Marketing

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Develop integrated marketing strategies that align with commercial and brand priorities to drive business transformation
• Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans
• Collaborate with leadership across commercial and brand functions to align campaign plans and coordinate resources for timely execution
• Partner with creative teams and agencies to develop communications and collateral that meet campaign objectives
• Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance

Senior Integrated Marketing Manager – Campaign Strategy

• Develop and execute quarterly and hyper-local marketing initiatives to achieve acquisition and penetration targets through cross-functional collaboration with Sales, Finance, and Operations, including deployment and post-launch evaluation
• Leverage quantitative performance data and qualitative field insights to identify acquisition trends, performance gaps, and revenue opportunities, translating findings into actionable marketing plans and promotional strategies
• Identify market-level opportunities and risks across penetration, channel mix, competitive dynamics, and build readiness, providing strategic recommendations to capture new customers and strengthen competitive positioning
• Own end-to-end market performance by monitoring results and adjusting plans in response to competitive dynamics, including designing and evaluating structured test-and-learn pilots and localized execution strategies using defined KPIs (conversion, cost per acquisition, churn risk, ROI)
• Develop executive-ready presentations that synthesize complex datasets into clear, compelling narratives, enabling data-driven decisions for senior leadership and field sales teams
• Also responsible for other duties/projects as assigned by business management as needed.

Fiber Commercial Marketing Manager

• Leads the creative development of compelling presentation materials and visual assets to support B2B acquisition initiatives, executive sales cycles, and brand alignment
• Specializes in crafting executive-level pitch decks, QBR templates, and custom 1:1 presentation material that mobilize sales teams and move audiences to action
• Translates complex B2B technical products, to appeal to target personas and segments through visual storytelling
• Success is measured by the quality and persuasiveness of presentation materials, timely delivery, and direct contribution to win rates and campaign performance
• Enhances the effectiveness of B2B sales presentations and supports overall marketing objectives through visual storytelling
• Collaborate with product marketing, solutions messaging, team and other internal stakeholders to develop custom pitch strategies; provide feedback on project briefs to ensure successful presentation development and delivery
• Manage project progress and present creative concepts to senior leadership; design occasional flyers and other marketing collateral as needed
• Support internal preparation, oral coaching, and debrief reviews; align creative direction with project and sales objectives before senior stakeholder approval
• Also responsible for other duties/projects as assigned by business management as needed

Integrated Marketing Manager – Presentations

• You will direct pharmacovigilance and drug safety activities, ensuring quality, efficiency, and alignment with business objectives
• Key responsibilities include: Expand and enhance current services with a focus on innovation and introducing fresh perspectives
• Build strong client relationships to drive customer satisfaction, while maintaining high quality standards across all departmental activities through effective training, oversight, and resolution of quality issues
• Drive efficiency and productivity to maximize revenue and optimize costs, while supporting new business development and ensuring the profitability of ongoing work through effective management of change orders
• Developing and implementing comprehensive pharmacovigilance strategies that align with ICON Plc's goals and regulatory requirements
• Leading and managing pharmacovigilance teams to ensure effective safety monitoring, reporting, and compliance
• Ensuring adherence to regulatory requirements, industry standards, and best practices in pharmacovigilance
• Collaborating with cross-functional teams to support safety assessments and risk management activities
• Staying current with industry trends, regulatory changes, and emerging practices to continually improve pharmacovigilance processes and strategies
• Providing strategic leadership and guidance to enhance the overall safety profile of our products and support business objectives
• Partnering with Business Development and the rest of the ICON organization, as required, to ensure continued growth of the service area
• Partnering with clients, directly or through the management team, to understand their needs and devise and implement solutions that respond to those needs, anticipating those needs where possible
• Serving as project director for assigned projects and programs, as applicable
• Leading and present at meetings and conferences as required
• Planning and managing resources proactively and in alignment with internal guidelines and contractual obligation to maximize client’s satisfaction within the project allocated budget

Senior Director, Pharmacovigilance – Post-Marketing

• Oversees execution of marketing agency practice strategies leveraging set policies, standards, and direction across the assigned business area.
• Project manages content creation work with external agency partners and manages partner relationship on operational topics Develops and manages project management processes and artefacts
• Drives and ensures collaboration with the cross functional teams including worldwide marketing teams, regional marketing partners and procurement
• Oversees definition, writing, and testing of briefs and scope documents and ensures consistent execution across the mix.
• Enables the discussion on vetting and updating agency rosters and assessing new vendors, in collaboration with procurement.
• Contributes innovative ideas and leads large cross-functional teams, exercising independent judgment to solve unique and complex problems impacting the business.
• Acts as a functional manager within area of expertise, developing strategy and setting functional policy and direction.
• Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans.

