Marketing Operations

• Define positioning, messaging, and value propositions across audiences
• Build standardized, repeatable toolkits and sales assets
• Develop scalable naming and badging systems
• Create training, talk tracks, and customer-ready materials
• Define KPIs and evolve messaging based on data and feedback
• Translate technical inputs into market-ready narratives, build messaging frameworks and collateral

Senior Product Marketing Manager, Audio Technology

• Assists with the implementation, management, and execution of paid media campaigns, ensuring all activities are aligned with marketing goals.
• Performs end-to-end campaign quality assurance.
• Optimizes campaign user journey, ensuring a seamless and positive user experience across multiple platforms.
• Assist with the deployment and management of tracking tags via Google Tag Manager.
• Monitor campaign delivery to ensure proper execution, providing troubleshooting support for creative and publisher issues.
• Ensure accurate reporting and data integrity.

Integrated Marketing Operations Specialist

• Ensure scalable configuration, implementation and maintenance of all marketing programs within Marketo
• Provide day-to-day end user support on list imports, mass updates, Marketo Insights
• Provide team lead support to assign out tickets, coordinate project efforts and prioritization
• Partner with Corporate and Revenue Marketing Teams helping with campaign strategy kickoffs
• Ensure email and SPAM compliance to manage deliverability up-time
• Serve as liaison between internal teams, providing needed information and fulfilling requests
• Ensure the demand funnel including lead scoring and lead lifecycle is working properly
• Manage key integrations with Marketo, ensuring proper flow and connection

Marketing Operations Specialist

• Lead the evolution of Spotify's growth marketing technology ecosystem by identifying, implementing, and optimizing tools that enable scalable, high-performing marketing campaigns.
• Take an AI-first approach to improving workflows.
• Partner closely with Growth Marketing, Product, Engineering, Data Science, and Analytics teams.
• Evaluate new marketing technologies, vendors, and emerging AI capabilities.
• Support the delivery of performance marketing initiatives.
• Drive continuous improvements to campaign operations.
• Stay current on trends across marketing technology, AI, and digital advertising.

Marketing Technology Manager

• Oversee MCPG’s seasonal schedule, promotional budget, and internal workflow processes
• Spearhead seasonal calendar creation process and manage deadlines for the marketing department
• Act as key liaison with Sales, Design, Managing Editorial, and Production departments
• Implement and direct the display and print promotional materials creation process
• Create and implement MCPG’s promotional budget tracking system
• Organize cross-departmental initiatives as assigned

Manager, Marketing Operations

• Lead and develop the Client Marketing team — managers, associates, and a growth marketing function — while making AI leverage a core expectation of how the team works and how people progress in their careers.
• Own the operating model: map the full campaign surface area (branding and DBA launches, lead generation, webinars, events, content, and advisor onboarding) and rebuild it into playbooks, templates, and automated or agentic workflows that make execution faster, more consistent, and more scalable.
• Drive AUM-per-marketer efficiency: define and own the metrics that show marketing is getting more leverage per dollar of cost, and hit them by deploying tooling and automation rather than defaulting to headcount.
• Stay ahead of the tooling: continuously evaluate new AI capabilities, pressure-test them against real advisor workflows, and pull the ones that work into the team's day-to-day before it's obvious to do so.
• Build the systems and data layer: instrument campaign performance, standardize how work moves through the team, and partner with Product, Engineering, and AI/agent leads to ship internal tooling and agents that extend the team's capacity.
• Own senior XFN relationships across Advisor Success, Growth, Product, and Compliance, and represent the marketing offering to top prospects when it's a competitive advantage for their practice.

Senior Manager, Marketing Operations

• Own lifecycle marketing strategy end-to-end: acquisition follow-up, application drop-off recovery, onboarding, activation, retention, and win-back across Flex's product suite
• Draft and own lifecycle messaging and copy directly
• Partner with Product to define and maintain clear ownership boundaries
• Partner directly with Engineering and Data to design event-based triggers and data architecture
• Build and own Braze infrastructure
• Design and maintain the Segment-to-Braze data pipeline
• Develop the measurement framework for lifecycle marketing
• Bring judgment on prioritization and sequencing
• Ensure lifecycle communications meet the compliance and disclosure standards

