Etna Interactive

Performance Marketing

• Manage and optimize paid media campaigns across Google Ads and Meta Ads to maximize qualified lead volume, efficiency, ROI, and client success.
• Build, launch, and scale campaigns through keyword research, compelling ad copy, audience targeting, campaign structuring, and strategic budget allocation.
• Develop creative strategies and briefs for Meta campaigns, directing messaging, formats, concepts, and asset requirements in collaboration with design and content teams.
• Provide strategic direction for campaign landing pages, including layout, messaging, calls to action, conversion paths, and testing opportunities.
• Monitor campaign performance and budget pacing, identifying trends and implementing data-driven optimizations across bids, budgets, targeting, audiences, placements, and creative.
• Plan and execute structured tests across advertisements, audiences, landing pages, offers, and campaign strategies to improve conversion rates and lead quality.
• Partner with analytics and development teams to ensure accurate conversion tracking, attribution, platform integrations, and campaign measurement.
• Analyze performance beyond platform metrics by incorporating lead quality, appointment, enrollment, or revenue data whenever available.
• Translate campaign results into clear insights, recommendations, and performance updates for internal teams and clients.
• Collaborate with Client Success, Sales, Design, Content, and Development teams to deliver paid media strategies aligned with client objectives.
• Ensure campaigns comply with platform policies, healthcare advertising requirements, and applicable privacy considerations.
• Stay current on platform changes, advertising trends, emerging tools, and industry best practices.

Paid Media Specialist