Worldwide Marketing Professional

• Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs
• Manage implementation of marketing technology roadmaps and ongoing platform support, including feature/function enrichment to meet current and future needs of marketing business users
• Serve as primary point of contact and owner for day-to-day vendor relationships, in partnership with many cross-functional areas
• Oversee the development and implementation of marketing operational strategies and plans
• Support budgeting, forecasting, and resource allocation processes for the marketing department
• Develop training and change management programs and services for marketing and experience team members

Marketing Technologist

• You’ll lead the development of end-to-end member journeys, mapping key lifecycle stages and defining the moments that matter to drive engagement, retention, and growth.
• You’ll build and operationalize segmentation strategies, translating enterprise segments into actionable marketing approaches that better serve diverse member needs.
• You’ll own key marketing models (e.g., next best offer, attrition) from a strategic lens— identifying gaps, refining existing models, and shaping future capabilities.
• Guide an integrated channel strategy across digital and traditional platforms, with a focus on expanding into under-utilized channels to broaden reach, increase engagement, and drive measurable impact.
• You’ll translate data into actionable insights, partnering with analytics teams to inform strategies, evaluate performance, and improve marketing effectiveness.
• You’ll lead forecasting efforts and ROI analysis, helping the organization make informed, high-impact marketing investments.
• You’ll collaborate closely with product, analytics, finance, and MarTech teams to align strategies, define requirements, and ensure seamless execution.
• You’ll oversee marketing plans to ensure alignment with business objectives, while guiding teams to execute against a cohesive lifecycle strategy.
• You’ll own performance storytelling—consolidating insights, leading business reviews, and delivering clear, strategic recommendations to leadership.
• You’ll manage marketing budgets, ensuring accurate tracking, efficient allocation, and alignment with strategic priorities.
• You’ll mentor team members and act as a strategic thought partner, fostering innovation, accountability, and continuous improvement.

Senior Marketing Manager – Lifecycle Strategy

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• Dial leads from assigned lead campaigns and transfer calls to Sales Executives, Telemarketing Agents and/or Customer Service in an attempt to sell Timeshare, Marketing Package or solve any issues with memberships.
• Call leads and warm transfer calls to Sales Executives to generate additional volume and/ or package sales.
• Take inbound calls from campaigns and determine where lead should be directed.
• Maintain an upbeat, positive demeanor especially when interacting with Hilton guests, coworkers, supervisors, and managers.
• Maintain individual sales and marketing goals for performance.
• Ensures guest meets minimum eligibility requirements to tour sales center.
• Distribute only HGV authorized information and ensures that information is accurate.

Marketing Agent

• Advance and steward Pager Health’s visual brand identity across marketing and sales channels, ensuring consistency and alignment with our evolving market position.
• Create high-impact visual narratives for digital marketing, executive presentations, sales enablement materials, social media, thought leadership, video/motion, and web.
• Partner with Marketing and Sales to refine messaging and architect persuasive presentation stories for buyers and RFP responses.
• Translate complex and data-heavy healthcare and AI concepts into clear, compelling visuals, including charts, diagrams, frameworks, and infographics.
• Develop scalable templates, visual systems, and storytelling frameworks that improve speed, quality, and consistency across teams.
• Own management of the design and media library, maintaining quality control and version integrity.
• Support Growth and executive leadership with polished, data-driven presentations for internal strategy and external stakeholder engagement.
• Provide graphic design support for member engagement, including client-branded assets across email, digital assets, and direct mail
• Introduce modern design approaches and leverage emerging tools, including AI-enabled software, to increase efficiency and creative impact.

