Lead Marketing Management – Marketing Transformation, Operations

AT&T

Lead Marketing Manager responsible for defining marketing operating models at AT&T. Focused on optimizing marketing processes and building strong internal relationships for effective operations.

Posted 7/18/2026full-timeDallas • Texas • 🇺🇸 United StatesSenior💰 $143,800 - $215,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and standardizing marketing operating models, driving process clarity, and enabling teams through effective governance and change management. Strong data literacy and experience with MRM and workflow tools are essential for optimizing marketing processes and achieving measurable outcomes.

Highest-signal resume keywords

Marketing Operating ModelsProcess StandardizationData ManagementChange ManagementMRM Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ManagementProcess StandardizationMarketing Operating ModelsGovernance FrameworksChange ManagementData LiteracyOperational Metrics Translation

Soft Skills

Relationship BuildingCommunicationExecutive Presence

Tools & Technologies

WorkfrontMRM ToolsWorkflow Tools

Industry Keywords

Marketing ProcessesMarketing Value ChainEnterprise-Wide Marketing

About the role

Key responsibilities & impact

Responsible for defining, standardizing, and embedding enterprise-wide marketing operating models that enable marketers to plan, execute, and optimize work effectively.
Drives clarity, consistency, and capability across the marketing value chain by designing common processes, governance frameworks, and enablement models.
Ensure marketing processes are effectively supported by enabling platforms (e.g., Workfront).
Partner with platform owners to align configurations to standard ways of working, not bespoke team preferences.
Drive adoption of tools by anchoring them in clear process value and marketer outcomes.
Build strong relationships to drive alignment, adoption, and sustained behavior change.
Communicate progress, impact, and insights to senior leadership with executive presence.

Requirements

What you’ll need

Minimum of 3-5 years of experience in data management, preferably within a marketing environment.
Proven experience standardizing and scaling marketing processes in large, complex organizations.
Deep understanding of marketing operating models and value chains.
Demonstrated ability to enable teams through process clarity, governance, and change management.
Strong data literacy with the ability to translate operational metrics into decisions.
Experience using MRM and workflow tools as enablers of process, not as the strategy itself.
Bachelor’s degree in Marketing, Business Administration, Organizational Development, or a related field is typical.
Master’s degree preferred.

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone