Performance Marketing

• Own the strategy, quality, and performance of our paid acquisition efforts across search, video, social, and emerging digital channels
• Serve as the day-to-day point of contact for agency partner(s) managing paid search, video, social, and programmatic campaigns
• Own rigorous QA of all agency output
• Enforce strict naming conventions across campaigns, ad groups, creatives, and UTMs
• Maintain a "tight ship" operating cadence
• Own the paid search strategy across Google Ads, Microsoft Ads, and other SEM platforms
• Own paid social strategy across Meta, Reddit, X, TikTok, and more
• Manage and optimize significant monthly budgets with a focus on efficiency metrics
• Build and maintain reporting dashboards and performance frameworks
• Translate complex campaign data into clear, actionable narratives
• Oversee agency execution of programmatic campaigns across DSPs
• Source, negotiate, and manage direct media buys across newsletters, industry publications, and trade journals
• Identify and test emerging channels

Senior Performance Marketing Specialist

• Own day-to-day campaign setup, optimization, and performance tracking across Google Ads, Meta, and programmatic (The Trade Desk) platforms.
• Assist in the creation and documentation of paid media testing strategies and hypotheses.
• Collaborate on weekly client check-ins and contribute to performance reviews and reporting.
• Conduct campaign audits and compile insights to inform strategy adjustments.
• Analyze paid performance data and experiment outcomes to identify trends and opportunities for improvement.
• Help prepare and deliver client-facing presentation materials, dashboards, and quarterly business reviews.
• Partner with internal teams (design, analytics, and engineering) to align ad creative, landing pages, and audience targeting.
• Support the development of cross-channel recommendations that connect paid media learnings with broader growth strategies (e.g., email, CRO, lifecycle).
• Use AI tools to speed up reporting and data analysis, bulk ad uploads, and competitor research.
• Stay current on platform updates, digital trends, and best practices across paid search, social, and programmatic.

Growth Associate – Paid Media

• Own the product vision and roadmap for ads quality systems
• Drive the strategy and execution for increasing the velocity of experimentation
• Work hands-on with machine learning engineers and ads engineers
• Define and track the right success metrics for ads quality
• Operate in a fast-paced, constantly evolving environment

Senior Product Manager, Ads Quality

• Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
• Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
• Troubleshoot minor to complicated client issues
• Implement and test new capabilities to enable client growth
• Develop strong relationships with clients and identify senior stakeholders
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences, with support for some clients
• Create and present insightful, meaningful, accurate reports and analyses with minimal support
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Immediately inform Paid Media Management of any concerns or issues from clients when appropriate
• Inform Paid Media Management of any updates, concerns, or potential points of interest from within the digital marketing community
• May participate in the interview process
• Identify new opportunities for clients to meet their business goals
• Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support
• Manage beta tests of new services for the client set
• Elevate client requests for SOW changes with some support
• Provide feedback on training content
• Develop basic training content with QA
• Occasionally, conduct basic team training to help develop team expertise
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
• Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with minimal support
• Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support
• Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support
• Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support
• Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with minimal support
• Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support
• Meet and exceed client expectations and set KPIs with minimal support
• Set up and review Google Analytics (and any other third-party tracking software) with minimal support
• Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support
• Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
• Temporarily take on extra client hours to support the team during times of limited bandwidth

Senior Paid Media Analyst

• Own the full demand gen funnel end to end, including metrics, lead management, and reporting that connect all channels to pipeline and revenue.
• Lead strategy and execution across email, paid search/social, webinars, and organic social to extend field marketing's reach.
• Design bold, creative campaigns and content that cut through market noise.
• Own the full lifecycle of field events and partner activations, from strategic selection and budget to onsite execution and post-event pipeline follow-through.
• Build a repeatable field marketing playbook that scales as Inspectorio's event footprint grows.
• Embed AI tools systematically to automate repetitive tasks, generate high-converting copy and creative, analyze data, and personalize outreach at scale.
• Continuously evaluate new AI-driven marketing technology to keep our demand gen engine ahead of the market.
• Build Inspectorio's demand generation function from scratch, including processes, tools, and playbooks that scale with the business.
• Set marketing strategy that ladders up to company-wide revenue goals, and partner closely with Sales, Product, and executive leadership.

