Certus

Business Development Rep

• Generate new opportunities by proactively prospecting through 80-100 outbound calls per day, email campaigns, and research to identify potential corporate clients.
• Meet and exceed daily performance metrics for calls, emails, and new leads aligned with the overall sales plan.
• Become a product ambassador by understanding our solutions and clearly communicating how they create value for customers.
• Maintain accurate and organized records in our CRM to ensure transparency, collaboration, and pipeline visibility.
• Collaborate closely with Account Executives and team members to drive deal flow and provide exceptional customer experiences.
• Take on additional projects and initiatives that support departmental and companywide goals.

Business Development Representative

Social Media Manager

• Own the strategy, creation, scheduling, and publishing of B2B-focused social media content across platforms for multiple brands.
• Partner with internal design team to curate and produce visually compelling graphics and carousel assets.
• Support promotion of B2B marketing initiatives including thought leadership, product updates, webinars, and customer stories.
• Monitor social media channels, engage with professional audiences, and escalate high-value interactions.
• Help ensure consistent brand voice and messaging tailored to B2B buyers and decision-makers.
• Monitor and participate in industry and customer conversations across social platforms.
• Identify engagement signals that may indicate buyer interest or sales opportunities.
• Provide insights and take action to optimize content and posting strategies based on audience behavior and platform analytics.

B2B Social Media Marketing Manager

Product Marketing

• Partner with Product to understand and operationalize industry intelligence, buyer personas, and product positioning.
• Collaborate with Sales and BDRs to validate insights through real-world account engagement and feedback.
• Act as the marketing connector between Product insight and Sales execution.
• Define and maintain targeting strategies across priority industries, segments, and accounts.
• Partner with Sales to identify, tier, and prioritize target accounts aligned to Certus’s ICP.
• Identify audience engagement opportunities that combine inbound, outbound support, and account-based motions leveraging SEM, email, social, tradeshows, partnerships, and print publication.
• Translate industry insights into targeted campaigns, value propositions, and engagement programs.
• Orchestrate 1:many, 1:few, and 1:1 account-based initiatives in partnership with Sales and Business Development.
• Work with content writers and web designers to activate industry and product positioning through pages, campaigns, and sales enablement assets.
• Ensure inbound capture, outbound support, and account-based efforts work as a cohesive revenue motion.
• Define and monitor success metrics tied to pipeline creation, opportunity quality, and revenue outcomes.
• Analyze performance by industry, segment, and account tier to refine targeting and engagement strategies.

Senior B2B Product Marketing Manager

Data Analyst

• Lead and develop a team of analysts, providing technical guidance on complex tracking implementations.
• Oversee tagging implementation and data quality standards for GA4 and GTM.
• Guide the design and development of dashboards and reporting solutions that provide clarity into campaign ROI.
• Partner with marketing stakeholders to identify optimization opportunities and support A/B testing strategies.
• Establish and maintain rigorous measurement standards and documentation to ensure consistency in data collection.

Senior Marketing Analytics Manager

• Assist in creating, scheduling, and publishing B2B-focused social media content across platforms such as LinkedIn and Facebook.
• Support promotion of B2B marketing initiatives including thought leadership, product updates, webinars, and customer stories.
• Monitor social media channels, engage with professional audiences, and escalate high-value interactions to marketing and sales teams.
• Help ensure consistent brand voice and messaging tailored to B2B buyers and decision-makers.
• Monitor and participate in industry and customer conversations across social platforms.
• Help track and analyze social media performance metrics, including engagement, reach, and audience growth.
• Assist in gathering and organizing customer feedback from social platforms.

Business Development Representative

B2B Social Media Marketing Manager

Senior B2B Product Marketing Manager

Senior Marketing Analytics Manager

B2B Social Media Specialist