Performance Marketing

• Own and execute Airwallex’s global SEM marketing strategy
• Collaborate with cross-functional teams to design, launch, and optimize paid search campaigns
• Plan, execute, and optimize paid search campaigns across multiple geographies
• Design and run A/B tests for ad copy, landing pages, and bidding strategies
• Analyze campaign data to identify trends and insights
• Manage SEM budgets, forecast spend, and ensure optimal resource allocation

Manager, Performance Marketing, Paid Search

• Develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels.
• Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences.
• Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior.
• Own end-to-end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization.
• Use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms.
• Leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results.
• Analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes.
• Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals.
• Champion, role model, and embed Samsara's cultural principles as we scale globally and across new markets.

Senior Performance Marketing Manager – Paid Social

• Build and manage paid social campaigns in alignment with media plans
• Act as the primary contact and media expert for clients representing your assigned accounts
• Make swift optimizations to ensure optimal pacing and performance
• Provide clients with actionable insights and recommendations based on campaign goals and best practices
• Leverage Zeta’s Data Cloud to identify and target additional audiences for scale

Senior Paid Social Manager

• Own end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging social platforms, managing a significant budget to hit aggressive pipeline targets.
• Build full-funnel programs that generate awareness, engagement, pipeline, and revenue across enterprise audiences.
• Develop audience strategies leveraging first-party data, account-based targeting, lookalike modeling, and platform-native targeting capabilities.
• Design and run experiments across creative, messaging, audiences, landing pages to identify scalable growth opportunities.
• Continuously evaluate emerging channels, ad formats, audience targeting and platform capabilities to expand reach and improve efficiency.
• Establish testing frameworks and best practices that improve campaign performance over time.
• Collaborate closely with lifecycle marketing, content, and brand teams to ensure paid social campaigns are integrated into holistic customer journeys with consistent messaging.
• Partner with design teams to develop compelling campaign concepts and provide performance-driven feedback on messaging and creative assets.
• Work closely with Marketing Operations and Analytics teams to ensure accurate attribution, measurement, and reporting.

Performance Marketing Manager, Paid Social

• Build Hubspot landing pages, forms and emails and interpret results of open/click rates
• Validate and ensure accuracy of Hubspot lead and deal data
• Manage and optimize email banner campaigns via email signature tool
• Work alongside agencies and contractors for graphic design and paid media, requesting graphics and handing off assets to paid media contractor
• Create email and ad copy with the assistance of Claude and content team
• Analyze weekly performance data and surfacing insights to marketing team for fast decision making
• Gather and validate data from multiple sources to ensure accuracy and completeness
• Experiment with AI tools like Claude to automate repetitive tasks, generate ideas and create marketing assets

Performance Marketing Coordinator

• Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio.
• Advise on targeting, budgets, and creative with a focus on Reels and short-form video.
• Occasionally launch and manage campaigns promoting films, trailers, and releases.
• Report on audience growth and engagement and recommend optimizations.

Paid Social Specialist

• Paid acquisition end to end across Google Search and YouTube, Meta, LinkedIn, and emerging channels, driving signups, activations, and pipeline
• Multi-million-dollar annual paid media spend, where you beat ROAS and CAC targets and lower CAC over time
• AI-driven operating leverage, building agents, automations, and AI-assisted workflows that compress campaign turnaround and scale creative production
• Creative and audience testing, where you systematically find (and sometimes design) winning creative and audience segments, using AI to generate and iterate variants at high velocity
• Measurement and attribution, building funnel reports and cohort analyses with Analytics, and owning event-based tracking, pixels, and conversion APIs so the data stays clean
• Performance reporting, where you surface actionable insights and clear recommendations to leadership on a regular cadence
• Cross-functional alignment with Product Marketing, Demand Generation, Lifecycle, Creative, and Marketing Operations on targeting, messaging, and down-funnel conversion

Performance Marketing Manager

• Drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact.
• Apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV.
• Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
• Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
• Integrates search and shopping into broader growth plays; communicates in business terms.
• Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
• Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
• Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
• Educates clients and internal teams; codifies learnings and playbooks that scale.
• Operates with accountability and bias to action; spots and eliminates process and media waste.

Paid Search Strategist

• Own the demand generation strategy across the full funnel
• Design and execute integrated campaigns
• Build and manage the paid media program
• Identify and capitalize on timely industry moments
• Develop sharp, differentiated messaging for each segment
• Own the website as Cast & Crew's highest-leverage demand asset
• Build and manage lead workflows, nurture cadences, and lifecycle automation
• Start as a senior individual contributor and progressively build the team

VP, Demand Generation

• Serve as the senior-most leader overseeing the organization's paid media investment.
• Translate company-wide business objectives into actionable, holistic, and channel-integrated paid media strategies.
• Lead, mentor, and scale paid media teams.
• Establish and optimize a rigorous test-and-learn framework.
• Define and own the measurement philosophy and attribution approach across all paid channels.

