Marketing Operations

• Responsible for defining, standardizing, and embedding enterprise-wide marketing operating models that enable marketers to plan, execute, and optimize work effectively.
• Drives clarity, consistency, and capability across the marketing value chain by designing common processes, governance frameworks, and enablement models.
• Ensure marketing processes are effectively supported by enabling platforms (e.g., Workfront).
• Partner with platform owners to align configurations to standard ways of working, not bespoke team preferences.
• Drive adoption of tools by anchoring them in clear process value and marketer outcomes.
• Build strong relationships to drive alignment, adoption, and sustained behavior change.
• Communicate progress, impact, and insights to senior leadership with executive presence.

Lead Marketing Management – Marketing Transformation, Operations

• Own the day-to-day administration, optimization, and governance of HubSpot as the primary marketing automation platform.
• Architect, maintain, and enhance the integration between HubSpot and Salesforce to ensure data integrity, process alignment, and operational efficiency.
• Design and manage scalable systems supporting lead capture, lifecycle management, campaign execution, attribution, reporting, and sales handoff processes.
• Build and optimize marketing automation workflows that improve lead management, campaign performance, operational efficiency, and customer engagement.
• Translate marketing and sales requirements into scalable processes, automations, dashboards, reporting, and system enhancements.
• Support campaign execution through audience segmentation, automation, tracking, reporting, and performance measurement.
• Identify operational inefficiencies and implement scalable solutions that improve workflow effectiveness, data quality, and business outcomes.
• Evaluate, implement, and manage marketing technologies that enhance automation, visibility, scalability, and revenue performance.
• Design, build, and optimize AI-enabled workflows and automations that improve marketing operations, campaign execution, lead management, reporting, data enrichment, and sales follow-up processes.
• Own marketing database governance and data quality, ensuring accurate segmentation, compliance, and trusted business data.
• Manage lead capture, lead scoring, routing, and lifecycle processes to improve lead quality, conversion rates, and sales effectiveness.
• Build and maintain dashboards, reports, and analytics that provide actionable insights into campaign performance, funnel health, attribution, and operational KPIs.
• Monitor and analyze marketing performance to identify opportunities that improve campaign effectiveness, funnel conversion, and revenue impact.
• Partner closely with Marketing, Sales, Revenue Operations, and Leadership teams to align processes, systems, reporting, and operational priorities.
• Serve as the primary owner of marketing operations execution, process improvement, and system optimization initiatives.
• Perform other related duties as assigned.

Marketing Operations Manager

• Serve as the product administrator for InterAction, defining the roadmap, prioritizing enhancements, and managing the platform lifecycle.
• Lead the firm’s migration to InterAction enhancements, including planning, data readiness, testing, user adoption, and vendor coordination.
• Partner with Data Specialist, BD to align CRM capabilities with client development strategy, key client programs, attorney engagement and relationships and firm adoption.
• Oversee all aspects of CRM administration, including configuration, data governance, integrations, and system performance.
• Establish and enforce data quality standards, governance policies, and firmwide data stewardship practices.
• Conduct complex data audits, imports/exports, and advanced reporting using PowerBI and other InterAction tools.
• Manage vendor relationships with LexisNexis, Cirrom and other technology partners.
• Develop and deliver training programs for attorneys, assistants, and BD staff.

