Senior Campaign Manager

CloudPay

Senior Campaign Manager leading integrated marketing campaigns for CloudPay's global payroll solutions. Focused on driving lead generation, brand awareness, and customer engagement across channels.

Posted 7/7/2026full-timeRemote • North Carolina • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop and implement comprehensive multi-channel marketing campaign strategies aligned with business objectives and target audience insights
Manage the end-to-end campaign lifecycle, from ideation and planning to execution, monitoring, analysis, and reporting
Collaborate with internal teams (product marketing, content, sales, digital marketing, regional marketing) to ensure campaign alignment and effective content creation
Oversee the development and production of creative assets, including landing pages, email copy, ad creatives, and other marketing collateral
Manage campaign budgets, ensuring efficient allocation of resources and maximizing ROI
Utilize marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (e.g., Salesforce) for campaign execution, lead nurturing, and tracking
Analyze campaign performance data, identify trends, and provide actionable insights for continuous optimization
Conduct A/B testing and other experimentation to improve campaign effectiveness and conversion rates
Stay up to date with industry best practices, emerging marketing technologies, and competitors' activities
Mentor and guide junior team members, fostering a collaborative and high-performing environment

Requirements

What you’ll need

Degree in Marketing, Business Administration, or a related field
Proven progressive experience in campaign management, preferably within a B2B SaaS or technology environment
Proven track record of successfully planning, executing, and optimizing integrated marketing campaigns that deliver measurable results
Expertise in marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (e.g., Salesforce)
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
Exceptional written and verbal communication skills, with a keen eye for detail
Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing
Ability to work collaboratively in a fast-paced, global environment
Experience in the FinTech or HR technology sector is a plus

Benefits

Comp & perks

Competitive Salary
Competitive vacation allowance
401K
Calm app
Employee Referral Program
EAP – Employee Assistance Program
Eye and Glasses contribution
WFH Allowance
Life Insurance
Paid Volunteering days
Birthday Leave
Parental Leave
Marriage Leave
Bereavement Leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign Strategy DevelopmentA/B TestingData AnalysisContent CreationBudget Management

Soft Skills

CollaborationCommunicationMentoringAttention to Detail