Performance Marketing

• Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
• Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
• Troubleshoot minor to complicated client issues
• Implement and test new capabilities to enable client growth
• Develop strong relationships with clients and identify senior stakeholders
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences, with support for some clients
• Create and present insightful, meaningful, accurate reports and analyses with minimal support
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Immediately inform Paid Media Management of any concerns or issues from clients when appropriate
• Inform Paid Media Management of any updates, concerns, or potential points of interest from within the digital marketing community
• May participate in the interview process
• Identify new opportunities for clients to meet their business goals
• Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support
• Manage beta tests of new services for the client set
• Elevate client requests for SOW changes with some support
• Provide feedback on training content
• Develop basic training content with QA
• Occasionally, conduct basic team training to help develop team expertise
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
• Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with minimal support
• Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support
• Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support
• Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support
• Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with minimal support
• Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support
• Meet and exceed client expectations and set KPIs with minimal support
• Set up and review Google Analytics (and any other third-party tracking software) with minimal support
• Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support
• Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
• Temporarily take on extra client hours to support the team during times of limited bandwidth

Senior Paid Media Analyst

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Campaign Marketing Manager – Corporate, SLED

• Lead cross-functional marketing programs, coordinating timelines, dependencies, and stakeholder alignment for product launches, campaigns, and key initiatives
• Own the end-to-end execution of Outshift's webinar program, including planning, platform management, live event moderation, and post-event reporting
• Manage marketing operations by administering tools, workflows, automations, resource planning, and campaign tracking to improve team efficiency
• Analyze and communicate campaign, webinar, and website performance metrics, providing actionable insights for stakeholders and quarterly business reviews
• Coordinate cross-functional approvals, vendor relationships, and additional marketing initiatives to ensure successful delivery across content, digital, paid media, and web programs

Marketing Campaign Manager

• Develop and implement comprehensive multi-channel marketing campaign strategies aligned with business objectives and target audience insights
• Manage the end-to-end campaign lifecycle, from ideation and planning to execution, monitoring, analysis, and reporting
• Collaborate with internal teams (product marketing, content, sales, digital marketing, regional marketing) to ensure campaign alignment and effective content creation
• Oversee the development and production of creative assets, including landing pages, email copy, ad creatives, and other marketing collateral
• Manage campaign budgets, ensuring efficient allocation of resources and maximizing ROI
• Utilize marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (e.g., Salesforce) for campaign execution, lead nurturing, and tracking
• Analyze campaign performance data, identify trends, and provide actionable insights for continuous optimization
• Conduct A/B testing and other experimentation to improve campaign effectiveness and conversion rates
• Stay up to date with industry best practices, emerging marketing technologies, and competitors' activities
• Mentor and guide junior team members, fostering a collaborative and high-performing environment

Senior Campaign Manager

• Develop strategies and tactics that support client goals and drive strong paid media marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues independently and complex issues with support
• Implement and test new capabilities to enable client growth
• Train new hires on basic and standard concepts
• Provide support for client services deliverables during the sales process for upsells and new business

Paid Media Manager

• Lead digital marketing across all digital channels, including search engines, social, and display
• Lead marketing analytics for the division
• Set the vision and lead a team of 8-10 people managing the audience development and engagement strategies for all digital marketing channels
• Craft and implement a clear, cohesive digital media channel strategy that supports Blue Cross NC’s brand strategy, member acquisition and retention goals
• Develop full-funnel acquisition digital marketing campaigns, establishing evergreen campaigns while consistently testing new audiences, CTAs, creative, channels, and formats
• Develop measurement framework with clear critical metrics and targets to measure ongoing channel health and performance
• Analyze program performance as well as industry trends to develop plans and implement for the optimal marketing mix and translate campaign metrics into meaningful insights
• Develop and provide analytics to report on program results, both at the top-line and campaign levels, ensuring optimal ROI/ROAS against marketing budget and overall ecommerce revenue goals
• Develop and execute retention and customer lifecycle strategies that maximize customer engagement, loyalty, and lifetime value

Director, Performance Marketing

• Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery.
• Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions.
• Manage strategic account architecture set up to align with clients business, measurement and goals.
• Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards.
• Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch.
• Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms.
• Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach.
• Analyze and report on cross-channel performance, leveraging CM360’s attribution modeling to provide a unified view of the customer journey.
• Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights.
• Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack.
• Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions.
• Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.

