Parspec

Marketing

• Parspec: founded in 2021, digitizes and organizes construction product data with proprietary AI to maintain a catalogue of millions of products
• Own Parspec’s product marketing and content function; lead product launch campaigns, messaging, positioning, and content that fuels pipeline and sales enablement
• Set content cadence across channels (web, email, social, paid) and produce blog posts, whitepapers, case studies, webinars, videos, and sales collateral
• Plan and execute go-to-market strategies for new features; develop launch materials (pitch decks, one-pagers, email copy, FAQs, internal docs)
• Conduct competitive and market research and partner with PR to launch content to media or influencers
• Support Sales with tailored decks, battle cards, ROI/value calculators, customized collateral, and training to improve adoption of messaging and collateral
• Collaborate cross-functionally with Product, Sales, Customer Success; report to Head of Marketing

Marketing Manager