Manager, Paid Social – Subscriptions & Consumables

iRESTORE

Manager, Paid Social managing DTC paid acquisition campaigns for iRESTORE's Subscriptions and Consumables. Focused on Meta, TikTok, Google, and YouTube platforms for brand growth.

Posted 7/14/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $105,000 - $129,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and scaling paid acquisition campaigns across multiple platforms, with a strong focus on data-driven decision-making and performance optimization. Proficient in collaborating with creative teams and leveraging analytics tools to enhance customer acquisition and conversion strategies.

Highest-signal resume keywords

Paid Social AdvertisingMeta Ads ManagementAttribution AnalysisGoogle AnalyticsCampaign Optimization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingPaid SearchCampaign SetupBudget ManagementPerformance Reporting

Soft Skills

Strong CommunicationCollaborationProactive Problem-SolvingOrganizational Skills

Tools & Technologies

Google Data StudioExcelGoogle SheetsTriple WhaleNorthbeam

Industry Keywords

DTC MarketingCustomer AcquisitionConversion Rate OptimizationAI-Enabled MarketingEmerging Platforms

About the role

Key responsibilities & impact

Build and scale paid acquisition for our Subscriptions and Consumables product categories across Meta, TikTok, Google, YouTube, and emerging platforms.
Own channel strategy, campaign setup, budget pacing, and day-to-day optimization against revenue, ROAS, CAC, traffic, CPC, and conversion goals.
Develop a testing roadmap across audiences, bidding, campaign structure, creative, landing pages, and new in-platform opportunities.
Partner with our Senior Performance Creative Manager, internal creative teams, and agency partners to turn performance insights into new concepts and creative iterations.
Identify opportunities across the post-click journey and collaborate with Digital Product on landing-page and conversion testing.
Build weekly and monthly forecasts, communicate performance clearly, and recommend budget or strategy shifts based on results.
Establish reporting and automation that improves visibility, operating efficiency, and the speed of decision-making.
Share learnings across the Growth organization and stay current on platform changes, attribution, AI-enabled marketing, and emerging acquisition strategies.

Requirements

What you’ll need

5-7 years of DTC digital marketing experience, including at least 4 years of hands-on experience across paid social and paid search.
Proven experience building and scaling campaigns across Meta Ads, with working experience in TikTok, Google, and YouTube Ads.
Experience managing meaningful media budgets and improving acquisition performance through structured testing and optimization.
Strong understanding of attribution and revenue reporting, with the ability to connect media investment to customer acquisition, conversion, and revenue.
Strong creative instincts and experience translating performance data into actionable briefs, concepts, and testing priorities.
Highly analytical and comfortable using Google Analytics and Excel or Google Sheets to identify trends and make informed decisions.
Proactive, resourceful, and organized, with the ability to create structure and momentum in a fast-moving environment.
Strong communication and collaboration skills across Growth, Creative, Digital Product, and external agency partners.
An AI-forward working style, with experience applying AI to analysis, copy, targeting, testing, or workflow automation.
Experience with Triple Whale, Northbeam, Google Data Studio, or Supermetrics is a plus, as is working knowledge of SEO and answer engine optimization.

Benefits

Comp & perks

Performance bonus tied to revenue metrics
Medical, Dental, and Vision insurance
Unlimited PTO + paid holidays
Remote-first role, with occasional travel required
Stipends for fitness, continuous learning, and work-from-home setup
Discounts on iRESTORE Products
High-visibility role with opportunities for career growth
Collaborative, fast-moving team that values initiative and ideas