Senior Manager, Demand Generation

R1 RCM

Senior Manager driving demand generation strategy at R1, a leader in healthcare revenue management. Optimizing campaigns and building a pipeline in complex sales environments.

Posted 7/21/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $90,295 - $130,765 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in B2B demand generation with a focus on integrated campaign strategy, ABM, and pipeline generation. Proven ability to lead cross-functional collaboration and execute complex marketing initiatives in healthcare, SaaS, and enterprise environments.

Highest-signal resume keywords

B2B Demand GenerationAccount-Based Marketing (ABM)Salesforce ManagementCampaign Strategy DevelopmentCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Integrated Campaign StrategyPipeline GenerationEvent Strategy ExecutionInsights-to-Action WorkflowsProgram Leadership

Soft Skills

Strategic ThinkingMentoringProject Leadership

Tools & Technologies

SalesforceABM PlatformsZoomInfoDemandbase

Industry Keywords

HealthcareSaaSAIEnterprise Sales

About the role

Key responsibilities & impact

Build and optimize scalable campaign frameworks, ABM programs, and insights-to-action workflows
Deliver high-quality leads and build pipeline
Partner closely with Sales, CX, Commercial Operations, and Product Marketing
Own and evolve the integrated, persona-based, multi-touch demand generation strategy
Set the standard for full-funnel campaign planning, launch, and optimization
Direct 1:few and 1:many ABM programs targeting R1's top accounts
Own the insights-to-activation strategy end-to-end
Own event strategy and execution end-to-end

Requirements

What you’ll need

10-12 years in B2B demand generation, ideally in healthcare, SaaS, AI, or enterprise complex-sales environments
Proven track record owning integrated campaign strategy, ABM, and pipeline generation at scale
Deep experience influencing and partnering with senior sales, regional, and GTM leadership
Experience managing or heavily using Salesforce, ABM platforms, ZoomInfo, Demandbase or similar platforms
Prior experience mentoring junior marketers, direct reports, or cross-functional project teams
Strong strategic thinker with demonstrated ability to shape strategy and translate insights into organization-wide action
Exceptional program and project leadership, able to oversee multiple complex, concurrent initiatives
Proven ability to architect launches that support regional and account-specific go-to-market motions
Demonstrated ability to lead cross-functional collaboration

Benefits

Comp & perks

Competitive benefits package
Opportunity to constantly learn
Collaborate across groups
Explore new paths for your career
Contribute, think boldly and create meaningful work