Marketing

• Own the relationship with the external advertising agency
• Monitor campaign performance using Google Analytics, Looker Studio and other reporting tools
• Analyze website traffic, conversion performance, and marketing KPIs to generate actionable insights alongside the agency
• Develop regular performance reports and recommend optimizations based on data
• Plan, execute, and optimize integrated marketing campaigns that support enrollment goals across multiple product lines
• Manage campaign timelines, budgets, deliverables, and reporting
• Partner with internal stakeholders to align marketing efforts with organizational priorities
• Identify opportunities to improve campaign performance and customer acquisition
• Support development of compelling marketing content across email, web, blog, social media, and paid campaigns
• Ensure messaging is aligned with the NOLS brand voice and strategic objectives
• Collaborate with internal subject matter experts to bring authentic stories to life
• Manage website content updates and collaborate on improvements to user experience and conversion performance
• Ensure website content remains accurate, current, and optimized for prospective students
• Conduct market and competitive research to identify trends, audience needs, and enrollment opportunities
• Translate customer insights into marketing recommendations and campaign improvements
• Partner with Expeditions, Custom Education, Wilderness Medicine, Alumni Trips and Advancement to support organizational initiatives
• Coordinate marketing support for events, launches, and organizational priorities
• Represent the marketing team in cross-functional planning and project discussions

Marketing Manager

• Support the development of campaign launch plans, timelines, checklists, and project trackers.
• Track milestones, deliverables, dependencies, risks, and ownership across multiple workstreams.
• Maintain status reports, meeting agendas, notes, recap documents, and other project documentation.
• Coordinate the intake, briefing, routing, review, approval, and delivery of marketing assets.
• Support creative QA and confirm that assets meet applicable brand, technical, and channel requirements.
• Coordinate localization workflows, review cycles, and final asset distribution.
• Partner with asset-management stakeholders to maintain accurate and organized digital files.
• Facilitate communication among internal teams, external agencies, and other project partners.
• Track stakeholder feedback and ensure revisions and approvals are completed on schedule.
• Prepare creative briefs, presentations, asset lists, bills of materials, and campaign recaps.
• Support statements of work, purchase orders, invoicing, and other operational documentation.
• Track campaign-level performance inputs and maintain logs of marketing requests.
• Document post-launch findings and lessons learned to support continuous process improvement.
• Identify potential risks or blockers early and communicate them to the appropriate stakeholders.
• Provide additional coordination and administrative support when needed to keep launches moving.

Marketing Launch Coordinator

• Build a distinct government narrative aligned with the OpenAI brand, centered on mission outcomes, public servants, security, and responsible deployment.
• Create a repeatable process to source, prioritize, approve, and refresh customer stories, public use cases, metrics, and quotes for web, video, social, sales, events, and internal storytelling.
• Build marketing plans for government-relevant product releases, security and compliance milestones, partnerships, projects, and other key moments.
• Define how and when OpenAI shows up at conferences, summits, think tanks, and public events relevant to government audiences.
• Turn OpenAI for Government’s priority audience segments into campaigns for relevant agencies and mission sets, developing reusable content such as white papers, executive and solution briefs, use-case playbooks, videos, and decks.
• Develop and execute joint campaigns with strategic partners, align go-to-market plans, amplify shared announcements, and strengthen OpenAI for Government’s position in priority markets.
• Partner with Government Solutions Engineering to maintain demos that bring priority mission workflows and product capabilities to life.
• Generate qualified interest and pipeline while advancing thought leadership and community engagement.

