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Paid Search Manager
MasonPaid Search Manager driving performance through innovative strategies for a premier digital marketing agency. Managing paid search campaigns and collaborating across teams to achieve client goals.
Posted 5/29/2026full-timeCharlotte • North Carolina • 🇺🇸 United StatesJuniorMid-Level💰 $65,000 per yearWebsite
About the role
Key responsibilities & impact- Own Campaign Operations: Manage daily paid search activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.
- Execute Strategic Plans: Translate media strategies into effective paid search campaigns. Balance performance goals with budget constraints through smart targeting, bidding, and optimization.
- Master Platform Expertise: Maintain deep knowledge of search platforms (Google Ads, Microsoft Advertising), stay current on features and policies, and drive innovation.
- Collaborate Across Teams: Partner with Client Services, SEO, and Analytics to integrate paid search into broader strategies. Communicate needs clearly and respond promptly to requests.
- Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.
- Adhere to Processes: Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.
Requirements
What you’ll need- Minimum 2 years of experience in digital marketing/agency setting with paid search campaign management.
- Minimum 1 years of direct client account management/ownership experience.
- Proficiency in Google Ads, Microsoft Advertising, and keyword research tools (Google Keyword Planner, SEMRush).
- Strong analytical skills with ability to evaluate marketing metrics and make data-driven decisions.
- Excellent organizational skills to manage multiple projects and teams effectively.
- Preferred: Certifications in Google Ads, Google Analytics, and other relevant platforms.
- Experience supporting and training marketing team members.
- Proven track record of growing client accounts and achieving marketing objectives.
Benefits
Comp & perks- Competitive salary with 401K matching.
- Comprehensive health, dental, and vision insurance.
- Unlimited PTO and paid holidays.
- Extensive training and development opportunities during tenure.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid search campaign managementkeyword researchdata analysisperformance optimizationbudget managementstrategic planningclient account managementmarketing metrics evaluationbidding strategiestrend identification
Soft Skills
organizational skillscommunication skillscollaborationanalytical skillsproblem-solvingtime managementteam trainingclient relationship managementadaptabilityinnovation
Certifications
Google Ads certificationGoogle Analytics certification