Marketing Operations

• Execute on-page SEO and GEO (Generative Engine Optimization) updates across core web properties to maximize visibility in both traditional and AI-driven search engines.
• Build, format, and maintain high-performing landing pages and digital content assets within our Content Management System (CMS).
• Implement structured data, schema markup, and entity-optimization tactics designed specifically to help our content get cited by LLMs and AI search tools.
• Analyze search performance data and site crawls to proactively identify content gaps, traffic decay, and quick-win growth opportunities.

Marketing Operations Assistant

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

Marketing Operations Manager

• Own the execution of lifecycle and email marketing
• Project manage marketing initiatives end-to-end
• Write and edit compelling marketing copy
• Execute multi-channel campaigns
• Maintain marketing automation workflows and CRM processes
• Collaborate with product, content, and sales teams
• Support the production and promotion of various content
• Track and report on key marketing metrics
• Embrace AI-powered tools to improve efficiency

• Serve as the primary owner and administrator of Marketo, Adobe Experience Cloud, and related integrations, ensuring platform health, governance, and continuous optimization.
• Lead the roadmap for MarTech stack expansion, including evaluation and onboarding of AI-powered tools and emerging automation capabilities.
• Maintain documentation of system architecture, integrations, data flows, and operational processes.
• Architect, build, and optimize end-to-end email marketing journeys and nurture programs within Marketo and Salesforce Marketing Cloud.
• Design and implement automated workflows that support lead lifecycle management, segmentation, scoring, and routing.
• Partner with Demand Gen and Content teams to translate campaign strategies into scalable, personalized automation programs.
• Own deliverability, compliance (CAN-SPAM/CASL), and list hygiene practices across all email platforms.
• Own and optimize the Marketo–Salesforce CRM integration, ensuring reliable data sync, field mapping accuracy, and bi-directional data integrity.
• Collaborate with Sales Operations and IT to troubleshoot integration issues, implement enhancements, and support new use cases.
• Define and enforce data governance standards across connected platforms.
• Identify, evaluate, and implement AI-powered marketing tools that improve content personalization, campaign optimization, and operational efficiency.
• Develop workflows and enablement resources to drive AI tool adoption across the marketing team.
• Stay current on the rapidly evolving AI/MarTech landscape and bring forward-looking recommendations to marketing leadership.
• Define and track KPIs across the MarTech stack, delivering regular performance insights to marketing leadership.
• Partner with Analytics to build dashboards that connect marketing technology performance to pipeline and revenue outcomes.
• Lead ongoing A/B testing and experimentation programs to improve campaign performance and platform utilization.
• Act as the internal MarTech subject matter expert—training team members, advising on best practices, and supporting campaign execution teams.
• Support the cetera.com modernization initiative with marketing technology requirements, tracking implementation, and platform alignment.
• Manage vendor relationships, contracts, and renewals for MarTech platforms in partnership with Procurement and Finance.

Senior Marketing Technology Manager

• Build and manage end-to-end patient outreach journeys in Braze, driving patient enrollment, engagement, and retention
• Collaborate cross-functionally with data engineering, product and account teams to ensure campaign logic, data fields, and workflows support both business and operational goals
• Monitor performance across engagement, conversion, and retention metrics. Helping translate CRM impact on core business OKRs
• Proactively identify operational challenges and opportunities and support developing the solution in partnership with cross-functional partners
• Maintain CRM infrastructure and integrations, with support from data and engineering
• Act as a technical owner for the lifecycle programs you build, ensuring QA, accurate targeting, and clean reporting
• Leverage advanced personalization, including Liquid logic, dynamic content, and nuanced targeting
• Help define and evolve best-in-class CRM operating procedures, including day-to-day operability and long-term, strategic goals

Manager, Lifecycle Marketing Operations

• Own the end-to-end campaign timelines and executional model with clear deliverables and accountability
• Establish clear ways of working across internal channel and agency partner teams
• Own intake, prioritization and dependency management across initiatives and agency partners
• Build content planning and production roadmaps, facilitating meetings and tracking progress towards milestones
• Proactively identify risk, bottlenecks and dependencies to keep projects on track
• Own briefing standards, workflow models and RACI for tactical execution of creative and content deliverables
• Partner with brand and cross-functional leaders to align campaign execution with channel best practices and customer experience
• Coordinates across creative, content, channel and production teams to ensure the right assets are delivered to the right channels at the right time
• Leads campaign post-mortems to identify learnings and drive continuous growth

Senior Manager, Content Development – Marketing Operations

• Build a marketing automation engine in HubSpot that nurtures leads from first touch through conversion—for both our SaaS platform and nonprofit programs.
• Establish a single source of truth for CRM data, giving marketing, sales, outreach, and development teams clean, reliable data they can act on.
• Execute and optimize campaigns designed by the Director of Marketing that drive Called platform adoption, grow our donor base, and expand Faith Forward’s national reach.
• Create dashboards and reporting that show exactly what’s working, what isn’t, and what to do about it.
• Own HubSpot marketing automation end-to-end: workflows, sequences, email campaigns, lifecycle stages.
• Build and maintain lead scoring models and segmentation strategies.
• Create automated nurture campaigns for potential customers, donors, and ministry partners.
• Own CRM data integrity, structure, and governance—no one should question the numbers.
• Define and manage the technical marketing lifecycle from first touch to conversion.
• Take campaign briefs from the Director of Marketing and bring them to life—landing pages, forms, emails, and workflows.
• Execute campaigns for SaaS growth (Called) and donor/partner engagement (Newman Connection).
• Own campaign tracking, attribution, and ROI measurement.
• Run A/B tests and iterate continuously to improve performance.
• Build lead magnets and landing pages designed to convert.
• Optimize form capture, lead flows, and conversion paths across all channels.
• Monitor pipelines and surface opportunities to improve lead quality and conversion rates.
• Build and maintain CRM dashboards that inform marketing, outreach, development, and product decisions.
• Track campaign performance across the full funnel—lead generation, conversion, and retention.
• Tell us which channels are actually driving parish sign-ups and which ones we should stop investing in.
• Partner closely with the Director of Marketing—she sets strategy, you execute and optimize.
• Work across product, outreach, development, and leadership teams to ensure systems and integrations support the mission.
• Collaborate with the Social Media Manager to connect organic content to lead generation and automation.

