Demand Generation Manager

Parspec

Demand Generation Manager creating and executing demand generation programs for AI-native construction platform. Driving awareness and generating pipeline among distributors and rep agencies.

Posted 7/21/2026full-timeSan Mateo • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS demand generation, with a strong focus on building pipeline-generating programs and executing integrated marketing campaigns across digital and event channels. Proficient in leveraging analytics and CRM tools to optimize lead management and conversion strategies.

Highest-signal resume keywords

B2B SaaS Demand GenerationCampaign ManagementLead Scoring and RoutingAccount-Based Marketing (ABM)Field Marketing Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionLead Routing WorkflowsNurture Campaign DevelopmentReporting Dashboard DesignPipeline Generation

Soft Skills

Project ManagementAnalytical MindsetSelf-StarterCollaborationExperimentation

Tools & Technologies

LinkedInGoogle AdsHubSpotCRM SystemsMarketing Automation Tools

Industry Keywords

AIDataEnterprise SoftwareEarly-Stage CompaniesDemand Generation

About the role

Key responsibilities & impact

Roll out integrated campaigns by turning high-level narratives into executable distribution plans across digital, events, webinars, and organic channels.
Oversee and scale paid channels, continuously testing audiences, creative, and offers.
Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
Collaborate with Content Marketing to translate core narratives into high-performing distribution strategies across paid and organic channels.
Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
Partner directly with the Sales team to ensure a tight feedback loop on lead quality and provide them with the air cover needed to close high-value deals.
Manage the transition of marketing-engaged leads to Sales, ensuring that high-intent prospects are identified and prioritized for immediate outreach.
Build and manage automated email sequences and "always-on" nurture tracks that educate prospects.
Own the testing roadmap for landing pages, ad formats, and CTAs to systematically increase the percentage of traffic that converts into qualified opportunities.
Manage lead scoring and routing workflows within the marketing stack to ensure data integrity and prevent "leaks" in the conversion funnel.
Research and identify high-value regional events, trade shows, and industry conferences aligned to our distributor and rep agency segments.
Own the field marketing strategy and annual calendar, including budget allocation and prioritization across events.
Design and run pre-event and post-event follow-up sequences to convert event engagement into qualified pipeline.

Requirements

What you’ll need

4–7+ years of B2B SaaS demand generation experience, specifically within early-stage (Series A/B) AI, data, or enterprise software environments.
Proven track record of building and owning pipeline-generating programs from scratch, with the ability to point to specific revenue results.
Expert-level "doer" who builds their own campaigns in LinkedIn, Google Ads, and HubSpot without needing an agency or large team for execution.
Highly analytical mindset with hands-on experience owning the CRM, building lead routing workflows, developing nurture campaigns, and designing reporting dashboards.
Deep understanding of the full buyer journey and how to align ABM and lifecycle nurture programs to specific enterprise personas.
Experience owning field marketing end-to-end, from strategic planning through on-the-ground execution and post-event pipeline conversion.
Direct experience collaborating with Sales and leadership to refine strategy and ensure high-quality lead handoffs.
Strong project management skills with the ability to manage multiple initiatives simultaneously
Self-starter DNA with a bias toward experimentation and the ability to define a roadmap in an ambiguous environment.

Benefits

Comp & perks

Competitive salary and benefits, including family insurance coverage
Free health teleconsultations
Learning/upskilling budgets
Equity in the company
Flexible hours and a hybrid work setup
Unlimited PTO
Opportunity to grow with a fast-scaling company transforming a large market