Integrated Marketing Manager – Government

• Coordinate logistics for public sector events, conferences, roundtables, executive dinners, and hosted programs—including venue, catering, materials, and on-site setup.
• Schedule and manage meetings between the Public Sector sales team and prospects, customers, and partners tied to events and standalone outreach programs.
• Build and maintain calendars, scheduling trackers, and logistics timelines to keep the Public Sector team organized and on schedule.
• Track meeting status, attendee confirmations, and follow-up actions before, during, and after events.
• Coordinate directly with Public Sector sellers, MDRs, and account executives to align on meeting priorities, schedules, and logistics needs.
• Help ensure clean handoffs after events—capturing meeting outcomes, next steps, and follow-up assignments in Salesforce or equivalent tools.
• Support pre-event and post-event outreach coordination in partnership with the Public Sector and MDR teams.
• Assist with post-event reporting, including attendance, meetings held, follow-up completion, and basic pipeline contribution data.
• Contribute to ongoing field marketing initiatives as business needs evolve.
• Develop and deliver a comprehensive executive-level presentation summarizing your project findings, strategic recommendations, and key learnings at the close of the internship.

Field Marketing Intern – Public Sector

• Own activation, onboarding, and retention strategy across our Pickup and Mail-In products — partnering with Acquisition on onboarding tailored to how members find us, and with our content team on referral messaging and strategy
• Own lifecycle execution end-to-end — email, SMS, journey building, and QA — while actively identifying where automation and AI can reduce operational overhead
• Partner with our creative and content team to create clear, inspiring, educational moments for everyone who interacts with the Ridwell brand — across email, SMS, direct mail, and beyond
• Drive steady progress toward a fully connected lifecycle system, so every member interaction feels timely, intentional, and genuinely useful
• Partner cross-functionally with Acquisition, Sales, Product, Brand, and Creative to keep the member experience coherent from first touch through long-term retention

Lifecycle Marketing Manager

• End-to-End Event Operations: Lead the daily logistical planning, vendor management, and execution for a diverse calendar of field marketing events, trade shows, and conferences globally.
• Logistics & Coordination: Manage booth assets, shipping schedules, collateral inventory, vendor contracts, and travel coordination to ensure all field footprint materials arrive on time and within budget.
• On-Site Support: Travel to select global events to oversee setup, manage live event flow, support booth staff, and act as the primary point of contact for external vendors and venue personnel.
• Cross-Functional Collaboration: Partner closely with internal Sales, Sales Engineering, and corporate Marketing teams to align event programming with localized pipeline goals and brand messaging.
• Post-Event Analysis: Track, analyze, and report on key event metrics (e.g., lead capture, attendee engagement, and budget vs. actual spend) to measure ROI and continuously improve future event strategy.
• Budget Management: Monitor regional and global event expenses, ensuring precise documentation and allocation of marketing spend.

Field Marketing Coordinator

• Own demand generation strategy and execution
• Build and manage lifecycle marketing programs
• Develop lead generation initiatives across inbound and outbound channels
• Partner with sales to define ICP and optimize lead scoring
• Develop sales enablement materials
• Own messaging and positioning for products and services
• Monitor market conversations to inform strategy
• Collaborate with leadership for thought leadership content

Senior Marketing Manager

• Independently implements and manages a broader set of defined market programs/initiatives
• Leverages a strong comprehension of marketing strategies
• Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution
• Develops and executes complex marketing programs/initiatives and activities that may include advertising, sales content and internal communications
• Proactively collects and synthesizes data in order to identify trends
• Readily identifies the strategic and tactical implications
• Ensures all operating activities are delivered within the established budget framework
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners
• Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives

Associate Marketing Lead – Wealth Management

• Develop and execute regional marketing plans tailored to the MSP ecosystem in close collaboration with sales, product marketing, business development, and community teams
• Align programs to quarterly goals and key personas across technical and business decision-makers
• Design and run integrated campaigns across multiple channels including account-based marketing, field events, direct mail, webinars, email nurtures, and community activations, with a strong focus on demand generation and strategic value positioning
• Own the full lifecycle of regional programs from planning to execution and performance reporting
• Manage logistics, vendor relationships, budgets, and lead flow coordination with the SDR team via Salesloft
• Lead field initiatives such as roadshows, peer group activations, third-party sponsorships, and executive-level experiences
• Execute high-quality events with 100+ attendees and ensure seamless delivery across complex programs
• Drive co-marketing efforts with top MSP partners by building joint plans, leading quarterly reviews, and delivering co-branded campaigns that highlight shared value and measurable ROI
• Stay current on MSP market trends, buyer behaviors, and the competitive landscape
• Share insights and optimizations with key stakeholders to drive continuous improvement

