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Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Market analysis: Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape
- Cross-functional alignment: Aggregate insights across teams (e.g. product analytics, data science, UXR, brand research and sales) to build advertiser empathy and identify competitive opportunities that influence product development
- Opportunity sizing: Define needs-based partner segmentation to inform priority opportunities. Estimate strategic and revenue impact of each initiative to allocate resources and support most effectively
- Go-to-market (GTM) strategy: Develop and execute comprehensive GTM marketing strategies from including positioning, messaging, channel mix, launch plans and contingencies
- Milestone management: Evaluate milestones and schedules, flag when projects are on- versus off-track and drive action through existing and new PMM best practices, tools and processes
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience
- 6+ years of experience in product marketing, ads marketing or a related field
- Deep expertise with SMBs, including advertiser needs, media strategies, analysis and optimization
- Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools and API-based workflows
- Experience developing and executing go-to-market strategies across multiple stakeholder groups
- Experience leading cross-functional workstreams independently, with comfort navigating ambiguity
- Strong communication skills with the ability to explain complex subjects clearly and concisely to leadership and cross-functional partners
- A commitment to understanding and advocating for advertisers, with a track record of turning customer insights into actionable product and marketing strategies.
Benefits
Comp & perks- Information regarding the culture at Pinterest and benefits available for this position can be found here.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product MarketingMarket AnalysisOpportunity SizingGTM Strategy ExecutionData AnalysisSegmentationOptimization
Soft Skills
CommunicationCollaborationProblem-SolvingAdaptability
Certifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications