Director, Performance Marketing

E-Verify Program

Director of Performance Marketing leading digital marketing strategies across channels for Blue Cross NC. Driving engagement, acquisition, and retention through comprehensive analytics and campaigns.

Posted 6/24/2026full-timeNorth Carolina • 🇺🇸 United StatesLead💰 $157,978 - $252,765 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

digital marketingmarketing analyticsaudience developmentengagement strategiesacquisition campaignsmeasurement frameworkprogram performance analysiscustomer lifecycle strategiesROIecommerce revenue

Soft Skills

detail-orientedself-startercuriousinnovative mindsetdata-drivenanalyticalsolution-orientedability to react quicklyadaptabilitydealing with ambiguity

Tools & Technologies

SalesforceSASGoogle AnalyticsSQLPower BIdigital technology vendorsdigital channelsdisplay advertisingsearch enginessocial media

Certifications & Qualifications

Bachelor's degreeadvanced degree

Industry Keywords

member acquisitionmember retentionmarketing mixcampaign metricscustomer engagementcustomer loyaltylifetime valuetop-line resultscampaign levelsoptimal marketing budget

Tech Stack

Tools & technologies

ReactSQL

About the role

Key responsibilities & impact

Lead digital marketing across all digital channels, including search engines, social, and display
Lead marketing analytics for the division
Set the vision and lead a team of 8-10 people managing the audience development and engagement strategies for all digital marketing channels
Craft and implement a clear, cohesive digital media channel strategy that supports Blue Cross NC’s brand strategy, member acquisition and retention goals
Develop full-funnel acquisition digital marketing campaigns, establishing evergreen campaigns while consistently testing new audiences, CTAs, creative, channels, and formats
Develop measurement framework with clear critical metrics and targets to measure ongoing channel health and performance
Analyze program performance as well as industry trends to develop plans and implement for the optimal marketing mix and translate campaign metrics into meaningful insights
Develop and provide analytics to report on program results, both at the top-line and campaign levels, ensuring optimal ROI/ROAS against marketing budget and overall ecommerce revenue goals
Develop and execute retention and customer lifecycle strategies that maximize customer engagement, loyalty, and lifetime value

Requirements

What you’ll need

Bachelor's degree or advanced degree (where required)
10+ years of experience in related field
In lieu of degree, 12+ years of experience in related field
Detail-oriented, self-starter, curious and innovative mindset, with the ability to react quickly to changing priorities without full guidance
Data-driven, analytical, and solution-oriented
Expert level knowledge working with various digital technology vendors, platforms, and solutions, including sales force and SAS, Google Analytics, SQL, Power BI, or similar tools
Thrives in a fast-paced environment and is good at dealing with ambiguity

Benefits

Comp & perks

Medical, dental, and vision coverage along with numerous health and wellness programs
Parental leave and support plus adoption and surrogacy assistance
Career development programs and tuition reimbursement for continued education
401k match including an annual company contribution
Opportunity to work at the cutting edge of health care delivery with a team that's deeply invested in the community
Work-life balance, flexibility, and the autonomy to do great work