Mason

Performance Marketing

• Own Campaign Operations: Manage daily paid search activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.
• Execute Strategic Plans: Translate media strategies into effective paid search campaigns. Balance performance goals with budget constraints through smart targeting, bidding, and optimization.
• Master Platform Expertise: Maintain deep knowledge of search platforms (Google Ads, Microsoft Advertising), stay current on features and policies, and drive innovation.
• Collaborate Across Teams: Partner with Client Services, SEO, and Analytics to integrate paid search into broader strategies. Communicate needs clearly and respond promptly to requests.
• Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.
• Adhere to Processes: Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.

Paid Search Manager