Brand and Creative Marketing Designer

• Assist with coordinating off-site sponsorship events, including trade show booth setup, collateral, promotional items and other logistics as needed.
• Support the coordination of in-person and virtual client, prospect and referral source events, including development and distribution of invitations, managing RSVPs and event logistics, and assistance with speaker presentations.
• Ensure all event attendees and activities are entered into Salesforce and flagged for relevant nurture campaigns and follow-up coordination to drive lead conversion
• Work closely with executive sponsors on event logistics, run-of show, targeting
• Coordinate post-event feedback collection and metrics reporting
• Coordinate sponsorship agreements, manage fulfillment of sponsor benefit deliverables, and process related invoices in collaboration with Accounts Payable
• Support regional proposal requests, including review, interpretation, and response development for Request for Proposals (RFPs).
• Collaborate with the broader proposal team, offshore team, and business partners to develop polished final deliverables; experience supporting Not-for-Profit and/or Government RFPs is a plus; maintain team bios and industry experience as needed
• Attend industry group meetings and assist regional marketing lead, as needed
• Assist with internal meeting planning, materials, content tracking, and event coordination
• Support campaign and event planning specific to the assigned industry
• Manage project intake tracking, Smartsheet and assist with project coordination with the CoE
• Ongoing maintenance and updates to professional bios and headshots repository to keep current
• Help maintain Teams channel, shared resources, and content and file management
• Organize internal documents
• Maintain marketing collateral libraries and update as needed
• Understand and maintain fluency in key platforms such as Salesforce, Pardot, Smartsheet, Project Management Platforms. Includes proactively seeking training to continue to stay current

Marketing Specialist

• Develop a deep understanding of the business
• Think and act like a regional CMO
• Proactively identify gaps, trends, headwinds/tailwinds that impact the region
• Support the Sr. Manager, Field Marketing & Sales Director of the region to translate sales objectives into territory- and account-specific marketing engagement plans
• Define account-based goals and objectives
• Identify appropriate accounts for 1:1 marketing execution in collaboration with sales
• Provide data and insights on target accounts and market
• Execute territory specific marketing programs
• Show sales reps how to execute program elements on their own
• Be accountable for demand generation goals (MQLs/SQLs, Appts, Opps)
• Monitor and measure the impact of account-based plans in this territory
• Generate productive partnerships with Sales Director and inter-departmental partners across org

Senior Regional Enterprise Field Marketing Manager

• Lead discrete, high-impact initiatives that blend strategy and analytics across the team's portfolio
• Serve as the dedicated strategic partner for Zillow Elevate, providing always-on strategic support to deliver and refine the growth strategy
• Conduct hands-on qualitative and quantitative analyses to inform and validate opportunities, including growth modeling and external research
• Build effective working relationships with key leaders in Zillow Elevate and Marketing to shape recommendations with appropriate context, drive successful adoption, and deliver impact
• Synthesize recommendations into clear, concise, and compelling narratives for senior leadership to drive decision-making

Principal Marketing Strategy Manager

• Lead and execute regional marketing plans
• Work with the Agency of Record (AOR) and home office to develop and to execute regional marketing plans including asset deployment, media execution (geo-targeting), and congress planning.
• Identify, monitor, and report key performance metrics for the region
• Align with cross functional matrix team on local account planning (Associate Director, Strategic Accounts, Hematology Therapeutic Specialists)
• Identify local and regional HCPs to participate in key commercial projects including webcasts, videos, promotional materials, and training opportunities
• Identify and develop regional and local thought leaders
• Identifies, develops, and engages with local and regional KOLs across, Hematology/Oncology and especially within the lymphoma expert community in the region.
• Works with Agency of Record and brand team to map regional TL influence and support regional account plan development and execution
• Develop and execute regional advisory boards and third-party program plans
• Identify and develop local and regional HCPs to participate in the ADC Therapeutics Speaker Bureau for ZYNLONTA and disease state programs
• Conference attendance and Executive Engagements
• Attend key regional and national conferences to meet with TLs and other key customers and gather competitive insights
• Work with field leadership to coordinate and align on appropriate company presence onsite
• Arrange meetings with TLs and company leadership
• Work with Digital marketing on geotargeting and advertising opportunities.
• Insight gathering for HQ and field leadership
• Collaborates and communicates with headquarters, the region’s field commercial and medical teams, and Clinical Development to maintain KOL coordination and manage appropriate distinction of roles and boundaries among the expertise areas.
• Monitors Lymphoma Treater landscape to understand community beliefs about ZYNLONTA and relevant external (competitor) events and data
• Coordinate and execute local Patient Advocacy events
• Work with Patient marketing, corporate communications, and sales to effectively support advocacy meetings and events especially where appropriate TL engagement is possible
• Agency Management
• Work with Regional Marketing Lead to manage agency partnerships and ensure appropriate budget allocation
• Other duties, as assigned.