Lifecycle Marketing Operations Manager

• Own the strategic architecture and administration of Marketing Hub within HubSpot, including marketing automation, lead scoring, lifecycle stage workflows and integrations with marketing tools.
• Design and evolve scalable marketing processes aligned to revenue strategy, leveraging AI and automation to improve efficiency, scalability and performance.
• Manage campaign setup, QA, execution support and post-campaign reporting, using AI-assisted analytics to speed up performance analysis and surface insights faster than manual review.
• Act as the operational liaison with our SEO/web development team, ensuring tracking, tagging and attribution are implemented correctly across the website and campaign properties.
• Partner with Demand Generation and Events on campaign setup, aligning on goals, timelines and KPIs and ensuring accurate measurement in HubSpot.
• Coordinate with the SEO/web development team on tracking implementation, form builds and reporting integrations.
• Ensure clean, accurate and actionable marketing data across systems, using AI-powered data enrichment and hygiene tools to maintain quality at scale.
• Support the BDR team by optimizing lead routing, lifecycle stages and handoff processes within HubSpot, incorporating AI-based lead scoring and next-best-action recommendations.
• Partner with the BDR Manager to ensure accurate tracking, reporting and performance visibility across inbound and outbound activities.
• Maintain and improve workflows, automation and alerts — including AI-triggered alerts for at-risk or high-intent accounts — that enable timely and effective BDR follow-up.
• Ensure data quality and CRM hygiene to support BDR productivity and reliable reporting.
• Collaborate with the BDR team on campaign targeting, list management and segmentation, using AI-assisted segmentation and predictive targeting where useful.
• Provide operational support for BDR enablement initiatives, including tools, dashboards and process documentation.
• Build and maintain dashboards and reporting frameworks, increasingly using AI-powered analytics and natural-language reporting tools that inform strategic decision-making and optimize marketing investment against revenue goals.
• Collaborate with Sales Leadership and Revenue Operations to align on lead management, handoffs and attribution.
• Evaluate, implement and manage marketing tools and integrations as needed, with a bias toward AI-enabled capabilities that improve speed, accuracy or scale.
• Serve as the go-to expert for marketing systems, data, AI tooling and operational best practices.
• Own the evaluation and rollout of AI features across the marketing stack (e.g., HubSpot's native AI tools, predictive lead scoring, AI content and workflow assistants), recommending where they can replace manual work or improve accuracy.

Marketing Operations Manager

• Own and maintain the marketing team's Asana operating structure — projects, workflows, task hygiene, and templates — across all workstreams (brand, content, digital, events, institutional, practice marketing)
• Build and maintain dashboards and status reports that give team leads and the CMO real-time visibility into project status, bottlenecks, and risk
• Track team capacity and resourcing across concurrent projects; flag overallocation or timeline conflicts to the appropriate lead before they become escalations
• Support the team's recurring meeting cadence and own regular project status check-ins — building agendas, capturing action items, and following up on open items for team meetings, project check-ins, and leadership updates
• Prepare consolidated status materials for CMO 1:1s with senior stakeholders and leadership reporting
• Extract and track action items from meeting notes and recordings into Asana, ensuring accountable owners and due dates are assigned
• Maintain and continuously improve PMO documentation — intake workflows, SLA definitions, project templates, and standard operating procedures
• Coordinate cross-functional dependencies between marketing workstreams and other internal teams (compliance, design, digital, content)
• Build and maintain intake and request-volume reporting to identify recurring patterns and inform team process and staffing decisions
• Serve as the primary point of contact for all inbound marketing requests submitted via the firm's marketing intake form
• Review and categorize requests by service type, business unit, and urgency; confirm receipt and set expectations with requestors promptly
• Provide consistent, on-script status updates throughout the lifecycle of each request
• Manage stakeholder expectations professionally when timelines shift or requests require redirection
• Build credibility with advisors and internal teams as a reliable, responsive point of contact for marketing support
• Assess each submission against established scope, SLA, and marketing policy to determine the appropriate course of action
• Gather missing information from requestors where needed before routing or executing
• Escalate requests that require team discussion, are complex, or come from VIPs
• Execute requests that align to the template library. Coordinate with internal team members (design, digital, content, compliance) as needed to execute bespoke requests that fit within SLA
• Maintain accurate status records for all open requests in the firm's project management system (Asana)
• Own intake process, SLA, and colleague experience improvement
• Document recurring scope issues and surface patterns to inform evolution
• Own and manage the firmwide Marketing resources intranet page