• AI & Automation Strategy: Transform manual marketing & BDR processes into automated, scalable workflows across campaign execution, lead management, and content distribution
• Data Enrichment & Segmentation: Lead advanced enrichment strategies using tools such as Clay and UserGems to build highly targeted audiences and trigger-based outreach
• Experimentation: Design and execute operational experiments to evolve beyond traditional funnel models (e.g., static lead scoring) toward real-time intent and AI-driven propensity modeling
• Modern Prospecting Infrastructure: Partner with BDR leadership to replace volume-based outreach with insight-driven engagement powered by enriched data and intent signals
• Enrichment Automation: Build and manage automated “waterfall” enrichment processes that provide actionable prospect intelligence, not just contact data
• Sales & Marketing Alignment: Own the systems integration layer, ensuring insights and signals are accurately and effectively operationalized within Salesforce
• Roadmap & Planning: Define and own the Marketing Operations roadmap, including annual priorities, budget management, and performance tracking
• Revenue Alignment: Partner with Marketing and Finance leadership to ensure marketing investments are aligned to pipeline and revenue outcomes
• Team Leadership: Mentor internal team members and external partners, driving adoption of AI-first principles and operational excellence
• Technology Architecture: Serve as the primary owner and architect of the marketing tech stack, including Clay, HubSpot, Salesforce, Revsure, Netline, Breakout.io, 6Sense, UserGems, Nooks, Outreach, Neuron (data enrichments) and more
• Campaign Operations: Oversee execution of campaigns, including events, webinars, and content launches
• Operational Excellence: Maintain system health and compliance, including workflow optimization, data hygiene, email deliverability, and consent management

Director, Marketing Operations

• Own the administration, configuration, and performance of the marketing technology stack, including CRM, marketing automation, email and SMS platforms, website integrations, and analytics tools.
• Ensure systems are properly integrated and architected to support lead management, event marketing, customer engagement, and revenue tracking.
• Oversee system upgrades, enhancements, and technical implementations.
• Maintain documentation of system architecture, workflows, governance standards, and data structures.
• Manage marketing automation architecture, including lead lifecycle stages, scoring models and segmentation logic.
• Oversee attribution framework and performance measurement models including multi-touch attribution and marketing-sourced versus influenced revenue definitions.
• Own marketing data integrity, governance, and compliance with applicable privacy regulations.
• Support the marketing team with audience segmentation for campaign execution.
• Ensure consistent and accurate data flow between marketing platforms, CRM and Snowflake.
• Develop and maintain dashboards and reporting frameworks to measure revenue impact and customer engagement.
• Provide analysis that supports informed decision-making across marketing and leadership teams.
• Establish data quality standards and SLAs for lead routine, campaign execution accuracy and database health.
• Partner with Data/BI teams to support customer 360 initiatives, identify resolution and unified customer data strategy.
• Explore and implement AI-driving segmentation, predictive lead scoring and personalization capabilities to enhance campaign performance.
• Partner with IT on system integrations, API connections, data architecture, and security protocols.
• Identify and implement automation solutions that reduce manual processes and increase operational efficiency.
• Support budgeting and vendor evaluation related to marketing technology investments.
• Ensure appropriate access controls, documentation and audit readiness in alignment with enterprise security and compliance standards.
• Serve as the primary technical point of contact for marketing technology vendors.
• Support implementation timelines, performance reviews, and ongoing platform optimization.
• Train and support marketing team members on tools, processes, and data best practices.

Marketing Technology Manager

• Build and deploy AI-powered marketing workflows — think content generation pipelines, lead enrichment automations, personalization logic, and reporting systems that actually run themselves
• Audit existing marketing ops setups and identify where AI can cut friction or unlock scale
• Integrate LLM APIs, no-code/low-code tools, and marketing platforms (CRM, MAP, CMS, ad platforms) into cohesive workflows
• Write and iterate on prompts, system instructions, and structured outputs tailored to specific marketing use cases
• Document what you build so teams can maintain and extend it without you
• Collaborate with strategists, growth marketers, and data teams to scope, pressure-test, and ship solutions
• Track what's working — measuring time saved, output quality, and downstream marketing impact

AI Marketing Ops/Engineer Consultant

• work with internal marketing stakeholders to gather requirements and translate them into clear briefs
• create and manage automated, multi‑touch prospect and customer lifecycle programs
• partner with the technical and data teams to review and validate data structures
• contribute to the design of data flows and field mappings
• manage process design and documentation
• support data migration projects and system updates/changes
• make recommendations and provide input on goals, objectives, and marketing automation best practices
• be accountable for on‑time, high‑quality execution of automation projects and campaigns
• monitor campaign performance, operational metrics, and data quality

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