CRM and Marketing Technology Administrator

• Own the strategic architecture and administration of Marketing Hub within HubSpot, including marketing automation, lead scoring, lifecycle stage workflows and integrations with marketing tools.
• Design and evolve scalable marketing processes aligned to revenue strategy, leveraging AI and automation to improve efficiency, scalability and performance.
• Manage campaign setup, QA, execution support and post-campaign reporting, using AI-assisted analytics to speed up performance analysis and surface insights faster than manual review.
• Act as the operational liaison with our SEO/web development team, ensuring tracking, tagging and attribution are implemented correctly across the website and campaign properties.
• Partner with Demand Generation and Events on campaign setup, aligning on goals, timelines and KPIs and ensuring accurate measurement in HubSpot.
• Coordinate with the SEO/web development team on tracking implementation, form builds and reporting integrations.
• Ensure clean, accurate and actionable marketing data across systems, using AI-powered data enrichment and hygiene tools to maintain quality at scale.
• Support the BDR team by optimizing lead routing, lifecycle stages and handoff processes within HubSpot, incorporating AI-based lead scoring and next-best-action recommendations.
• Partner with the BDR Manager to ensure accurate tracking, reporting and performance visibility across inbound and outbound activities.
• Maintain and improve workflows, automation and alerts — including AI-triggered alerts for at-risk or high-intent accounts — that enable timely and effective BDR follow-up.
• Ensure data quality and CRM hygiene to support BDR productivity and reliable reporting.
• Collaborate with the BDR team on campaign targeting, list management and segmentation, using AI-assisted segmentation and predictive targeting where useful.
• Provide operational support for BDR enablement initiatives, including tools, dashboards and process documentation.
• Build and maintain dashboards and reporting frameworks, increasingly using AI-powered analytics and natural-language reporting tools that inform strategic decision-making and optimize marketing investment against revenue goals.
• Collaborate with Sales Leadership and Revenue Operations to align on lead management, handoffs and attribution.
• Evaluate, implement and manage marketing tools and integrations as needed, with a bias toward AI-enabled capabilities that improve speed, accuracy or scale.
• Serve as the go-to expert for marketing systems, data, AI tooling and operational best practices.
• Own the evaluation and rollout of AI features across the marketing stack (e.g., HubSpot's native AI tools, predictive lead scoring, AI content and workflow assistants), recommending where they can replace manual work or improve accuracy.

• Manage environment strategy including sandbox vs. production configurations
• Maintain comprehensive platform documentation and communications
• Serve as the escalation point for highly complex platform issues
• Manage support operations for Salesforce Marketing Cloud
• Partner with Data Engineering and CRM teams for data flows
• Own technical decisions and design on data models, field mappings, event structures, and API usage
• Monitor and centrally track technical issues
• Help develop the end-to-end migration playbook to SFMC
• Implement and design scalable technical solutions and automation
• Own the technical aspects of deliverability management
• Monitor and maintain platform health metrics

Manager, Marketing Technology – Integrations

• Own and maintain global naming standards, program structures, folder hierarchies, and asset organization patterns for all marketing channels.
• Develop and maintain a library of modular, reusable assets including journey blueprints, automation workflows, data filters, and content blocks; partner with design and development to build standardized email templates.
• Create and enforce scalable processes and blueprints to enable efficient execution including QA checklists, testing protocols, launch readiness checklists, and quality standards for campaign launches and automation workflows.
• Partner with stakeholders to evolve standards based on real-world usage and feedback, balancing flexibility with governance; regularly review adoption and friction points, to refine the operating model.
• Serve as the central owner for all Marketing Operations training and enablement on all Marketing Operations owned channels.
• Create comprehensive enablement materials including migration training, how-to guides, quick-reference documentation, and troubleshooting resources, for both standard execution and new capabilities, enabling Marketing Operations teams to self-serve.
• Own the operating model for external agency support used for channel production, including process design, handoff rules, improvement opportunities, and effectiveness of the support model.
• Lead the evaluation, business case development, and proof-of-concept for new marketing channels.
• Define reference architectures (data flows, integrations requirements, technical architecture) and implementation patterns for each channel, ensuring consistency and scalability across platforms and teams.
• Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness.
• Serve as an internal consultant to teams on automation strategy and operating model design, helping them think through how to best leverage platform capabilities for their specific business needs.
• Contribute and communicate the Marketing Operations martech roadmap, including channel capabilities, platform feature adoption, and tool evaluations.
• Partner with capability teams and Senior Manager to manage vendor relationships and contribute to RFPs for new channel tools.
• Establish and monitor baseline email and channel performance metrics (open rates, engagement rates, deliverability benchmarks), identifying trends and improvement opportunities.
• Define governance frameworks for platform usage including access controls, approval workflows, and compliance requirements, suggesting needs for improvements in process and enablement.