• Serve as a core member of the Marketing Leadership team — helping set the strategic agenda, shaping priorities, and bringing structured thinking and a steady hand to the organization's biggest decisions and most ambiguous problems
• Translate the CMO's vision into a clear, coherent strategy for the marketing organization, framing the hardest problems, developing options and recommendations
• Design and run the operating system for the marketing organization ensuring decisions happen on schedule and alignment is built in
• Own the annual and quarterly planning process and OKR discipline, translating the Marketing team’s strategic intent into clear priorities, milestones, and measurable outcomes across teams
• Own marketing budget and headcount planning in partnership with Finance/FP&A
• Champion new ways of working across marketing by harnessing AI to reinvent how a world-class marketing organization operates
• Drive strategic initiatives end to end — defining the plan, standing up the operating model, and program-managing execution from 0 to 1 on the organization's highest-priority bets
• Build and maintain strong cross-functional relationships across Marketing, Sales, Revenue Operations, Strategy team, Product, and Finance

Marketing Strategy and Operations Lead

• Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels.
• Define and monitor core Key Performance Indicators across the demand generation motion, building dashboards and delivering actionable insights to executive leadership.
• Own the operational foundation of Demand Generation. Understand what tools to use and when to use them to drive Marketing Qualified Leads (MQL) volume for the Sales team.
• Drive strong Marketing-Sales alignment by translating frontline sales insights into actionable strategies that accelerate pipeline growth and conversion.
• Partake in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team - sometimes, as a project leader, other times, as a key contributor.
• Develop and execute a customer segmentation strategy based on behavioral, firmographic, and intent data to power effective, multi-channel marketing campaigns.

Senior Marketing Operations Manager

• Own marketing operations end-to-end
• Drive conversion rate optimization across the funnel
• Bring product marketing rigor to our GTM motion
• Build and run customer marketing programs
• Serve as the team's operational backbone
• Use AI to accelerate your output

Marketing Manager – Marketing Ops Manager

• Promote adoption within the university-wide marketing automation platform (Salesforce Marketing Cloud).
• Support the refinement and monitoring of marketing automation KPI's to drive business impact through a performance marketing mindset.
• Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies, capable of adapting to the ever-changing needs of the business.
• Support a best-in-class Marketing Automation QA process to ensure accurate and timely delivery of communications from Salesforce Marketing Cloud.
• Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions.
• Champion international email compliance initiatives, within Marketing Cloud, in support of CAN-SPAM, CASL, and GDPR.
• Collaborate with the cross-functional stakeholders, including the marketing automation teams to adapt and support prospective communications, with an eye towards optimizing the enrollment experience through relevance and personalization.
• Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
• Other responsibilities as assigned

Marketing Automation Manager

• Own end-to-end execution of global and Americas regional demand generation campaigns in HubSpot, ensuring scalable, repeatable program delivery.
• Design and evolve lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and account-based journeys to improve conversion across the funnel.
• Develop advanced segmentation and targeting strategies using behavioral, firmographic, and intent data to enable personalized marketing experiences.
• Partner with Operations and Sales to optimize lead management, scoring models, routing, and SLA adherence to maximize pipeline efficiency.
• Build and maintain robust campaign infrastructure, including workflows, templates, and processes that enable scale and consistency.
• Drive continuous campaign optimization through A/B testing, performance analysis, and insights that improve engagement, conversion, and ROI.
• Ensure data quality, governance, and compliance across HubSpot and Salesforce, maintaining accurate and actionable marketing data.
• Act as a subject matter expert on marketing automation, promoting best practices and enabling global stakeholders through training and guidance.
• Support strategic initiatives such as AI translations, intent data activation, personalization at scale, and agentic operational processes.
• Collaborate cross-functionally with field marketing, digital, events, and partner teams to deliver integrated, multi-channel campaigns aligned to business priorities.

Senior Marketing Automation Specialist

• Define and execute the vision for how AI reshapes marketing execution at ServiceTrade
• Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems
• Establish standards for prompt engineering, evaluation, and continuous learning
• Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows
• Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity
• Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools
• Redesign campaign execution into repeatable, modular systems that can be automated and optimized
• Partner with GTM Engineering to evolve system architecture, integrations, and data flows
• Identify and eliminate manual, fragmented processes — replacing them with intelligent automation
• Build next-generation attribution models that connect activity to pipeline to revenue
• Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize
• Leverage AI to uncover insights and opportunities beyond standard reporting
• Translate complex data into clear, strategic recommendations for leadership
• Own lifecycle strategy and implementation in partnership with GTM Engineering
• Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline
• Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data
• Continuously optimize funnel conversion through structured experimentation and AI-driven insights
• Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement
• Standardize frameworks, templates, and processes across the team
• Ensure every campaign is measurable, optimized, and continuously improving
• Drive adoption of new systems, workflows, and ways of working across marketing
• Partner cross-functionally to align on processes, data, and performance expectations
• Mentor team members and elevate overall marketing operations maturity

