Marketing Operations Manager

Clearwater Analytics

Marketing Operations Manager handling marketing technology and data analytics for better performance and insights at Clearwater. Collaborating with Sales and Marketing teams to improve conversion rates and pipeline contribution.

Posted 6/12/2026full-timeNew York City • New York • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Own and manage the end-to-end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools.
Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms.
Execute and optimize database hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring.
Own and govern the end-to-end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales.
Build and track each stage of the funnel from MQL through Opportunity Won, establishing benchmarks and identifying bottlenecks.
Monitor MQL health and velocity, and implement solutions to improve stage progression and conversion rates.

Requirements

What you’ll need

7+ years of hands-on experience in Marketing Operations within a B2B SaaS or high-growth technology environment.
7+ years working directly with marketing automation platforms (Marketo or equivalent), CRM systems (Salesforce), and marketing analytics tools.
Proven track record managing inbound lead funnel operations, including scoring, routing, and MQL-to-pipeline workflows.
Strong analytical and data storytelling skills — ability to translate complex data into clear, executive-ready insights.
Project management proficiency with the ability to manage multiple large-scale, cross-functional initiatives simultaneously.
Curiosity about AI tools and emerging martech; willingness to experiment and integrate new capabilities into workflows.
Comfortable with ambiguity, fast-moving environments, and building processes from scratch.

Benefits

Comp & perks

Health insurance
Retirement plans
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing OperationsMarketing AutomationLead ScoringLead RoutingData HygieneDatabase ManagementCampaign ExecutionAnalyticsAttributionCompliance Monitoring

Soft Skills

Analytical SkillsData StorytellingProject ManagementCross-functional CollaborationCuriosityAdaptabilityProcess BuildingProblem SolvingCommunicationTime Management