Senior Product Marketing Manager

Wealth.com

Senior Product Marketing Manager driving go-to-market strategy for B2B SaaS at Wealth.com. Leading product launches and sales enablement for enterprise clients.

Posted 7/13/2026full-timeNew York City • Arizona, California, New York • 🇺🇸 United StatesSenior💰 $130,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on B2B SaaS, including developing positioning and messaging frameworks, executing email marketing campaigns, and building sales enablement content. Proficient in leveraging data and AI tools to inform go-to-market strategies and enhance campaign effectiveness.

Highest-signal resume keywords

Product MarketingB2B SaaS ExperienceEmail Marketing ExecutionSales Enablement Content DevelopmentData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging FrameworksCampaign OptimizationCompetitive AnalysisVoice-of-Customer ResearchLifecycle MarketingGTM Metrics TrackingAI Tools UtilizationSales Enablement AssetsEnd-to-End Product Launches

Soft Skills

Cross-Functional CollaborationStrategic ThinkingAdaptabilityProject ManagementCommunication

Tools & Technologies

Customer.ioHubSpotAI Tools

Industry Keywords

Enterprise SegmentClient JourneyActivationAdoptionRetention

About the role

Key responsibilities & impact

Own positioning, messaging, and go-to-market strategy for Wealth.com's product suite, with a growing focus on our enterprise segment as you ramp into the role
Lead end-to-end product launches from positioning and messaging to internal enablement and external communications
Partner cross-functionally with Product, Sales, and Customer Success to ensure new features and products land clearly with enterprise clients and drive adoption
Build and execute lifecycle and email marketing campaigns that support activation, adoption, and retention across the client journey
Develop and maintain sales enablement assets (competitive battlecards, talk tracks, and collateral) that help our sales and CS teams win and grow enterprise accounts
Conduct competitive analysis and voice-of-customer research to sharpen positioning and inform roadmap and GTM decisions
Leverage AI tools to accelerate research, content development, and campaign execution, continuously looking for ways to do more with a lean team
Represent the voice of the enterprise customer internally, ensuring their needs and feedback shape both product and go-to-market strategy

Requirements

What you’ll need

3–6 years of experience in product marketing, ideally within B2B SaaS
Experience developing differentiated positioning and messaging frameworks, and translating complex product functionality into clear, compelling narratives for different audiences
Hands-on email marketing execution experience, building, testing, and optimizing campaigns in platforms like Customer.io, HubSpot, or similar
Data-driven approach to the role: comfortable defining and tracking launch effectiveness, feature adoption, and other GTM metrics, and using that data to inform decisions
Demonstrated comfort using AI tools to work faster and more effectively, for research, content creation, competitive analysis, or campaign execution
Experience building sales enablement content (battlecards, talk tracks, one-pagers) that sales teams actually use
Comfortable owning work end-to-end, from strategy through hands-on execution, managing multiple concurrent launches and competing deadlines in a lean, fast-moving team

Benefits

Comp & perks

Competitive salary.
Hybrid work arrangement in New York City, San Francisco, or Phoenix (3x a week)
Excellent medical, dental, and vision insurance options, with low-cost premium structures that demonstrate our commitment to offering great value to our employees.
100% company-paid basic life insurance, short-term and long-term disability insurance.
100% paid parental leave upon eligibility.
Company equity managed through Carta.
401k with match and 100% vesting upon hire.
Flexible PTO in an environment where taking time off to relax or recharge is supported and encouraged.
Take time off for holidays—and yes, your birthday counts too. Celebrate, relax, and recharge without thinking twice.
Free estate planning for life!