Senior Manager, Demand Generation – Field Marketing

• Own competitive positioning framework
• Develop messaging for performance marketers
• Conduct win/loss analysis
• Build sales collateral and maintain training sessions
• Implement focused campaigns for go-to-market execution

Principal Product Marketing Manager – GenStudio for Performance Marketing

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Campaign Marketing Manager – Corporate, SLED

• Manage and optimize paid media campaigns across Google Ads and Meta Ads to maximize qualified lead volume, efficiency, ROI, and client success.
• Build, launch, and scale campaigns through keyword research, compelling ad copy, audience targeting, campaign structuring, and strategic budget allocation.
• Develop creative strategies and briefs for Meta campaigns, directing messaging, formats, concepts, and asset requirements in collaboration with design and content teams.
• Provide strategic direction for campaign landing pages, including layout, messaging, calls to action, conversion paths, and testing opportunities.
• Monitor campaign performance and budget pacing, identifying trends and implementing data-driven optimizations across bids, budgets, targeting, audiences, placements, and creative.
• Plan and execute structured tests across advertisements, audiences, landing pages, offers, and campaign strategies to improve conversion rates and lead quality.
• Partner with analytics and development teams to ensure accurate conversion tracking, attribution, platform integrations, and campaign measurement.
• Analyze performance beyond platform metrics by incorporating lead quality, appointment, enrollment, or revenue data whenever available.
• Translate campaign results into clear insights, recommendations, and performance updates for internal teams and clients.
• Collaborate with Client Success, Sales, Design, Content, and Development teams to deliver paid media strategies aligned with client objectives.
• Ensure campaigns comply with platform policies, healthcare advertising requirements, and applicable privacy considerations.
• Stay current on platform changes, advertising trends, emerging tools, and industry best practices.

Paid Media Specialist

• Own the strategy, execution, and optimization of Google Ads and Meta Ads campaigns.
• Ensure accurate conversion tracking, reporting, and budget management.
• Manage and optimize campaigns from strategy through execution.
• Own bidding, budgets, keyword strategy, ad copy, landing page recommendations, and A/B testing.
• Manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, Google Ads, and UTM parameters.
• Analyze campaign performance and produce key metrics, including CPL, CPS, CP-COCA, budget pacing, and channel performance.
• Reconcile reporting across Google Ads, Meta, Five9, CallRail, and BI platforms.
• Partner with cross-functional teams to resolve tracking issues and improve campaign performance.

PPC Marketing Manager

• Build and optimize scalable campaign frameworks, ABM programs, and insights-to-action workflows
• Deliver high-quality leads and build pipeline
• Partner closely with Sales, CX, Commercial Operations, and Product Marketing
• Own and evolve the integrated, persona-based, multi-touch demand generation strategy
• Set the standard for full-funnel campaign planning, launch, and optimization
• Direct 1:few and 1:many ABM programs targeting R1's top accounts
• Own the insights-to-activation strategy end-to-end
• Own event strategy and execution end-to-end

Senior Manager, Demand Generation

• Roll out integrated campaigns by turning high-level narratives into executable distribution plans across digital, events, webinars, and organic channels.
• Oversee and scale paid channels, continuously testing audiences, creative, and offers.
• Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
• Collaborate with Content Marketing to translate core narratives into high-performing distribution strategies across paid and organic channels.
• Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
• Partner directly with the Sales team to ensure a tight feedback loop on lead quality and provide them with the air cover needed to close high-value deals.
• Manage the transition of marketing-engaged leads to Sales, ensuring that high-intent prospects are identified and prioritized for immediate outreach.
• Build and manage automated email sequences and "always-on" nurture tracks that educate prospects.
• Own the testing roadmap for landing pages, ad formats, and CTAs to systematically increase the percentage of traffic that converts into qualified opportunities.
• Manage lead scoring and routing workflows within the marketing stack to ensure data integrity and prevent "leaks" in the conversion funnel.
• Research and identify high-value regional events, trade shows, and industry conferences aligned to our distributor and rep agency segments.
• Own the field marketing strategy and annual calendar, including budget allocation and prioritization across events.
• Design and run pre-event and post-event follow-up sequences to convert event engagement into qualified pipeline.

Demand Generation Manager

• Own end to end Amazon paid media plans and execution in platform
• Plan, launch and optimize campaigns (Sponsored and DSP) to drive revenue growth, efficiency, and product/brand discovery
• Conduct keyword management, manage bids, and audience optimization
• Monitor performance daily and adjust with a data driven mindset
• Analyze campaign performance and provide actionable insights and reporting
• Support forecasting, budgeting, and pacing to ensure spend aligns with revenue and profitability goals
• Partner with Amazon Team, eCommerce, brand and growth marketing team members to support product launches, promotions, and go to market strategies
• Success metrics: Sales, ROAS, ACoS

• Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels
• Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth
• Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
• Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media
• Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
• Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting
• Identify and scale emerging channels and formats
• Represent paid media performance and strategy in leadership forums and to diverse stakeholders.

Head of Self-Serve Paid Media

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
• Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact.
• Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative).
• Teach clients and teammates, and document what works so others can reuse it.
• Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+).
• Test small, prove value, then scale.
• Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools.
• Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.
• Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.
• Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets).