Senior Director of Paid Media – Growth

• Plan, launch, and optimize campaigns across Google and Meta
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Paid Ads Specialist – Google, Meta

• Lead the technical roadmap for the performance marketing platform, defining the highest-impact investments across attribution, bidding, budget optimization, and campaign management
• Drive hands-on engineering across ad platform integrations, event pipelines, and production systems that deploy and measure marketing spend
• Design and evolve the measurement stack — attribution models, conversion signal collection, incrementality methodology, and privacy-resilient approaches as platform signals degrade
• Develop systems that automate and optimize bidding strategies and campaign experimentation at scale
• Drive cross-team technical initiatives with ads platform, data warehouse, and mobile teams — authoring design documents and building alignment across engineering orgs
• Own system reliability and operational health for spend-critical systems where downtime or bugs have direct financial impact
• Collaborate with marketing, data science, and product partners to identify growth opportunities and turn them into engineered solutions
• Mentor and develop engineers on the team, establishing technical best practices and raising the bar on system design
• Use AI to accelerate your own work—across exploration, drafting, analysis, and synthesis—while maintaining strong judgment, rigorous validation, and accountability for outcomes

Staff Software Engineer – Growth Performance Marketing

• Own and lead the global paid social strategy across all major social media platforms
• Manage and optimize multi-million-dollar paid social budgets with a strong focus on efficiency, scale, and profitability
• Drive customer acquisition, revenue growth, and incremental return on ad spend (iROAS) through full-funnel paid social initiatives
• Develop audience segmentation, targeting, and retargeting strategies to improve conversion and customer lifetime value
• Partner closely with Creative and Brand teams to develop high-performing, platform-native creative strategies and testing frameworks
• Oversee campaign execution, pacing, optimization, and reporting across all paid social programs
• Identify opportunities to scale emerging channels, beta products, and innovative media formats
• Build robust testing roadmaps across creative, audiences, bidding strategies, landing pages, and measurement methodologies
• Analyze campaign performance and consumer insights to drive strategic recommendations and budget allocation decisions
• Collaborate with Analytics and Data teams to refine attribution, incrementality testing, and measurement frameworks
• Partner cross-functionally with Ecommerce, Analytics, CRM, and Finance teams to align growth initiatives with company objectives
• Mentor and develop team members while fostering a culture of accountability, innovation, and continuous improvement
• Stay ahead of platform changes, consumer behavior trends, and competitive activity within the social and digital landscape

Senior Manager, Paid Social – Performance Marketing

• Own and manage the global paid search strategy across Google Ads, Microsoft Ads, Shopping, and emerging search channels
• Execute and optimize campaigns across branded, non-branded, shopping, performance max, video, and remarketing initiatives
• Manage and optimize multi-million-dollar paid search budgets to achieve revenue and efficiency goals
• Drive customer acquisition, conversion growth, and incremental return on ad spend (iROAS) through full-funnel search marketing programs
• Develop keyword, bidding, audience, and campaign structure strategies to improve performance and scalability
• Partner closely with Ecommerce and Product teams to optimize landing page experiences and conversion opportunities
• Collaborate with Creative teams to develop and test high-performing ad copy, creative assets, and messaging strategies
• Analyze campaign performance and consumer behavior to identify insights, trends, and optimization opportunities
• Build and execute testing roadmaps across bidding strategies, creative, audiences, feed optimizations, and measurement methodologies
• Monitor pacing, forecasting, budget allocation, and performance reporting across all paid search initiatives
• Partner with Analytics and Data teams to strengthen attribution, incrementality testing, and performance measurement frameworks
• Stay informed on platform changes, search trends, AI-driven advertising innovations, and competitive activity
• Support agency and vendor relationships while ensuring operational excellence and accountability

Manager, Paid Media – Performance Marketing

• Own day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volume
• Actively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summaries
• Own the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined growth priorities
• Partner with web/product teams to support optimization of the paid acquisition funnel, including landing page testing and performance improvements to increase conversion rates
• Partner with the creative team to execute a structured testing approach across hooks, formats, audiences, and offers, documenting learnings and applying them to improve performance
• Support Grove’s emerging digital channel roadmap by helping test and evaluate new platforms (e.g., TikTok, AI-driven channels), using structured test-and-learn frameworks and providing recommendations on next steps
• Own weekly and monthly performance reporting across digital channels, translating results into clear insights and actionable recommendations for the Growth team
• Support incrementality testing across channels using defined methodologies (e.g., geo tests, platform studies), and help interpret results to inform future investment decisions

