Head of Self-Serve Paid Media

Stripe

Head of Self-Serve Paid Media at Stripe owning the paid acquisition strategy. Leading a team to drive efficient acquisition and activation of businesses globally.

Posted 7/21/2026full-timeSan Francisco • California • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing self-serve paid media strategies, managing large-scale budgets, and leading high-performing teams. Strong analytical skills in attribution modeling and data-driven optimization within B2B SaaS and high-growth technology environments.

Highest-signal resume keywords

Paid Media StrategyTeam LeadershipBudget ManagementAttribution ModelingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingData-Driven OptimizationIncrementality TestingReturn On Ad Spend (ROAS)Creative StrategyForecastingMedia Mix ModelsAcquisition EfficiencyB2B SaaSFintech

Soft Skills

Team DevelopmentCreative SensibilityCollaborationCommunicationProblem Solving

Industry Keywords

High-Growth TechnologyDeveloper ToolsPaid MediaDigital AdvertisingMarketing Analytics

About the role

Key responsibilities & impact

Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels
Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth
Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media
Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting
Identify and scale emerging channels and formats
Represent paid media performance and strategy in leadership forums and to diverse stakeholders.

Requirements

What you’ll need

10+ years of experience in performance marketing or paid media, with at least 3 years leading a team
Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue (i.e. not just top of funnel)
Strong analytical foundation: understand attribution, incrementality testing, LTV and data-driven optimization
Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies
Track record of building, developing, and retaining high-performing marketing teams
Creative sensibility: you have a strong POV on what creative works best for each platform and the level of creative velocity and quality that is required
Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities