Growth Marketing Manager, Paid Social, Display

Kin Insurance

Growth Marketing Manager launching and scaling paid social and display channels for an insurtech startup. Managing media buying and audience strategy to support customer acquisition efforts.

Posted 6/23/2026full-timeRemote • Alabama, Arizona, California, Colorado, Connecticut, Florida, Hawaii, Idaho, Illinois, Kansas, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Montana, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $10,600 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals
Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live

Requirements

What you’ll need

4–7 years of experience in paid social, display, or digital media buying, ideally in a high-growth, insurance, or fintech environment
Hands-on Meta Ads Manager expertise, including 3+ years running Meta campaigns directly with working knowledge of auction dynamics, conversion tracking, and ad products
Google Display Network and programmatic display experience
Proven track record growing paid acquisition volume while improving CAC
Experience building and scaling remarketing and retargeting programs across channels, including audience segmentation strategies (custom, lookalike, and behavioral)
Strong analytical fluency — comfortable pulling and interpreting campaign data, and conversant in incrementality, attribution, and CAC/LTV
Familiarity with pixel implementation, conversion tracking, and attribution modeling
Experience developing creative briefs and running structured creative and landing page tests
Effective cross-functional collaborator across Creative, Lifecycle Marketing, and Analytics; able to operate independently and drive decisions without a lot of oversight
Comfortable using AI and LLM tools to accelerate work

Benefits

Comp & perks

Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level
401(k) with company match up to 4% of eligible earnings
Multiple medical plan options, plus dental and vision coverage
Company-funded HSA contributions (based on medical plan selection)
Company-paid life insurance and short-term disability
A variety of supplemental benefit options, including long-term disability, critical illness, accident, legal, and pet insurance
Access to mental health support and confidential counseling resources
Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company-observed holidays
Paid parental leave, including up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents
Career mobility and internal growth opportunities across the organization
Professional development budgets for certifications, conferences, and learning available, subject to management approval

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid social campaignsdisplay advertisingprogrammatic advertisingaudience targetingbid strategyMeta Ads ManagerGoogle Display Networkremarketingretargetingconversion tracking

Soft Skills

analytical fluencycross-functional collaborationindependent decision-makingcreative developmentdata-driven optimizationaudience segmentationeffective communicationproblem-solvingstrategic thinkingperformance analysis