Senior Marketing Automation Specialist

Darktrace

Senior Marketing Automation Specialist at Darktrace responsible for demand generation campaigns execution. Overseeing HubSpot marketing programs and ensuring pipeline efficiency with cross-functional collaboration.

Posted 6/17/2026full-timeMiami • Florida, New York • 🇺🇸 United StatesSenior💰 $90,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end execution of global and Americas regional demand generation campaigns in HubSpot, ensuring scalable, repeatable program delivery.
Design and evolve lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and account-based journeys to improve conversion across the funnel.
Develop advanced segmentation and targeting strategies using behavioral, firmographic, and intent data to enable personalized marketing experiences.
Partner with Operations and Sales to optimize lead management, scoring models, routing, and SLA adherence to maximize pipeline efficiency.
Build and maintain robust campaign infrastructure, including workflows, templates, and processes that enable scale and consistency.
Drive continuous campaign optimization through A/B testing, performance analysis, and insights that improve engagement, conversion, and ROI.
Ensure data quality, governance, and compliance across HubSpot and Salesforce, maintaining accurate and actionable marketing data.
Act as a subject matter expert on marketing automation, promoting best practices and enabling global stakeholders through training and guidance.
Support strategic initiatives such as AI translations, intent data activation, personalization at scale, and agentic operational processes.
Collaborate cross-functionally with field marketing, digital, events, and partner teams to deliver integrated, multi-channel campaigns aligned to business priorities.

Requirements

What you’ll need

Strong hands-on experience with HubSpot in a B2B demand generation environment.
Proven ability to build and scale lifecycle marketing programs and improve funnel performance.
Experience working with CRM systems (Salesforce) and understanding of lead lifecycle, attribution, and pipeline reporting.
Strong analytical mindset with experience using data to inform decisions and optimize performance.
Excellent project management skills with the ability to manage multiple initiatives in a fast-paced environment.
Strong collaboration and communication skills, with experience working across global, cross-functional teams.
Familiarity with AI tools, intent data, personalization strategies, and modern marketing automation best practices is highly desirable.

Benefits

Comp & perks

100% medical, dental and vision insurance, plus dependents
Paid parental leave
Pet insurance
Discount Life insurance
Commuter benefits
401(k)
Employee Assistance Program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationlifecycle marketingsegmentation strategiesA/B testingdata analysislead managementcampaign optimizationmarketing automationpersonalization strategiespipeline reporting

Soft Skills

project managementcollaborationcommunicationanalytical mindsetcross-functional teamwork