Marketing Automation Manager

SNHU Careers

Marketing Automation Manager at SNHU utilizing Salesforce Marketing Cloud for student engagement. Focus on marketing automation workflows and collaboration across teams.

Posted 6/19/2026full-timeRemote • Alabama, Arizona, Florida, Hawaii, Idaho, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Mississippi, Missouri, Montana, New Hampshire, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin, Wyoming • 🇺🇸 United StatesMid-LevelSenior💰 $64,283 - $102,872 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Promote adoption within the university-wide marketing automation platform (Salesforce Marketing Cloud).
Support the refinement and monitoring of marketing automation KPI's to drive business impact through a performance marketing mindset.
Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies, capable of adapting to the ever-changing needs of the business.
Support a best-in-class Marketing Automation QA process to ensure accurate and timely delivery of communications from Salesforce Marketing Cloud.
Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions.
Champion international email compliance initiatives, within Marketing Cloud, in support of CAN-SPAM, CASL, and GDPR.
Collaborate with the cross-functional stakeholders, including the marketing automation teams to adapt and support prospective communications, with an eye towards optimizing the enrollment experience through relevance and personalization.
Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
Other responsibilities as assigned

Requirements

What you’ll need

3 years of marketing automation experience and managing marketing technology solutions
2 years of CRM experience
Bachelor's degree
Experience understanding and anticipating dependencies across complex systems.
Experience communicating complex ideas and processes to business stakeholders.

Benefits

Comp & perks

High-quality, low-deductible medical insurance
Low to no-cost dental and vision plans
5 weeks of paid time off (plus almost a dozen paid holidays)
Employer-funded retirement
Free tuition program
Parental leave
Mental health and wellbeing resources

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing automationKPI monitoringmulti-channel engagement strategiesMarketing Automation QAemail compliancetroubleshootingenrollment optimization

Soft Skills

collaborationcommunicationadaptability