Marketing Operations – AI Strategist

• Develop and implement marketing operations strategies that align with CAP’s business goals, optimizing resource allocation and workflow efficiency.
• Oversee the selection, deployment, and integration of marketing technology platforms, ensuring systems support campaign lifecycle management and data-driven decision-making.
• Identify opportunities for process enhancement across marketing operations, establishing best practices and scalable workflows to increase operational effectiveness.
• Manage the end-to-end campaign lifecycle in collaboration with marketing and product teams, driving continuous improvement in execution, tracking, and reporting.
• Lead the development and interpretation of marketing analytics, delivering actionable insights to measure impact, inform strategy, and enhance key performance indicators (KPIs).
• Mentor, develop, and manage a high-performing marketing operations team, fostering a culture of accountability, growth, and collaboration.
• Partner with stakeholders across marketing, sales, product, technology, and compliance to ensure alignment and support for CAP initiatives.
• Design and maintain governance frameworks that support compliance, data integrity, and operational transparency throughout marketing processes.
• Ensure marketing operations adhere to regulatory requirements and industry standards, championing continuous improvement and ethical practices.

• Manage processes and projects that keep the brand marketing operations team running smoothly
• Ensure the day-to-day needs of the North America marketing team are met
• Maintain project timelines, templates, and recaps in an organized fashion
• Manage reporting dashboards and organize documents for reporting requests (monthly, quarterly, seasonally, yearly)
• Source and organize North America-specific seasonal information, requests, and details for inclusion in NA communications
• Organize SharePoint, Asana, deck templates, and other administrative tasks
• Coordinate meetings, scheduling, and follow-up
• Support other needs across the Integrated Marketing Team as necessary

Marketing Operations Associate

• Support end-to-end creative and marketing workflows including intake, request tracking, timeline coordination, and prioritization. Maintain project trackers and documentation to keep work visible, organized, and on schedule.
• Build collaborative working relationships with Creative, Growth Marketing, Retention Marketing, UX/Digital Product, Merch, Sustainability, and Owned Brand teams. Coordinate communication, follow-ups, and alignment on deliverables and timelines so nothing falls through the cracks.
• Support the adoption of AI-powered tools by standardizing inputs and identifying opportunities for automation. Spot friction in how we work and bring practical ideas for making creative and marketing processes smoother and more scalable.
• Assist with asset tracking, delivery timelines, and briefing and feedback cycles to help scale creative output for growth channels.
• Support vendor coordination, purchase orders, contracts, and photoshoot logistics as needed. Assist with budget tracking under direction from the Creative Director.

Creative and Marketing Operations Associate, Temp

• Own the end-to-end project management of the MOPS roadmap across all four strategic themes.
• Establish and maintain a unified delivery plan with clear milestones, dependencies, and ownership.
• Facilitate sprint planning, stand-ups, retrospectives, and cross-team syncs.
• Manage Jira setup, task tracking, and operational alignment across teams.
• Coordinate workstreams across Marketing Analytics, MarTech, and Data Operations.
• Partner with initiative leads on transformational marketing data and technology projects (e.g., CDP, MAP, Data Infrastructure) to ensure timely delivery.
• Identify and escalate blockers, risks, and resource constraints to leadership.
• Develop and maintain dashboards and progress reports for leadership visibility.
• Support quarterly business reviews (QBRs) and roadmap updates.
• Ensure documentation of Level 2 tasks, milestones, and dependencies.

Marketing Operations Lead

• Own and manage the end-to-end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools.
• Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms.
• Execute and optimize database hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring.
• Own and govern the end-to-end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales.
• Build and track each stage of the funnel from MQL through Opportunity Won, establishing benchmarks and identifying bottlenecks.
• Monitor MQL health and velocity, and implement solutions to improve stage progression and conversion rates.

Marketing Operations jobs in New York

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Senior Product Marketing Manager, Audio Technology

Integrated Marketing Operations Specialist

Marketing Operations Specialist

Marketing Technology Manager

Manager, Marketing Operations

Senior Manager, Marketing Operations

Lifecycle Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Manager

Marketing Strategy and Operations Lead

Senior Marketing Operations Manager

Marketing Manager – Marketing Ops Manager

Marketing Automation Manager

Senior Marketing Automation Specialist

Marketing Operations – AI Strategist

Manager, Marketing Operations

Marketing Operations Associate

Creative and Marketing Operations Associate, Temp

Marketing Operations Lead

Marketing Operations Manager