Mason

Performance Marketing

• Own Campaign Operations: Manage daily paid search activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.
• Execute Strategic Plans: Translate media strategies into effective paid search campaigns. Balance performance goals with budget constraints through smart targeting, bidding, and optimization.
• Master Platform Expertise: Maintain deep knowledge of search platforms (Google Ads, Microsoft Advertising), stay current on features and policies, and drive innovation.
• Collaborate Across Teams: Partner with Client Services, SEO, and Analytics to integrate paid search into broader strategies. Communicate needs clearly and respond promptly to requests.
• Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.
• Adhere to Processes: Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.

Paid Search Manager

Marketing Analyst

• Work within a team of 3-5, managing 4-5 accounts to drive client success across online platforms.
• Collaborate with a Performance Marketing Supervisor to optimize budget allocation, create impactful ad copy, enhance sales strategies, handle complex issues, explore new platforms, provide detailed client reports, participate in strategic planning, and maintain client communications.

Paid Search Manager

Performance Marketing Analyst