound plays over time.
• Represent Haystack at select industry events and networking opportunities.

Go-To-Market Associate

• Establish an always-on competitive intel motion with regular updates to battlecards and talk tracks based on what’s changing in the market and what teams are hearing in calls.
• Build a win/loss + voice of customer loop that turns insights into improvements across messaging, sales process, and product strategy.
• Create and deliver internal sales enablement trainings, and represent Front externally at webinars and trade show sessions for solution-specific content.
• Scale and maintain core go-to-market assets (pitch deck, one-pagers, talk tracks) so they stay current and aligned to our strategic narrative.
• Serve as a vertical and persona SME and maintain narratives (workflows, proof points, objections) so Growth and Sales can utilize them across outbound and events.
• Turn integrations into a growth lever by sharpening integration messaging, upgrading key pages, and shipping reusable partner-ready assets.
• Partner with Solutions Engineering to ship a steady cadence of demo videos and talk tracks to support Marketing and Sales.

See all jobs on JobTailor

Senior Lead Marketing Consultant – Merchant Services, Commercial & Corporate Product Marketing

Manager/Senior Manager, GTM Architecture and Automation

Product Marketing Manager

Senior Manager, Go-To-Market Operations, Sales Tools

Senior Director – Product Marketing

Principal Product Marketing Manager

Senior Product Marketing Manager

Senior Manager, Product Marketing

Director, Product Marketing – SaaS, B2B, Healthcare IT

Technical Product Marketing Manager

VP, OnePay Partner – Product Marketing

Go-To-Market Associate

Product Marketing Manager