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Certus

Senior Manager, PPC Marketing

Certus

Sr. Manager of PPC Marketing leading a team to optimize paid search across multiple domains.

Posted 6/3/2026full-timeRemote • North Carolina • 🇺🇸 United StatesSenior💰 $125,000 - $135,000 per yearWebsite

Tech Stack

Tools & technologies
Python

About the role

Key responsibilities & impact
  • Own performance across a multi-brand, multi-vertical portfolio
  • Lead a team of six PPC managers across three levels of seniority
  • Oversee paid search across roughly 100 domains, five verticals, and $26M in annual spend
  • Develop channel innovation: new campaign types, platform features, AI-enabled testing, automation
  • Build vertical-specific playbooks in partnership with Product, PMM, SEO, Social, CRM, and Analytics
  • Ensure QA, governance, and measurement integrity to protect spend and brand standards
  • Provide executive reporting that ties PPC results to business outcomes
  • Articulate a campaign-level vision and work directly in PPC platforms as necessary
  • Lead training on internal Confluence-based training path for quick capability building.

Requirements

What you’ll need
  • 7+ years in digital marketing, with at least 3 years leading PPC teams
  • Demonstrated ownership of multi-brand, multi-vertical portfolios at meaningful scale
  • Experience marketing to B2B audiences, ideally alongside B2C
  • Comfort operating in regulated industries, where compliance shapes what's possible at the campaign and creative level
  • Deep platform expertise across Google Ads, Microsoft Ads, and cross-channel attribution
  • Strong analytical foundation: Excel and Sheets fluency required; Python proficiency expected (we'll get you there quickly if you're not already), Looker Studio or Power BI a plus
  • Track record of building and developing PPC managers, not just specialists
  • Working knowledge of SEO, lifecycle, and paid social sufficient to integrate PPC into the broader mix
  • Proven project management and operational discipline.

Benefits

Comp & perks
  • up to a 10% annual performance bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
PPC managementdigital marketingcross-channel attributionGoogle AdsMicrosoft AdsExcelGoogle SheetsPythonLooker StudioPower BI
Soft Skills
leadershipanalytical skillsproject managementoperational disciplinetrainingcommunicationcollaborationinnovationgovernancemeasurement integrity