Paid Media Manager

• Lead, develop, and scale a high-performing team of Sales Managers
• Establish and refine the culture and execution frameworks
• Coach managers on hiring and performance
• Own the sales strategy for the GenStudio COE segment
• Collaborate with Product, Engineering, Marketing, and Strategy

Director, Enterprise Sales – GenStudio Performance Marketing

• Own and optimize day-to-day SEM operations across SMB lending, credit cards, insurance, and banking verticals, including bidding strategies, budget allocation, ad copy development, keyword management, and campaign structure optimization.
• Design, execute, and analyze structured experiments across audiences, creative, bidding strategies, and landing page experiences, synthesizing findings into scalable optimization playbooks and growth frameworks.
• Develop and maintain reporting frameworks and dashboards using Salesforce, Looker, Snowflake, and other analytics tools to measure marketing performance, identify opportunities, and surface actionable insights.
• Manage and optimize campaigns across Google Ads, SA360, and Microsoft Ads, applying best practices in campaign architecture, automation, and performance optimization.
• Build and scale emerging paid social acquisition programs across platforms such as Meta, LinkedIn, and TikTok by defining channel strategy, testing creative approaches, and establishing repeatable growth loops.
• Independently drive initiatives from concept through launch and post-performance analysis, bringing structure, momentum, and strong business judgment in a fast-paced environment.
• Partner cross-functionally with Product, Analytics, BI, Creative, and broader Marketing teams to improve acquisition performance and align channel strategy with broader SMB business goals.
• Stay informed on industry trends, platform changes, privacy developments, and emerging growth opportunities to continuously evolve acquisition strategies and maintain a competitive edge.

Senior Performance Marketing Manager, SMB

• Plan, create, and execute multi-channel campaigns (email sequences, webinars, trade shows, paid media) that generate qualified leads.
• Write and produce the content that powers our demand engine—landing pages, email sequences, lead magnets, webinar decks, industry articles, and more.
• Optimize our outbound/inbound machine. Define ICP audiences, craft messaging, and iterate based on results.
• Manage relationships with industry stakeholders, coordinate events, and identify partnership opportunities in the space.
• Collaborate with Sales and Product to create content and sequences that accelerate pre-qualified leads toward conversion.
• Contribute to our organic acquisition strategy—programmatic content, SEO/AEO optimization, and website conversion improvements.
• Own campaign execution and channel performance, track pipeline contribution, and continuously improve based on data.

Demand Generation Manager

• ABM strategy and programs. You'll define the account-based approach for this segment—target account selection, buying committee mapping, personalized campaigns, and the sequencing that moves multi-stakeholder deals through a longer cycle.
• Pipeline contribution. You're accountable for what this segment produces: SQLs, opportunity value, conversion rates, pipeline velocity. You know what the numbers are telling you and what to adjust when they're not moving.
• Sales alignment. You'll be in pipeline reviews, contributing to account plans, and making sure marketing programs are coordinated with where sales is focused. One unified motion, not two separate ones.
• Partner-sourced pipeline. Working closely with the Partner Marketing and Events Lead, you'll help turn partner relationships into a source of qualified leads for strategic accounts, coordinating on referral programs and ensuring partner-generated opportunities are tracked, nurtured, and converted with the same rigor as any other channel.
• Campaign execution. Working with shared specialists across lifecycle, paid media, content, and marketing ops, you'll design and run full-funnel programs that reach strategic account buyers via paid channels, events, outbound sequences, and direct engagement.

Senior Demand Generation Manager, Strategic Accounts

• Own the day-to-day execution, optimization, and reporting of paid search programs
• Manage and optimize paid search campaigns across Google (Search, Shopping, Demand Gen, PMAX, YouTube) and Bing
• Build and execute Google/Bing campaigns including keyword research, campaign structuring, audience targeting, A/B testing, reporting, and ongoing optimization
• Lead testing methodologies for search and shopping campaigns
• Drive results to achieve key performance KPIs, including return on ad spend (ROAS)
• Oversee Google ads budget allocation and forecasting
• Prepare regular reports and presentations to communicate campaign results, insights, and recommendations
• Partner closely with cross-functional teams such as Creative, Ecomm, Influencer, and Paid Social to drive best practices
• Stay updated with the latest trends, algorithm changes, and best practices in search marketing

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