Performance Marketing

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Own performance across a multi-brand, multi-vertical portfolio
• Lead a team of six PPC managers across three levels of seniority
• Oversee paid search across roughly 100 domains, five verticals, and $26M in annual spend
• Develop channel innovation: new campaign types, platform features, AI-enabled testing, automation
• Build vertical-specific playbooks in partnership with Product, PMM, SEO, Social, CRM, and Analytics
• Ensure QA, governance, and measurement integrity to protect spend and brand standards
• Provide executive reporting that ties PPC results to business outcomes
• Articulate a campaign-level vision and work directly in PPC platforms as necessary
• Lead training on internal Confluence-based training path for quick capability building.

Senior Manager, PPC Marketing

• Lead demand generation strategy, planning, and execution, including budget allocation, channel mix, and performance measurement aligned to business objectives
• Develop and execute integrated, omni-channel campaigns (digital, direct response, CRM, and email) that drive pipeline growth and customer engagement
• Partner across business functions to identify growth opportunities and translate customer and market insights into actionable marketing strategies
• Leverage data, research, and customer intelligence to inform targeting, messaging, and channel optimization decisions
• Build and optimize media strategies that improve brand affinity and drive measurable demand outcomes
• Lead and develop a high-performing team, providing coaching, direction, and clear expectations to elevate team capability and performance
• Operate with strong ownership and accountability, proactively driving initiatives from concept through execution and results

Manager, Demand Generation

• Plan, launch, and optimize campaigns across Google and Meta
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Paid Ads Specialist – Google, Meta

• Own day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volume
• Actively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summaries
• Own the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined growth priorities
• Partner with web/product teams to support optimization of the paid acquisition funnel, including landing page testing and performance improvements to increase conversion rates
• Partner with the creative team to execute a structured testing approach across hooks, formats, audiences, and offers, documenting learnings and applying them to improve performance
• Support Grove’s emerging digital channel roadmap by helping test and evaluate new platforms (e.g., TikTok, AI-driven channels), using structured test-and-learn frameworks and providing recommendations on next steps
• Own weekly and monthly performance reporting across digital channels, translating results into clear insights and actionable recommendations for the Growth team
• Support incrementality testing across channels using defined methodologies (e.g., geo tests, platform studies), and help interpret results to inform future investment decisions

Paid Media Manager

• Own Campaign Operations: Manage daily paid search activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.
• Execute Strategic Plans: Translate media strategies into effective paid search campaigns. Balance performance goals with budget constraints through smart targeting, bidding, and optimization.
• Master Platform Expertise: Maintain deep knowledge of search platforms (Google Ads, Microsoft Advertising), stay current on features and policies, and drive innovation.
• Collaborate Across Teams: Partner with Client Services, SEO, and Analytics to integrate paid search into broader strategies. Communicate needs clearly and respond promptly to requests.
• Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.
• Adhere to Processes: Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.

Paid Search Manager

• Program strategy & planning
• Build annual demand gen plan aligned to BU and Division priorities
• Define target audiences, channel mix, and budgets
• Partner with marketing managers on offers and messaging
• Campaign execution
• Receive creative/content assets from global marketing managers
• Execute multi-channel campaigns (email, web, paid, social, webinars, content syndication)
• Manage timelines, QA, and launch steps
• Marketing automation & lead management
• Own nurture flows, segmentation, and lead scoring logic
• Coordinate with Thermo Fisher's Bioproduction Group (BPG) sales/marketing ops on routing and follow-up
• Maintain campaign hygiene and compliance
• Analytics & optimization
• Track performance (CTR, MQL/SQL, pipeline influence, SQO/Win) and continuously optimize in partnership with BPG Marketing Analytics and BCD marketing
• Run A/B tests and optimize based on data
• Report insights and recommendations to stakeholders

Demand Generation Marketing Specialist, Biologicals and Chemicals

• Own quarterly and annual sales-qualified pipeline targets with clear accountability for revenue contribution, efficiency, and ROI.
• Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs.
• Lead the full-funnel demand engine, ensuring stronger alignment from awareness through pipeline acceleration and expansion.
• Drive paid and digital demand strategy across channels including LinkedIn, Google, retargeting, and emerging platforms.
• Own event-driven demand strategy, maximizing pipeline impact before, during, and after strategic activations including tradeshows, ecosystem events, partner activations, and flagship moments.
• Build and scale SEO, AEO, and content-driven inbound demand programs that improve discoverability, authority, and qualified pipeline.
• Own web strategy, landing page optimization, and conversion rate improvements to strengthen funnel performance.
• Lead a disciplined growth experimentation approach across channels to improve conversion, efficiency, and pipeline velocity.
• Identify, test, and validate new demand channels through controlled pilots and data-driven analysis.
• Support account-based and sales-led programs that accelerate enterprise deal cycles and improve expansion opportunities.
• Apply AI-enabled workflows to improve campaign execution, audience targeting, personalization, reporting efficiency, and decision-making.
• Develop clear attribution models that connect multi-channel activity directly to pipeline and revenue impact.
• Build repeatable systems, playbooks, and processes that scale with the business.
• Partner cross-functionally with Sales, RevOps, PMM, and Partnerships to align marketing programs with GTM priorities.
• Own and manage agency relationships across paid media, SEO, web, and digital programs, holding partners accountable to execution quality, experimentation rigor, and business outcomes.
• Over time, help shape and lead future demand-focused resources, including agency partners and potential direct reports.

