Demand Generation Marketing Specialist, Biologicals and Chemicals

Thermo Fisher Scientific

Demand Generation Marketing Specialist executing integrated demand generation programs for Thermo Fisher Scientific. Advancing strategic growth across the Biologicals and Chemicals Division offerings and solution plays.

Posted 5/28/2026full-timeWaltham • Florida, Maryland, Massachusetts, New York, North Carolina • 🇺🇸 United StatesMid-LevelSenior💰 $84,000 - $111,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Program strategy & planning
Build annual demand gen plan aligned to BU and Division priorities
Define target audiences, channel mix, and budgets
Partner with marketing managers on offers and messaging
Campaign execution
Receive creative/content assets from global marketing managers
Execute multi-channel campaigns (email, web, paid, social, webinars, content syndication)
Manage timelines, QA, and launch steps
Marketing automation & lead management
Own nurture flows, segmentation, and lead scoring logic
Coordinate with Thermo Fisher's Bioproduction Group (BPG) sales/marketing ops on routing and follow-up
Maintain campaign hygiene and compliance
Analytics & optimization
Track performance (CTR, MQL/SQL, pipeline influence, SQO/Win) and continuously optimize in partnership with BPG Marketing Analytics and BCD marketing
Run A/B tests and optimize based on data
Report insights and recommendations to stakeholders

Requirements

What you’ll need

Bachelor's Degree plus 5 years of experience, preferably in scientific, healthcare or B2B industries
Preferred Fields of Study: Marketing, Business, Communications, Life Sciences or related field
Marketing certifications valued (e.g. Digital Marketing, Marketing Automation, Analytics)
Digital marketing expertise across multiple channels (email, social, web, search)
Demonstrated ability to develop and execute integrated marketing campaigns and programs
Proficiency with marketing automation platforms (e.g. Eloqua, Adobe, Marketo) and CRM systems
Advanced analytical skills with ability to derive insights from campaign data and metrics
Experience with project management tools and methodologies
Strong collaboration and communication skills for working with cross-functional teams
Ability to manage multiple projects simultaneously while meeting deadlines
Excellent writing and content development capabilities
Knowledge of marketing compliance and brand guidelines
Demonstrated success achieving marketing KPIs and business results.

Benefits

Comp & perks

A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcampaign executionlead managementanalyticsA/B testingsegmentationlead scoringperformance trackingcontent developmentintegrated marketing campaigns

Soft Skills

collaborationcommunicationproject managementtime managementwriting

Certifications

Digital MarketingMarketing AutomationAnalytics