Regional Marketing Manager

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
• Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
• Validate timelines, dependencies, and readiness across all contributing functions
• Serve as the primary liaison between campaign owners and Marketing Performance functions
• Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
• Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
• Ensure all components required for campaign execution are aligned
• Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
• Identify risks, gaps, or misalignment early and coordinate resolution across teams
• Oversee campaign activation progress across teams
• Provide visibility into campaign status, risks, and key milestones to stakeholders
• Support issue resolution and escalation management for campaign-related challenges
• Develop and maintain standardized campaign activation processes, frameworks, and playbooks
• Drive consistency in campaign intake, planning, and execution across regions and teams
• Enable scalable execution through reusable templates, workflows, and best practices
• Coordinate with Insights & Reporting teams to monitor campaign performance
• Ensure campaign performance data is captured accurately and aligned to measurement frameworks
• Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Marketing Activation Manager

• Own Health Evolution's brand voice and marketing engine
• Develop and own Health Evolution's integrated marketing strategy
• Build a measurement and analytics framework
• Lead the positioning, messaging, and go-to-market planning
• Oversee content, paid, and organic programs that build reach
• Champion the practical use of AI across the marketing function
• Recruit, develop, and lead a high-performing marketing and communications team

VP, Marketing

• Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
• Lead product marketing as a core competency: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement that actually changes how a sales team sells. We use the Challenger methodology, and need someone familiar with how to sell, market, engage and communicate within that framework.
• Build and execute a revenue marketing strategy where every investment connects to pipeline, revenue, and retention outcomes, not traffic, impressions, or MQL volume.
• Drive the RFP function in partnership with Sales. This is a meaningful part of how we win new business in the public sector, and it needs to be treated as a strategic capability, not a reactive one.
• Own the entire demand gen engine, which is not only our digital channels but also includes events as one of our most important marketing channels.
• Oversee brand strategy and compliance across all external touchpoints, including earned media, events, digital, and content; serve as the steward of HopSkipDrive's voice and positioning.
• Partner tightly with Sales and Customer Success on ICP, pipeline targets, lead quality standards, and expansion signals; hold Marketing accountable to the same revenue goals Sales is held to.
• Build a lifecycle and growth marketing engine that reduces churn, drives expansion, and improves net revenue retention.
• Oversee the marketing tech stack, attribution, lead scoring, and the data infrastructure that makes revenue marketing possible.
• Drive the AI transformation of the marketing team’s capabilities, incorporating AI into every facet of the operating model. The expectation isn't that we grow our way to output; it's that we build AI into how the team works so we can scale impact without scaling headcount proportionally.
• Own the marketing budget and be rigorous about ROI, CAC, ROAS, and marketing-sourced revenue as the metrics that matter.

Vice President, Marketing

• Assess Teague's current marketing, content, and business development efforts.
• Develop a repeatable marketing operating framework that connects service offerings, strategic themes, proof points, buyer needs, business development priorities, and marketing activities.
• Build an annual marketing planning framework that aligns marketing investments with business objectives.
• Create practical decision-making frameworks that help prioritize marketing initiatives and investments.
• Identify content opportunities and gaps across Teague's service offerings and strategic growth priorities.
• Develop a content architecture that connects thought leadership, case studies, proof points, and business development needs.
• Transform existing project work and expertise into reusable marketing assets.
• Create executive briefings, insight articles, account-focused materials, and other strategic marketing content.
• Design practical approaches for distributing marketing assets throughout long-cycle, relationship-driven business development efforts.
• Develop playbooks for executive engagement, event follow-up, strategic account support, and thought leadership distribution.
• Pilot account engagement approaches with the Business Development team and refine recommendations based on results.
• Facilitate workshops and interviews with leadership, subject matter experts, and Business Development.
• Develop templates, governance, and documentation that support ongoing execution.
• Train the internal marketing team on the operating framework and supporting tools.
• Present recommendations and progress to executive leadership throughout the engagement.