• Own and evolve early lifecycle (EMOB) engagement strategy to drive activation, card usage, and customer retention
• Translate customer behavior and campaign performance data into targeted messaging and actionable strategies
• Lead end-to-end campaign execution across digital channels, including planning, targeting, creative development, deployment, and optimization
• Identify opportunities to improve engagement through testing, segmentation, and performance insights
• Partner cross-functionally to ensure campaigns are delivered on time, compliant, and aligned to business goals
• Navigate regulatory and compliance requirements while maintaining speed, quality, and risk discipline
• Drive operational improvements by identifying process gaps, inefficiencies, and opportunities to streamline execution
• Prepare and deliver clear, concise recommendations and performance insights to senior stakeholders
• Support campaigns across a diverse portfolio of branded and co-branded credit card products, including new product launches

Customer Engagement Manager – Credit Cards

• Own media budget allocation and pacing across all channels
• Translate data and insights into optimization opportunities
• Conduct research and competitive analysis to identify untapped channels and opportunities to reach Front’s prospects
• Build and present media plans, including channel rationale, reach/frequency projections, and expected business outcomes
• Manage relationships with media vendors, negotiate rates, and evaluate new inventory opportunities
• Roll up your sleeves on execution: sourcing and vetting sponsorship opportunities, reaching out to partners directly, managing logistics end to end
• Partner with our creative and performance marketing agencies to ensure campaigns are briefed, built, and optimized correctly

Senior Media Planning and Brand Campaign Manager – Contract

• Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments
• Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders
• Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies
• Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion
• Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels
• Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting
• Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement
• Lead pipeline generation reporting and performance analysis across enterprise marketing programs
• Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics
• Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership
• Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey

Director of Enterprise ABM, Demand Generation

• Plan, schedule, and execute paid ads campaigns across platforms (e.g., Meta, LinkedIn, YouTube, Google, Bing), ensuring alignment with campaign objectives and budget allocations
• Manage paid ads budgets, monitor performance, and optimize campaigns to meet cost-efficiency and revenue contribution targets
• Grow owned audience assets, including YouTube subscribers and retargeting audiences, through structured campaign strategies and ongoing optimization
• Lead testing of new paid ads channels and formats, documenting performance benchmarks and providing clear recommendations for future investment
• Analyze campaign performance and produce structured insights, including cost-per-acquisition comparisons and channel effectiveness reporting
• Maintain consistent UTM tracking standards across all campaigns and support integration of paid media performance into broader attribution and reporting frameworks
• Support YouTube content distribution, retargeting strategy execution, and troubleshooting across paid platforms (e.g., Meta account issues)
• Contribute to the development of automated reporting dashboards and processes to improve campaign visibility and reduce manual reporting effort
• Support and execute dedicated audience growth initiatives, partnering with the Director and wider marketing team to scale acquisition across owned channels (e.g., YouTube, retargeting audiences, newsletters) and reduce reliance on third-party media

Paid Ads Manager

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

• You are responsible for building and operating the pipeline engine of the business, directly accountable for how marketing drives pipeline, conversion, and revenue.
• The Director of Demand Generation is a strategic and hands-on leader who owns and operates a high-performing demand engine across acquisition and expansion.
• You will integrate Demand Generation, Performance Marketing, Lifecycle Marketing, and Customer Marketing into a unified system that drives predictable, scalable growth across new logo and customer expansion.
• Define and own the demand generation strategy aligned to revenue targets, portfolio priorities, and GTM initiatives.
• Build integrated programs that drive pipeline across both new logo acquisition and customer expansion.
• Own pipeline creation tied to strategic priorities and GTM teams across new logo and customer expansion.
• Lead from the front, stepping into execution when needed to ensure performance, speed, and quality.

Director of Demand Generation

• Supporting Quality Assurance (QA) processes to ensure deliverables are met
• Manage individual case load effectively to meet and exceed departmental service goals
• Ensure system specifications match those of the plan documents via a plan rules audit
• Participate in prior recordkeeper and financial advisor calls

Conversion Specialist II

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Senior Digital Ads Manager

• Turn initiatives from leadership into clear execution tasks and timelines
• Coordinate across internal teams (executive, dev, accounting) and external partners to support program launches
• Manage workflows, timelines, and task tracking across multiple workstreams
• Support end-to-end tracking across performance marketing channels
• Configure and QA tracking across platforms
• Ensure data flows correctly from source → lead → revenue
• Identify and resolve basic tracking gaps and escalate when needed
• Build and maintain daily/weekly reporting
• Track key metrics (CPL, revenue per lead/call, conversion rates, margin)
• Translate data into clear, actionable updates
• Build and maintain spreadsheets and reporting infrastructure
• Help improve processes for setup, QA, and reporting
• Act as a connector between strategy, dev, marketing, and operations
• Help ensure alignment across stakeholders

Performance Marketing Operations Manager

• Own performance across a multi-brand, multi-vertical portfolio
• Lead a team of six PPC managers across three levels of seniority
• Oversee paid search across roughly 100 domains, five verticals, and $26M in annual spend
• Make decisions that compound across all verticals and brands
• Balance between strategic vision and operational execution
• Develop vertical-specific playbooks in collaboration with various teams
• Ensure governance, measurement integrity, and executive reporting ties PPC results to business outcomes
• Lead and develop people, focusing on strategic thinking and career growth
• Address performance gaps early and ensure team coherence

• The VP, Paid Media owns a ~$15M P&L spanning three pillars: Paid Media, Programmatic, and Creative.
• This role reports to the Managing Director, Performance, and is accountable for client outcomes, retention, and quality of work across all three pillars.
• The VP defines what “good” looks like and reinforces that standard consistently across teams.
• The VP is present at critical points in the client lifecycle where quality directly impacts retention and growth. They review strategy, challenge thinking, and ensure output meets standards before reaching clients.
• The VP scales impact by developing Associate Directors into strong operators and quality owners.

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