Campaign Manager, Ad Ops – Temporary

• Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
• Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
• Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
• Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
• Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
• Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
• Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals
• Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live

Growth Marketing Manager, Paid Social, Display

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
• Identify third-party data segments, manage audience lists, and curate publisher lists.
• Negotiate and implement direct and private marketplace (PMP) deals with media partners.
• Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
• Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
• Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
• Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
• Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

Programmatic Campaign Manager – Temporary

• Responsible for daily management, implementation, optimization, and reporting on programmatic efforts across entire book of business for Circle K media efforts.
• Partner with the Marketing Manager and other members of the media team to develop dynamic activation plans; work cross-functionally to bring activation plans to market; lead vendor vetting and intake process to continually develop media tools to expand paid media opportunities.
• Monitor and track media performance metrics, analyze campaign results, and provide actionable insights and recommendations for optimizations.
• Skillfully manage multi-million-dollar advertising budgets across various programmatic partners and ad buying platforms.
• Collaborate with creative teams to develop campaign creatives to be used across programmatic channels and tactics.
• Own relationships with media partners and vendors to stay informed about new opportunities and negotiate favorable media buying terms.
• Develop optimal ad operation processes; partner with cross-functional teams in implementation, and accuracy in developed processes.
• Partner with Retail Media Manager in media planning efforts to recommend best practices and develop optimal media mix for programmatic channels.
• Maintain up-to-date knowledge of the evolving programmatic industry; lead training sessions to share best practices and new technology advancements with the larger organization.

Paid Media Buyer

• Develop and execute originations strategy planning routines, aligning channel performance with financial targets and growth priorities
• Provide oversight for new account forecasting and O&R processes, ensuring accurate outlooks and clear articulation of risks and opportunities
• Own and maintain core acquisition KPIs and performance dashboards, driving transparency and accountability across channels
• Conduct competitive intelligence and market monitoring to inform positioning, targeting strategies, and investment decisions
• Partner with cross-functional teams (Marketing, Credit, Finance, Analytics, Product) to analyze performance drivers and identify optimization opportunities
• Manage and evolve the originations learning agenda, prioritizing test-and-learn initiatives to improve acquisition efficiency and credit outcomes
• Synthesize insights into clear executive-level narratives, delivering Monthly/Quarterly Business Reviews and senior leadership presentations
• Support development of channel and customer strategies using data-driven insights, including segmentation, targeting, and offer strategy refinement
• Ensure alignment of strategies with risk frameworks, regulatory requirements, and business objectives
• Contribute to continuous improvement of measurement frameworks, definitions, and reporting consistency
• Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
• Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

Senior Manager, Acquisitions Performance Marketing Strategy

• Lead demand generation strategy, planning, and execution, including budget allocation, channel mix, and performance measurement aligned to business objectives
• Develop and execute integrated, omni-channel campaigns (digital, direct response, CRM, and email) that drive pipeline growth and customer engagement
• Partner across business functions to identify growth opportunities and translate customer and market insights into actionable marketing strategies
• Leverage data, research, and customer intelligence to inform targeting, messaging, and channel optimization decisions
• Build and optimize media strategies that improve brand affinity and drive measurable demand outcomes
• Lead and develop a high-performing team, providing coaching, direction, and clear expectations to elevate team capability and performance
• Operate with strong ownership and accountability, proactively driving initiatives from concept through execution and results

Director – Demand Generation

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Own performance across a multi-brand, multi-vertical portfolio
• Lead a team of six PPC managers across three levels of seniority
• Oversee paid search across roughly 100 domains, five verticals, and $26M in annual spend
• Develop channel innovation: new campaign types, platform features, AI-enabled testing, automation
• Build vertical-specific playbooks in partnership with Product, PMM, SEO, Social, CRM, and Analytics
• Ensure QA, governance, and measurement integrity to protect spend and brand standards
• Provide executive reporting that ties PPC results to business outcomes
• Articulate a campaign-level vision and work directly in PPC platforms as necessary
• Lead training on internal Confluence-based training path for quick capability building.

