PPC Marketing Manager

Superior Executive And Legal Recruiting

PPC Manager optimizing Google and Meta Ads campaigns for a high-performing marketing team at Superior Executive & Legal Recruiting. Focusing on lead generation and measurable results.

Posted 7/21/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing Google Ads and Meta Ads campaigns, with a strong focus on conversion tracking, reporting, and budget management. Proven ability to analyze campaign performance and collaborate with cross-functional teams to enhance lead generation efforts.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagementGoogle Analytics 4 (GA4)Conversion TrackingLead Generation Campaigns

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationBidding StrategyKeyword StrategyA/B TestingReporting and AnalyticsExcel SkillsBudget ManagementCPL AnalysisCPS AnalysisCP-COCA Analysis

Soft Skills

Analytical SkillsCollaboration

Tools & Technologies

Google Tag ManagerMeta PixelFive9CallRailSEMrushBI Platforms

Certifications & Qualifications

Google Ads CertificationMeta Certification

Industry Keywords

Legal Industry ExperienceLead Generation ExperienceConversion Rate Optimization (CRO)

About the role

Key responsibilities & impact

Own the strategy, execution, and optimization of Google Ads and Meta Ads campaigns.
Ensure accurate conversion tracking, reporting, and budget management.
Manage and optimize campaigns from strategy through execution.
Own bidding, budgets, keyword strategy, ad copy, landing page recommendations, and A/B testing.
Manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, Google Ads, and UTM parameters.
Analyze campaign performance and produce key metrics, including CPL, CPS, CP-COCA, budget pacing, and channel performance.
Reconcile reporting across Google Ads, Meta, Five9, CallRail, and BI platforms.
Partner with cross-functional teams to resolve tracking issues and improve campaign performance.

Requirements

What you’ll need

5+ years of hands-on Google Ads management experience.
Strong experience managing Meta (Facebook/Instagram) Ads.
Expertise with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
Experience managing high-volume lead generation campaigns with measurable ROI.
Strong analytical, reporting, and Excel skills.
Experience collaborating with developers on tracking implementations and technical issues.
Preferred: Legal industry or legal lead generation experience.
Preferred: Experience with Five9, CallRail, SEMrush, landing page optimization, and conversion rate optimization (CRO).
Preferred: Google Ads and/or Meta certifications.

Benefits

Comp & perks

Competitive compensation and incentives