Manager, Marketing Technology – Enablement

• You’ll support and execute multi-channel marketing campaigns across email, digital, print, and social—ensuring accuracy, timeliness, and alignment with business goals.
• You’ll design and manage automated marketing journeys, including decision splits, workflows, and triggered communications that create seamless member experiences.
• You’ll work within platforms like Salesforce Marketing Cloud and other automation tools to build, deploy, and optimize campaigns and templates.
• You’ll lead QA efforts on campaigns and journeys, ensuring every communication is error-free, functional, and ready for delivery.
• You’ll build and refine marketing processes to improve efficiency, consistency, and scalability across campaigns.
• You’ll help develop marketing plans, draft project briefs, manage timelines, and coordinate with stakeholders to keep initiatives on track.
• You’ll analyze campaign performance using established metrics, providing insights that improve future automation and targeting strategies.
• You’ll partner with marketing teams, data engineers, and cross-functional stakeholders to translate business needs into automated solutions.
• You’ll communicate with internal teams and external partners to ensure alignment and successful campaign execution.
• You’ll assist with tracking budgets, managing project logistics, and ensuring deliverables are completed on time and within scope.

Marketing Automation Manager

• Serve as a core member of the Marketing Leadership team — helping set the strategic agenda, shaping priorities, and bringing structured thinking and a steady hand to the organization's biggest decisions and most ambiguous problems
• Translate the CMO's vision into a clear, coherent strategy for the marketing organization, framing the hardest problems, developing options and recommendations
• Design and run the operating system for the marketing organization ensuring decisions happen on schedule and alignment is built in
• Own the annual and quarterly planning process and OKR discipline, translating the Marketing team’s strategic intent into clear priorities, milestones, and measurable outcomes across teams
• Own marketing budget and headcount planning in partnership with Finance/FP&A
• Champion new ways of working across marketing by harnessing AI to reinvent how a world-class marketing organization operates
• Drive strategic initiatives end to end — defining the plan, standing up the operating model, and program-managing execution from 0 to 1 on the organization's highest-priority bets
• Build and maintain strong cross-functional relationships across Marketing, Sales, Revenue Operations, Strategy team, Product, and Finance

Marketing Strategy and Operations Lead

• Own the technical vision, architecture, and roadmap for Marketo within the enterprise technology stack
• Ensure platform scalability, performance, security, and governance
• Design and implement advanced Marketo configurations beyond standard administration
• Partner with Marketing, Sales Operations, IT, and Analytics on end-to-end lifecycle and automation initiatives
• Lead, mentor, and develop a team of Marketing Automation Platform Administrators

Manager, Marketing Automation – Marketo

• Drive store performance in customer loyalty, satisfaction, sales, after sales growth, and profitability through tailored marketing strategies and traffic management.
• Support the design and implementation of marketing strategies that strengthen long-term customer relationships.
• Develop a deep understanding of OEM programs and KPIs to help guide alignment on initiatives that drive customer satisfaction and store loyalty.
• Provide actionable insights and make data-driven recommendations to Regional RMO Teams.
• Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success.
• Collaborate with other RMO Associates to ideate and provide support to deliver on strategic business initiatives that align with customer loyalty goals.

Retail Marketing Operations Associate

• Assist with marketing strategies and initiatives for Lithia auto dealerships.
• Support Regional RMO Teams in driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
• Serve as the primary support liaison between Regional RMO Teams and key partners.
• Manage operational tasks for driving change with measurable impact.
• Drive store performance in customer loyalty, satisfaction, sales, after sales growth, and profitability through tailored marketing strategies.

• Own marketing operations end-to-end
• Drive conversion rate optimization across the funnel
• Bring product marketing rigor to our GTM motion
• Build and run customer marketing programs
• Serve as the team's operational backbone
• Use AI to accelerate your output

Marketing Manager – Marketing Ops Manager

• Promote adoption within the university-wide marketing automation platform (Salesforce Marketing Cloud).
• Support the refinement and monitoring of marketing automation KPI's to drive business impact through a performance marketing mindset.
• Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies, capable of adapting to the ever-changing needs of the business.
• Support a best-in-class Marketing Automation QA process to ensure accurate and timely delivery of communications from Salesforce Marketing Cloud.
• Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions.
• Champion international email compliance initiatives, within Marketing Cloud, in support of CAN-SPAM, CASL, and GDPR.
• Collaborate with the cross-functional stakeholders, including the marketing automation teams to adapt and support prospective communications, with an eye towards optimizing the enrollment experience through relevance and personalization.
• Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
• Other responsibilities as assigned

