Parspec

Performance Marketing

• Roll out integrated campaigns by turning high-level narratives into executable distribution plans across digital, events, webinars, and organic channels.
• Oversee and scale paid channels, continuously testing audiences, creative, and offers.
• Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
• Collaborate with Content Marketing to translate core narratives into high-performing distribution strategies across paid and organic channels.
• Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
• Partner directly with the Sales team to ensure a tight feedback loop on lead quality and provide them with the air cover needed to close high-value deals.
• Manage the transition of marketing-engaged leads to Sales, ensuring that high-intent prospects are identified and prioritized for immediate outreach.
• Build and manage automated email sequences and "always-on" nurture tracks that educate prospects.
• Own the testing roadmap for landing pages, ad formats, and CTAs to systematically increase the percentage of traffic that converts into qualified opportunities.
• Manage lead scoring and routing workflows within the marketing stack to ensure data integrity and prevent "leaks" in the conversion funnel.
• Research and identify high-value regional events, trade shows, and industry conferences aligned to our distributor and rep agency segments.
• Own the field marketing strategy and annual calendar, including budget allocation and prioritization across events.
• Design and run pre-event and post-event follow-up sequences to convert event engagement into qualified pipeline.

Demand Generation Manager

Implementation Specialist

• Own enterprise integrations end to end, from discovery and field mapping through build, UAT, and go-live
• Manage a portfolio of concurrent integration projects against contractual go-live dates and agreed scope
• Build, configure, and troubleshoot integration flows in Workato, and debug API issues hands-on with customer IT and our Product and Engineering teams
• Design and implement the data transfer and translation logic that maps customer data cleanly between systems
• Use AI tools to accelerate the work: generating and debugging code, drafting mappings, producing documentation, and troubleshooting faster
• Build reusable templates, tooling, and playbooks, and partner with CSMs who own long-term adoption

Demand Generation Manager

Implementation Engineer, Forward Deployed, Customer Success & Integrations