Paid Social Strategist

• Build and scale paid acquisition for our Subscriptions and Consumables product categories across Meta, TikTok, Google, YouTube, and emerging platforms.
• Own channel strategy, campaign setup, budget pacing, and day-to-day optimization against revenue, ROAS, CAC, traffic, CPC, and conversion goals.
• Develop a testing roadmap across audiences, bidding, campaign structure, creative, landing pages, and new in-platform opportunities.
• Partner with our Senior Performance Creative Manager, internal creative teams, and agency partners to turn performance insights into new concepts and creative iterations.
• Identify opportunities across the post-click journey and collaborate with Digital Product on landing-page and conversion testing.
• Build weekly and monthly forecasts, communicate performance clearly, and recommend budget or strategy shifts based on results.
• Establish reporting and automation that improves visibility, operating efficiency, and the speed of decision-making.
• Share learnings across the Growth organization and stay current on platform changes, attribution, AI-enabled marketing, and emerging acquisition strategies.

Manager, Paid Social – Subscriptions & Consumables

• Own paid media strategy, execution, and performance planning for iRESTORE’s Body and Skin product categories across Meta, TikTok, Google, YouTube, and emerging platforms.
• Manage budget pacing and optimize campaigns against revenue, ROAS, CAC, traffic, CPC, and conversion rates to achieve performance goals.
• Build and execute a testing roadmap across audiences, bidding strategies, campaign structures, creative, landing pages, and new in-platform opportunities.
• Translate performance insights into clear creative priorities, partnering with our Senior Performance Creative Manager, internal creative teams, and external agency partners on net new concepts and iterations of current ad creatives.
• Identify opportunities to unlock scale across the customer journey, including ad creative, campaign tactics, and post-click experiences.
• Develop weekly and monthly forecasts, surface risks and opportunities, and recommend budget or resource shifts to the VP of Growth Marketing.
• Measure and communicate performance using platform dashboards, Google Analytics, Google Data Studio, landing-page tools, and attribution platforms.
• Build reporting and automation systems that improve operational efficiency and enable faster, more informed decisions.
• Share learnings across Growth, Creative, and Digital Product, while staying current on platform updates, attribution, programmatic media buying, and emerging acquisition strategies.

Senior Manager, Paid Social

• Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers.
• Own campaign planning, budget allocation, optimization, and reporting end-to-end.
• Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS.
• Partner with design and content to build high-converting ad creative and landing pages.
• Set up and maintain tracking, attribution, and performance dashboards so the whole company can see what's working.
• Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked, qualified, and handed off.
• Test and scale new channels as HappyRobot's audience and go-to-market motion evolve.
• Lay the groundwork for a performance marketing team as budget and scope grow, and hire and manage that team over time.

• Responsibility for the day-to-day management of key clients, effectively servicing them and proactively contributing to growing client and agency business.
• Managing billups’ delivery in responding to your clients’ servicing needs, including all creative, technical and production requirements.
• Managing billups’ delivery in ensuring the smooth booking of media campaigns for your clients.
• Managing billups’ delivery in ensuring the timely activation of media campaigns for your clients - ensuring campaign start dates are tracked and that everything is ready to go live on time; ensuring liaison with relevant vendors for management of artwork delivery and approval processes.
• Managing campaign reporting for your clients - overseeing access to ‘Proof of Posting (POP)’ and Campaign Attribution, ensuring this is received by clients and / or their agencies in a timely fashion.

Campaign Ops Manager

• Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
• Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency
• Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix
• Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities
• Recommend budget allocations based on performance trends and business objectives
• Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
• Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns
• Build and maintain performance reporting across all acquisition channels
• Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment

Performance Marketing Manager

• Market analysis: Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape
• Cross-functional alignment: Aggregate insights across teams (e.g. product analytics, data science, UXR, brand research and sales) to build advertiser empathy and identify competitive opportunities that influence product development
• Opportunity sizing: Define needs-based partner segmentation to inform priority opportunities. Estimate strategic and revenue impact of each initiative to allocate resources and support most effectively
• Go-to-market (GTM) strategy: Develop and execute comprehensive GTM marketing strategies from including positioning, messaging, channel mix, launch plans and contingencies
• Milestone management: Evaluate milestones and schedules, flag when projects are on- versus off-track and drive action through existing and new PMM best practices, tools and processes

Performance Marketing jobs in California

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Senior Performance Marketing Specialist

Growth Associate – Paid Media

Senior Product Manager, Ads Quality

Senior Paid Media Analyst

Senior Manager, Demand Generation – Field Marketing

Principal Product Marketing Manager – GenStudio for Performance Marketing

Campaign Marketing Manager – Corporate, SLED

Paid Media Specialist

PPC Marketing Manager

Senior Manager, Demand Generation

Demand Generation Manager

Paid Media Specialist

Head of Self-Serve Paid Media

Paid Social Strategist

Manager, Paid Social – Subscriptions & Consumables

Senior Manager, Paid Social

Performance Marketing

Campaign Ops Manager

Performance Marketing Manager

Senior Ads Product Marketing Manager