Strategic Marketing Lead

• Partner with the VP of Strategy and MarComms to plan, develop, and execute integrated marketing campaigns that drive awareness and demand for BRINC products
• Own campaign execution end-to-end — from creative briefs and asset development to deployment, tracking, and optimization
• Develop customer-win materials: case studies, win announcements, testimonials, and proof-point content that showcase BRINC's impact in the field
• Support product launches with go-to-market coordination, messaging development, and marketing collateral
• Create and manage marketing assets across channels including web, email, events, paid, and social
• Collaborate with sales, product, and customer success teams to ensure marketing is tightly aligned with pipeline priorities and product direction
• Track and report on campaign performance; use data to identify what's working and iterate accordingly
• Manage external agency and vendor relationships as needed
• Help build out BRINC's marketing function over time — including processes, tooling, and playbooks

• Developing and delivering integrated marketing campaigns that support organisational objectives
• Working with internal stakeholders to understand priorities and translate them into effective marketing plans
• Developing campaign briefs and overseeing the creation of marketing assets
• Identifying and engaging target audiences through effective channel planning
• Monitoring and optimising campaign performance to maximise impact and return on investment
• Building strong relationships across the organisation and acting as a trusted marketing advisor
• Keeping up to date with marketing trends and best practice to improve campaign effectiveness

• Serve as the primary marketing contact for assigned business units, building strong partnerships and providing strategic marketing support.
• Collaborate with internal stakeholders to understand business goals, sales priorities, and member needs, translating them into effective marketing initiatives.
• Develop marketing plans and project briefs that support campaign execution and business objectives.
• Coordinate and execute multi-channel marketing campaigns across digital, social, print, email, and other marketing platforms.
• Manage project timelines, deliverables, logistics, and stakeholder communications to ensure successful campaign execution.
• Support campaign performance tracking, reporting, and analysis, providing insights and recommendations for future improvements.
• Conduct market, industry, and competitor research to identify trends, opportunities, and best practices.
• Coordinate with internal teams and external vendors to ensure projects are delivered on time, within scope, and aligned with brand standards.
• Assist with budget tracking and expense management for assigned marketing initiatives.
• Maintain consistency in brand messaging and visual identity across all marketing materials.

Marketing Specialist

• Leads strategic marketing through gathering insights from interdepartmental stakeholders in sales, marketing and market access. Applies this knowledge to influence and prioritize initiatives.
• Educates regions directly on strategic marketing (access/coverage, PBM fulfillment, etc.)
• Leverages data to support the pull-through strategic priorities (Rx, portfolio, Acuity, etc.)
• Conducts monthly advisory sessions both with key field champions, providing feedback to NBM
• Leads the development of strategic marketing materials, focused on elevating the segmentation of critical targets; provides resources that support the field deployment and pull-through of priority accounts.
• Optimizes the utilization of the MyVisco program through supporting weekly meetings with their leadership, providing monthly dashboards to the regions highlighting performance, seeking ways to support individual account maximization and addressing largest barriers to success.
• Educates HCPs on product coverage, prior authorizations and appeals, reimbursement processes, claims submissions, procedures, and coding requirements of payer organizations (local payers, government payers, etc.) for core and launch products.
• Collaborates with field support team members, including sales representatives and key account managers, and serves as the reimbursement expert for each local team.
• Completes 2-3 quarterly field rides to acquire real-time knowledge and help enhance team pull through, account support, and market insight generation to be shared with leadership and integrated into other regions. This includes follow-up notes to both the representative and leadership.
• Leads the development and delivery of education during the monthly marketing insights calls that will be provided to the field sales organization on access, scripting, and other business acumen training.
• Additional responsibilities include - Supports product development: provides functional input to portfolio development and strategies, ensuring market access needs are addressed.
• Serves as liaison between the NBM, Strategic Alliance Manager and the FSO on the business development requirements needed for new product expansion capabilities with the focus on increasing business acumen with reimbursement and coding of the products.
• Maintains and grows knowledge of national, regional, local, and account market dynamics including coverage and coding requirements
• Understands and adapts to the changing healthcare ecosystem to tailor resourcing and messaging for HCPs and HCP staff.

