Paid Media Specialist

Etna Interactive

Paid Media Specialist managing and optimizing digital advertising campaigns across Google Ads and Meta Ads. Collaborating with teams to enhance client success in healthcare marketing.

Posted 7/22/2026full-timeRemote • Arizona, California, Colorado, Missouri, Washington • 🇺🇸 United StatesJuniorMid-Level💰 $32 - $35 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid media campaigns across Google Ads and Meta Ads, with a strong focus on lead generation, ROI, and compliance with healthcare advertising standards. Proficient in data analysis and strategic collaboration to enhance campaign performance and client success.

Highest-signal resume keywords

Google Ads ManagementMeta Ads OptimizationCampaign Performance AnalysisLead Generation StrategiesHealthcare Advertising Compliance

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Media Campaign ManagementKeyword ResearchAd Copy DevelopmentAudience TargetingBudget AllocationConversion Rate OptimizationData-Driven Decision MakingCampaign StructuringPerformance TrackingTesting and Experimentation

Soft Skills

Attention to DetailAnalytical SkillsProblem-SolvingWritten CommunicationVerbal Communication

Industry Keywords

Digital MarketingAdvertisingClient SuccessRegulated IndustriesPerformance Metrics

About the role

Key responsibilities & impact

Manage and optimize paid media campaigns across Google Ads and Meta Ads to maximize qualified lead volume, efficiency, ROI, and client success.
Build, launch, and scale campaigns through keyword research, compelling ad copy, audience targeting, campaign structuring, and strategic budget allocation.
Develop creative strategies and briefs for Meta campaigns, directing messaging, formats, concepts, and asset requirements in collaboration with design and content teams.
Provide strategic direction for campaign landing pages, including layout, messaging, calls to action, conversion paths, and testing opportunities.
Monitor campaign performance and budget pacing, identifying trends and implementing data-driven optimizations across bids, budgets, targeting, audiences, placements, and creative.
Plan and execute structured tests across advertisements, audiences, landing pages, offers, and campaign strategies to improve conversion rates and lead quality.
Partner with analytics and development teams to ensure accurate conversion tracking, attribution, platform integrations, and campaign measurement.
Analyze performance beyond platform metrics by incorporating lead quality, appointment, enrollment, or revenue data whenever available.
Translate campaign results into clear insights, recommendations, and performance updates for internal teams and clients.
Collaborate with Client Success, Sales, Design, Content, and Development teams to deliver paid media strategies aligned with client objectives.
Ensure campaigns comply with platform policies, healthcare advertising requirements, and applicable privacy considerations.
Stay current on platform changes, advertising trends, emerging tools, and industry best practices.

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, or a related field (or equivalent combination of education and experience)
Approximately 2+ years of experience in a digital marketing or paid media role
Experience building, managing, or optimizing Google Ads campaigns
Excellent attention to detail with strong analytical and problem-solving skills
Strong written and verbal communication skills
Familiarity with healthcare or other highly regulated industries.

Benefits

Comp & perks

100% employer-sponsored medical coverage
401(K) with matching
Employer-sponsored long-term disability insurance
Progressive PTO system