Marketing Operations

• Own the end-to-end project management of the MOPS roadmap across all four strategic themes.
• Establish and maintain a unified delivery plan with clear milestones, dependencies, and ownership.
• Facilitate sprint planning, stand-ups, retrospectives, and cross-team syncs.
• Manage Jira setup, task tracking, and operational alignment across teams.
• Coordinate workstreams across Marketing Analytics, MarTech, and Data Operations.
• Partner with initiative leads on transformational marketing data and technology projects (e.g., CDP, MAP, Data Infrastructure) to ensure timely delivery.
• Identify and escalate blockers, risks, and resource constraints to leadership.
• Develop and maintain dashboards and progress reports for leadership visibility.
• Support quarterly business reviews (QBRs) and roadmap updates.
• Ensure documentation of Level 2 tasks, milestones, and dependencies.

Marketing Operations Lead

• Own and manage the end-to-end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools.
• Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms.
• Execute and optimize database hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring.
• Own and govern the end-to-end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales.
• Build and track each stage of the funnel from MQL through Opportunity Won, establishing benchmarks and identifying bottlenecks.
• Monitor MQL health and velocity, and implement solutions to improve stage progression and conversion rates.

Marketing Operations Manager

• Own and evolve the planning cadence for SPECS Marketing
• Manage the structure and flow of key leadership meetings
• Partner with SPECS Marketing leadership to translate business goals into clear plans
• Lead the operational backbone for SPECS launches and major marketing moments
• Drive cross-functional coordination across Product, Creative, Comms, Media
• Partner with Marketing leadership and Finance to support budget planning
• Define and run the reporting rhythm for SPECS Marketing
• Own and improve the operating model for agencies and external vendors
• Act as a trusted operator and thought partner to SPECS Marketing leadership

Manager, Marketing Operations

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

• Own the Marketing Engine — and Make It Smarter: Be the keeper of our MarTech stack, including HubSpot, and the force that evolves it.
• Run the Operational Rhythm: Own the cadence that keeps marketing moving — lead routing, scoring, lifecycle nurtures, and campaign execution.
• Drive Lifecycle & Funnel Performance: Think beyond the campaign. Own the full prospect-to-customer journey.
• Turn Data Into Direction: Build dashboards and reporting that tell a clear story about marketing's impact on revenue.
• Be a Force Multiplier: Model what AI-augmented marketing looks like in practice.
• Own Events & Key Programs: Run the operational backbone of webinars, conferences, and customer programs.
• Manage Vendors & the Stack: Own MarTech budget, vendor relationships, and renewals.
• Keep It Clean & Compliant: Be the guardian of marketing data integrity.

• Play a crucial role in supporting our project management and marketing operations team
• Assist in the communication, development, and execution of marketing projects across the national team
• Assist in building out, scoping, kicking off, and launching cross functional marketing campaigns
• Manage assigned projects through completion and launch
• Support in the management of project management platform (Wrike), including AI components and reporting
• Document marketing workflows, identify bottlenecks, and assist in automating manual tasks
• Assist in coordination across various teams within MarComm
• Support company-wide strategic initiatives directly impacting company goals

Marketing Operations Intern

• Build and execute outbound sales campaigns designed to generate meetings for the sales team across sequenced email outreach and other scalable channels.
• Use Salesforce, Gong, Gemini, Clay, and agentic AI tools to support segmentation, personalization at scale, campaign execution, and workflow efficiency.
• Collaborate with internal stakeholders to translate campaign priorities into clear targeting, messaging, and execution plans.
• Track campaign performance and optimize programs based on engagement, response, meetings booked, and pipeline contribution.
• Develop and maintain core sales materials that support outreach and conversion, including media kits, prospectuses, sales deck templates, one-pagers, and email messaging.
• Partner with sales leadership and internal stakeholders to ensure materials reflect current priorities, target audiences, and go-to-market needs.
• Build and refine target lists for sales campaigns across Arizent’s seven brands, using segmentation by audience, account type, priority category, and other relevant criteria.
• Act as a strategic partner to the Salesforce Administrator by surfacing data gaps and project managing the reduction of technical debt to improve data quality, campaign performance, and organizational visibility.

Manager, Sales Enablement – Marketing Operations

• Lead, coach, and develop a blended, global team of marketing operations and data analysts focused on performance, accountability, and continuous optimization.
• Foster strong cross-functional alignment across Marketing, Sales, Operations, Ent Applications, and Business Intelligence on the governance and execution of shared operational systems and processes to improve efficiency and outcomes.
• Own the marketing technology stack — including Marketo, DemandBase, and LeanData — ensuring data integrity, process efficiency, and workflow alignment across global teams.
• Drive scalable process design and platform governance to enable global lead management, scoring, routing, and funnel optimization.
• Lead adoption, training, and change management initiatives around the tech stack that maximize utilization and measurable ROI from the tech stack.
• Oversee the design and delivery of global marketing performance dashboards, reports, and attribution analysis across campaigns, pipeline, and revenue outcomes.
• Partner with Business Intelligence and Ent Applications to develop unified data models and accurate forecasting frameworks.
• Ensure cohesive data governance, quality standards, and cross-system hygiene.
• Translate data insights into strategic business recommendations, influencing go-to-market strategies and revenue planning.
• Partner with Revenue Operations, Sales, and Data Engineering to align marketing data architecture with company-wide revenue systems.
• Contribute to data governance initiatives that ensure compliance, consistency, and performance across platforms.
• Collaborate closely with Integrated Campaign and Field Marketing teams to operationalize global campaign execution and reporting readiness.
• Help scale processes and develop standards that accelerate lead-to-revenue velocity and improve marketing ROI.
• Champion adoption of AI, automation, and advanced analytics tools to improve operational efficiency and insight generation.
• Drive innovation through continuous evaluation of new technologies, process enhancements, and data-driven experimentation.
• Promote a culture of agility and operational excellence, embedding a mindset of scalable growth and performance measurement.

Senior Manager, Marketing Operations, Analytics

• Own the strategy and execution of marketing infrastructure
• Lead the charge in evolving marketing stack—blending traditional automation with AI
• Own KPI reporting and full funnel conversion metrics
• Architect and own the end-to-end campaign engine
• Design and deploy AI-driven agents to automate workflows
• Spearhead the use of GenAI for personalized customer journeys
• Build infrastructure for tracking pipeline influence
• Design a scalable lead lifecycle management system
• Establish a best-in-class scoring engine for marketing engagement
• Own the end-to-end strategy for lead orchestration
• Implement a robust data governance framework

Senior Marketing Operations Manager

• Execute campaigns at scale (email, segmentation, list management, A/B testing)
• Build and optimize full-funnel reporting
• Improve lead routing and lifecycle performance using tools like LeanData
• Identify funnel leaks and implement fixes to improve conversion and speed
• Develop and refine scoring models, segmentation, and targeting
• Support attribution and pipeline influence reporting
• Partner with Sales and Marketing to improve handoffs and SLA adherence
• Implement process and system improvements across Salesforce and Marketo
• Deliver clear, actionable reporting and insights to leadership

Senior Marketing Operations Manager, Contract

• Maintain, optimize, and scale our core Marketo instance
• Own the creation and maintenance of documentation
• Help build the foundation for AI orchestration
• Troubleshoot and resolve issues related to marketing automation and lead management
• Identify opportunities for automation and efficiency gains in marketing operations

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