Paid Media Manager

Grove Collaborative

Paid Media Manager focused on driving customer acquisition for Grove Collaborative through paid media channels. Leveraging strong expertise in Meta, TikTok, and Google for scaling performance and growth.

Posted 5/29/2026full-timeRemote • California, Colorado, Illinois, Maine, Massachusetts, Montana, Nevada, New York, North Carolina, Pennsylvania, Texas, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $114,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Own day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volume
Actively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summaries
Own the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined growth priorities
Partner with web/product teams to support optimization of the paid acquisition funnel, including landing page testing and performance improvements to increase conversion rates
Partner with the creative team to execute a structured testing approach across hooks, formats, audiences, and offers, documenting learnings and applying them to improve performance
Support Grove’s emerging digital channel roadmap by helping test and evaluate new platforms (e.g., TikTok, AI-driven channels), using structured test-and-learn frameworks and providing recommendations on next steps
Own weekly and monthly performance reporting across digital channels, translating results into clear insights and actionable recommendations for the Growth team
Support incrementality testing across channels using defined methodologies (e.g., geo tests, platform studies), and help interpret results to inform future investment decisions

Requirements

What you’ll need

5+ years managing paid media campaigns with hands-on experience in Meta, TikTok, and Google
Deep Meta expertise, including campaign architecture, audience strategy, creative testing, and automation
TikTok Ads experience preferred, with a clear understanding of how the channel contributes to acquisition
MMM experience preferred, with the ability to interpret outputs and apply them to channel-level decisions
Proven track record managing budgets with a strong understanding of CAC, LTV, and payback
Experience supporting landing page testing and conversion rate optimization
Comfort working across the full funnel, with an understanding of how channels contribute to acquisition outcomes
Strong analytical skills, with the ability to interpret performance data and recommend next steps
Demonstrated ability to operate independently, manage multiple workstreams, and execute within defined priorities
Brings an automation-first mindset, identifying opportunities to improve efficiency in recurring workflows

Benefits

Comp & perks

Competitive benefits - medical, vision, dental
Equity - shared success is core to our mission
Flexible Paid Time Off - we care most about results
Free VIP membership and 50% employee discount
Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign managementaudience segmentationbudget allocationAI toolslanding page testingconversion rate optimizationperformance reportingincrementality testingMeta AdsTikTok Ads

Soft Skills

analytical skillsindependent operationmulti-taskingexecution within prioritiescollaborationcommunicationstructured testing approachrecommendation formulationperformance interpretationautomation mindset