Manager, Demand Generation

E-Verify Program

Demand Generation Manager driving marketing strategies and customer demand for BCBSNC products. Leading a high-performing team with a focus on integrated, omni-channel marketing strategies.

Posted 6/3/2026full-timeDurham • North Carolina • 🇺🇸 United StatesSeniorLead💰 $118,691 - $189,906 per yearWebsite

About the role

Key responsibilities & impact

Lead demand generation strategy, planning, and execution, including budget allocation, channel mix, and performance measurement aligned to business objectives
Develop and execute integrated, omni-channel campaigns (digital, direct response, CRM, and email) that drive pipeline growth and customer engagement
Partner across business functions to identify growth opportunities and translate customer and market insights into actionable marketing strategies
Leverage data, research, and customer intelligence to inform targeting, messaging, and channel optimization decisions
Build and optimize media strategies that improve brand affinity and drive measurable demand outcomes
Lead and develop a high-performing team, providing coaching, direction, and clear expectations to elevate team capability and performance
Operate with strong ownership and accountability, proactively driving initiatives from concept through execution and results

Requirements

What you’ll need

Bachelor’s degree (or advanced degree where required)
8+ years of experience in marketing, demand generation, or a related field
In lieu of a degree, 10+ years of relevant professional experience
Prior experience within the healthcare or payer industry is strongly preferred
Ability to influence go-to-market strategy and positioning through deep understanding of customer segments and behaviors

Benefits

Comp & perks

Medical, dental, and vision coverage along with numerous health and wellness programs
Parental leave and support plus adoption and surrogacy assistance
Career development programs and tuition reimbursement for continued education
401k match including an annual company contribution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationbudget allocationchannel mixperformance measurementomni-channel campaignsdigital marketingCRMemail marketingdata analysiscustomer intelligence

Soft Skills

leadershipcoachingaccountabilitystrategic thinkingcollaborationcommunicationinfluenceteam developmentinitiativeproblem-solving

Certifications

Bachelor’s degreeadvanced degree