Field Reimbursement and Strategic Marketing Manager – West Coast, Central regions

• Leads strategic marketing through gathering insights from interdepartmental stakeholders in sales, marketing and market access. Applies this knowledge to influence and prioritize initiatives.
• Educates regions directly on strategic marketing (access/coverage, PBM fulfillment, etc.)
• Leverages data to support the pull-through strategic priorities (Rx, portfolio, Acuity, etc.)
• Conducts monthly advisory sessions both with key field champions, providing feedback to NBM
• Leads the development of strategic marketing materials, focused on elevating the segmentation of critical targets; provides resources that support the field deployment and pull-through of priority accounts.
• Optimizes the utilization of the MyVisco program through supporting weekly meetings with their leadership, providing monthly dashboards to the regions highlighting performance, seeking ways to support individual account maximization and addressing largest barriers to success.
• Educates HCPs on product coverage, prior authorizations and appeals, reimbursement processes, claims submissions, procedures, and coding requirements of payer organizations (local payers, government payers, etc.) for core and launch products.
• Collaborates with field support team members, including sales representatives and key account managers, and serves as the reimbursement expert for each local team.
• Completes 2-3 quarterly field rides to acquire real-time knowledge and help enhance team pull through, account support, and market insight generation to be shared with leadership and integrated into other regions. This includes follow-up notes to both the representative and leadership.
• Leads the development and delivery of education during the monthly marketing insights calls that will be provided to the field sales organization on access, scripting, and other business acumen training.

Field Reimbursement and Strategic Marketing Manager

• Leading Marketing Strategy: Developing and refining the overall marketing strategy, aligning it with PDQ's goals and vision, and overseeing its successful implementation across various marketing channels.
• Analyzing Data, Metrics, & Opportunities: Accountable for tracking and optimizing core SaaS metrics like CAC payback, conversion rates, and marketing-driven ARR.
• Collaborating with Cross-functional Teams: Working closely with product management, sales, and other departments to ensure seamless alignment of marketing efforts with product launches, sales strategies, and company-wide initiatives.
• Managing Marketing Teams: Providing mentorship, guidance, and support to marketing teams, fostering a collaborative, engaging, and inclusive environment.
• Nurturing Product-Led Growth (PLG): Continuous ownership of our self-serve engine—leveraging PLG methodologies to maximize user acquisition, activation, and retention, while keeping customer acquisition cost (CAC) highly efficient.
• Driving Mid-Market Expansion & AI Storytelling: Crafting and executing the marketing strategy to accelerate PDQ into the mid-market space. You will define the positioning, messaging, and funnel mechanics required to attract larger organizations, while compellingly articulating the value of PDQ's evolving product story, specifically our integration of advanced AI capabilities.

• Drive beneficiary engagement for MyALEXHealth.
• Own social media strategy and manage influencer relationships.
• Build partnerships for credibility and visibility.
• Own and optimize the website.
• Conduct competitive research.
• Create marketing content such as emails and case studies.
• Manage leads and customers using Hubspot.
• Monitor performance and report insights.
• Ensure compliance with Medicare marketing rules.

Marketing jobs in Washington

See all jobs on JobTailor

Marketing Manager

Marketing Launch Coordinator

Integrated Marketing Manager – Government

Field Marketing Intern – Public Sector

Lifecycle Marketing Manager

Field Marketing Coordinator

Senior Marketing Manager

Associate Marketing Lead – Wealth Management

Regional Marketing Manager

Marketing Activation Manager

VP, Marketing

Vice President, Marketing

Strategic Marketing Lead

Marketing Manager

Marketing Manager

Marketing Specialist

Field Reimbursement and Strategic Marketing Manager – West Coast, Central regions

Field Reimbursement and Strategic Marketing Manager

Vice President, Marketing

Senior Marketing Manager