Principal Product Marketing Manager – GenStudio for Performance Marketing

Adobe

Principal Product Marketing Manager at Adobe driving product strategy and messaging for GenStudio in performance marketing. Collaborating across teams to align insights with market actions.

Posted 7/22/2026full-timeSan Jose • California • 🇺🇸 United StatesLead💰 $145,400 - $261,150 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in B2B product marketing, with a strong focus on competitive positioning, performance marketing, and data-driven decision-making. Proven ability to develop effective messaging and sales collateral while executing targeted go-to-market campaigns.

Highest-signal resume keywords

B2B Product MarketingPerformance MarketingData AnalysisCompetitive PositioningDigital Advertising

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

Influencing Product Direction

Industry Keywords

Win/Loss AnalysisSales CollateralGo-To-Market ExecutionCampaign ImplementationTraining Sessions

About the role

Key responsibilities & impact

Own competitive positioning framework
Develop messaging for performance marketers
Conduct win/loss analysis
Build sales collateral and maintain training sessions
Implement focused campaigns for go-to-market execution

Requirements

What you’ll need

12+ years in B2B product marketing
Proven ability to influence product direction
Comfort with data
Background in performance marketing, digital advertising, or analytics

Benefits

Comp & perks

Comprehensive benefits programs
Professional development opportunities
Flexible working hours