Manager, Marketing Technology – Enablement

Expedia Group

Manager, Marketing Technology & Enablement leading the Martech Platform & Enablement team at Expedia Group. Owning operational strategies for consistent platform usage and driving marketing channel capabilities.

Posted 7/8/2026full-timeSeattle • Texas, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $116,500 - $163,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own and maintain global naming standards, program structures, folder hierarchies, and asset organization patterns for all marketing channels.
Develop and maintain a library of modular, reusable assets including journey blueprints, automation workflows, data filters, and content blocks; partner with design and development to build standardized email templates.
Create and enforce scalable processes and blueprints to enable efficient execution including QA checklists, testing protocols, launch readiness checklists, and quality standards for campaign launches and automation workflows.
Partner with stakeholders to evolve standards based on real-world usage and feedback, balancing flexibility with governance; regularly review adoption and friction points, to refine the operating model.
Serve as the central owner for all Marketing Operations training and enablement on all Marketing Operations owned channels.
Create comprehensive enablement materials including migration training, how-to guides, quick-reference documentation, and troubleshooting resources, for both standard execution and new capabilities, enabling Marketing Operations teams to self-serve.
Own the operating model for external agency support used for channel production, including process design, handoff rules, improvement opportunities, and effectiveness of the support model.
Lead the evaluation, business case development, and proof-of-concept for new marketing channels.
Define reference architectures (data flows, integrations requirements, technical architecture) and implementation patterns for each channel, ensuring consistency and scalability across platforms and teams.
Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness.
Serve as an internal consultant to teams on automation strategy and operating model design, helping them think through how to best leverage platform capabilities for their specific business needs.
Contribute and communicate the Marketing Operations martech roadmap, including channel capabilities, platform feature adoption, and tool evaluations.
Partner with capability teams and Senior Manager to manage vendor relationships and contribute to RFPs for new channel tools.
Establish and monitor baseline email and channel performance metrics (open rates, engagement rates, deliverability benchmarks), identifying trends and improvement opportunities.
Define governance frameworks for platform usage including access controls, approval workflows, and compliance requirements, suggesting needs for improvements in process and enablement.

Requirements

What you’ll need

6+ years of experience in marketing operations or marketing technology with a strong focus on enablement, training, or process design.
4+ years of hands-on experience with Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, and multi-channel campaign orchestration.
Experience with Adobe Marketo a plus.
Proven track record designing and delivering training programs, enablement materials, and documentation for technical marketing platforms to diverse audiences (technical vs not).
Experience evaluating and implementing new marketing channels (SMS, push, in-app, social, etc.) including vendor selection, POC execution, and rollout planning.
Experience creating templates, standards, and governance frameworks that balance consistency with flexibility across multiple teams while factoring in improvement to operational efficiency and team effectiveness.
Technical curiosity and ability to learn new marketing technologies quickly; comfort working alongside technical teams even if not writing code.
Familiarity with AMPscript and SSJS is a plus.
Ability to read and understand complex data sets; familiarity with JSON structures, data payloads, and interpreting technical documentation for troubleshooting and validation.
Highly organized with proven ability to manage numerous high-priority initiatives concurrently; experience with roadmapping, strategic planning, and coordinating projects across multiple teams and stakeholders.

Benefits

Comp & perks

medical, dental, and vision coverage
paid time off
an Employee Assistance Program
wellness and travel reimbursement
travel discounts
International Airlines Travel Agent Network (IATAN) membership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing OperationsProcess DesignData AnalysisTemplate CreationGovernance FrameworksAMPscriptSSJSJSON StructuresMulti-Channel Campaign OrchestrationAutomation Workflows

Soft Skills

Highly OrganizedStakeholder CollaborationTraining DeliveryStrategic PlanningProject Coordination