• Define and execute the vision for how AI reshapes marketing execution at ServiceTrade
• Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems
• Establish standards for prompt engineering, evaluation, and continuous learning
• Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows
• Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity
• Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools
• Redesign campaign execution into repeatable, modular systems that can be automated and optimized
• Partner with GTM Engineering to evolve system architecture, integrations, and data flows
• Identify and eliminate manual, fragmented processes — replacing them with intelligent automation
• Build next-generation attribution models that connect activity to pipeline to revenue
• Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize
• Leverage AI to uncover insights and opportunities beyond standard reporting
• Translate complex data into clear, strategic recommendations for leadership
• Own lifecycle strategy and implementation in partnership with GTM Engineering
• Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline
• Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data
• Continuously optimize funnel conversion through structured experimentation and AI-driven insights
• Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement
• Standardize frameworks, templates, and processes across the team
• Ensure every campaign is measurable, optimized, and continuously improving
• Drive adoption of new systems, workflows, and ways of working across marketing
• Partner cross-functionally to align on processes, data, and performance expectations
• Mentor team members and elevate overall marketing operations maturity

Marketing Operations – AI Strategist

• Manage processes and projects that keep the brand marketing operations team running smoothly
• Ensure the day-to-day needs of the North America marketing team are met
• Maintain project timelines, templates, and recaps in an organized fashion
• Manage reporting dashboards and organize documents for reporting requests (monthly, quarterly, seasonally, yearly)
• Source and organize North America-specific seasonal information, requests, and details for inclusion in NA communications
• Organize SharePoint, Asana, deck templates, and other administrative tasks
• Coordinate meetings, scheduling, and follow-up
• Support other needs across the Integrated Marketing Team as necessary

Marketing Operations Associate

• Support end-to-end creative and marketing workflows including intake, request tracking, timeline coordination, and prioritization. Maintain project trackers and documentation to keep work visible, organized, and on schedule.
• Build collaborative working relationships with Creative, Growth Marketing, Retention Marketing, UX/Digital Product, Merch, Sustainability, and Owned Brand teams. Coordinate communication, follow-ups, and alignment on deliverables and timelines so nothing falls through the cracks.
• Support the adoption of AI-powered tools by standardizing inputs and identifying opportunities for automation. Spot friction in how we work and bring practical ideas for making creative and marketing processes smoother and more scalable.
• Assist with asset tracking, delivery timelines, and briefing and feedback cycles to help scale creative output for growth channels.
• Support vendor coordination, purchase orders, contracts, and photoshoot logistics as needed. Assist with budget tracking under direction from the Creative Director.

Creative and Marketing Operations Associate, Temp

• Execute on-page SEO and GEO (Generative Engine Optimization) updates across core web properties to maximize visibility in both traditional and AI-driven search engines.
• Build, format, and maintain high-performing landing pages and digital content assets within our Content Management System (CMS).
• Implement structured data, schema markup, and entity-optimization tactics designed specifically to help our content get cited by LLMs and AI search tools.
• Analyze search performance data and site crawls to proactively identify content gaps, traffic decay, and quick-win growth opportunities.

Marketing Operations Assistant

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

Marketing Operations jobs in Texas

See all jobs on JobTailor

Lead Marketing Management – Marketing Transformation, Operations

Marketing Operations Manager

CRM and Marketing Technology Administrator

Marketing Operations Manager

Manager, Marketing Technology – Integrations

Manager, Marketing Technology – Enablement

Marketing Automation Manager

Marketing Strategy and Operations Lead

Manager, Marketing Automation – Marketo

Retail Marketing Operations Associate

Retail Marketing Operations Associate

Marketing Manager – Marketing Ops Manager

Marketing Automation Manager

Marketing Operations – AI Strategist

Marketing Operations Associate

Creative and Marketing Operations Associate, Temp

Marketing Operations Assistant

Marketing Operations Manager