Senior Manager, PPC Marketing

Manager, Demand Generation

• Plan, launch, and optimize campaigns across Google and Meta
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Paid Ads Specialist – Google, Meta

• Own day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volume
• Actively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summaries
• Own the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined growth priorities
• Partner with web/product teams to support optimization of the paid acquisition funnel, including landing page testing and performance improvements to increase conversion rates
• Partner with the creative team to execute a structured testing approach across hooks, formats, audiences, and offers, documenting learnings and applying them to improve performance
• Support Grove’s emerging digital channel roadmap by helping test and evaluate new platforms (e.g., TikTok, AI-driven channels), using structured test-and-learn frameworks and providing recommendations on next steps
• Own weekly and monthly performance reporting across digital channels, translating results into clear insights and actionable recommendations for the Growth team
• Support incrementality testing across channels using defined methodologies (e.g., geo tests, platform studies), and help interpret results to inform future investment decisions

• Own Campaign Operations: Manage daily paid search activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.
• Execute Strategic Plans: Translate media strategies into effective paid search campaigns. Balance performance goals with budget constraints through smart targeting, bidding, and optimization.
• Master Platform Expertise: Maintain deep knowledge of search platforms (Google Ads, Microsoft Advertising), stay current on features and policies, and drive innovation.
• Collaborate Across Teams: Partner with Client Services, SEO, and Analytics to integrate paid search into broader strategies. Communicate needs clearly and respond promptly to requests.
• Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.
• Adhere to Processes: Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.

Paid Search Manager

• Program strategy & planning
• Build annual demand gen plan aligned to BU and Division priorities
• Define target audiences, channel mix, and budgets
• Partner with marketing managers on offers and messaging
• Campaign execution
• Receive creative/content assets from global marketing managers
• Execute multi-channel campaigns (email, web, paid, social, webinars, content syndication)
• Manage timelines, QA, and launch steps
• Marketing automation & lead management
• Own nurture flows, segmentation, and lead scoring logic
• Coordinate with Thermo Fisher's Bioproduction Group (BPG) sales/marketing ops on routing and follow-up
• Maintain campaign hygiene and compliance
• Analytics & optimization
• Track performance (CTR, MQL/SQL, pipeline influence, SQO/Win) and continuously optimize in partnership with BPG Marketing Analytics and BCD marketing
• Run A/B tests and optimize based on data
• Report insights and recommendations to stakeholders

Demand Generation Marketing Specialist, Biologicals and Chemicals

• Own quarterly and annual sales-qualified pipeline targets with clear accountability for revenue contribution, efficiency, and ROI.
• Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs.
• Lead the full-funnel demand engine, ensuring stronger alignment from awareness through pipeline acceleration and expansion.
• Drive paid and digital demand strategy across channels including LinkedIn, Google, retargeting, and emerging platforms.
• Own event-driven demand strategy, maximizing pipeline impact before, during, and after strategic activations including tradeshows, ecosystem events, partner activations, and flagship moments.
• Build and scale SEO, AEO, and content-driven inbound demand programs that improve discoverability, authority, and qualified pipeline.
• Own web strategy, landing page optimization, and conversion rate improvements to strengthen funnel performance.
• Lead a disciplined growth experimentation approach across channels to improve conversion, efficiency, and pipeline velocity.
• Identify, test, and validate new demand channels through controlled pilots and data-driven analysis.
• Support account-based and sales-led programs that accelerate enterprise deal cycles and improve expansion opportunities.
• Apply AI-enabled workflows to improve campaign execution, audience targeting, personalization, reporting efficiency, and decision-making.
• Develop clear attribution models that connect multi-channel activity directly to pipeline and revenue impact.
• Build repeatable systems, playbooks, and processes that scale with the business.
• Partner cross-functionally with Sales, RevOps, PMM, and Partnerships to align marketing programs with GTM priorities.
• Own and manage agency relationships across paid media, SEO, web, and digital programs, holding partners accountable to execution quality, experimentation rigor, and business outcomes.
• Over time, help shape and lead future demand-focused resources, including agency partners and potential direct reports.

Performance Marketing jobs in North Carolina

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Senior Paid Media Analyst

Campaign Marketing Manager – Corporate, SLED

Marketing Campaign Manager

Senior Campaign Manager

Paid Media Manager

Director, Performance Marketing

Campaign Manager, Ad Ops – Temporary

Growth Marketing Manager, Paid Social, Display

Programmatic Campaign Manager – Temporary

Paid Media Buyer

Senior Manager, Acquisitions Performance Marketing Strategy

Director – Demand Generation

Director, Demand Generation

Senior Manager, PPC Marketing

Manager, Demand Generation

Paid Ads Specialist – Google, Meta

Paid Media Manager

Paid Search Manager

Demand Generation Marketing Specialist, Biologicals and Chemicals

Director, Demand Generation