Associate Director, Regional Marketing – West Region

• Work with and support other marketing team members to design, write, and produce proposals
• Participate in pursuit strategy and planning
• Develop new materials as needed to support business development activities
• Perform multiple marketing efforts against rapid and frequent deadlines
• Maintain resources & information systems including resumes and case stories
• Work closely with other marketing team members to complete special projects and contribute to our win strategy efforts

Marketing Coordinator

• Design and execute scalable lifecycle programs spanning MQL → SQL → Opportunity → Closed-Won → Retention
• Diagnose conversion gaps and friction points across the funnel and implement data-backed improvements
• Improve pipeline velocity, lead-to-opportunity conversion, and revenue contribution
• Develop segmented, multi-touch nurture programs aligned to buying stage, persona, and cohort
• Create re-engagement campaigns to activate stalled or aging leads
• Continuously test messaging, timing, channel mix, and offers to improve performance
• Partner with Event Marketing and Demand Gen to maximize event ROI
• Design pre-event, at-event, and post-event nurture streams
• Operationalize event lead capture, scoring, segmentation, and pipeline follow-up
• Scope and implement automated lifecycle journeys within Salesforce/Pardot, Marketo, HubSpot, or similar platforms
• Leverage dynamic content and cohort-based personalization strategies
• Collaborate cross-functionally to ensure accurate tracking and reporting
• Use pipeline metrics, attribution reporting, and lifecycle dashboards to evaluate impact and merchandise efforts
• Translate insights into clear recommendations and optimization roadmaps
• Tie marketing activity directly to pipeline and revenue outcomes.

Senior Lifecycle Marketing Specialist

• Craft product requirements & experimentation plans for marketing measurement
• Design and deliver the experimentation infrastructure required to measure the true causal impact of paid media spend on member acquisition, long-term retention, and sustainable LTV across all marketing channels
• Author and maintain product specifications that translate complex measurement and experimentation requirements into actionable technical deliverables
• Partner cross-functionally across Marketing, Growth, Engineering, and Data Science
• Define and monitor the key metrics that connect platform-level measurement capabilities to business-level outcomes
• Maintain and iterate on a structured learning system that synthesizes incrementality findings across channels
• Partner with Legal and Privacy teams to ensure compliance with data privacy and consent requirements

Senior Product Scientist, Marketing Intelligence

• Coordinates, writes, and leads qualification packages and proposals
• Provides support for the presentation phase of the pursuit
• Assists with organization for presentation phases
• Organizes and facilitates pursuit strategy meetings
• Supports client service teams by preparing materials and participating in meetings
• May coordinate division public relations activities

Marketing Specialist II

• Own the end-to-end marketing measurement strategy across paid search, paid social, display, affiliates, CTV, and lifecycle/CRM, unifying MMM, MTA, and incrementality testing to guide channel and portfolio-level investment.
• Design, launch, and analyze experiments (e.g., geo tests, PSA tests, holdouts) and causal inference studies that quantify lift, inform targeting, and establish best practices for decision-making under uncertainty.
• Build and productionize predictive models (e.g., LTV, churn/propensity, audience response, budget allocation) using SQL and Python or R, partnering with data engineering to automate pipelines and ensure data quality.
• Create executive-ready dashboards and narratives in tools like Looker or Mode that track KPIs, explain performance drivers, and translate insights into clear, prioritized recommendations.
• Partner with Strategic Finance and Marketing leadership on forecasting, scenario planning, and quarterly planning processes; influence roadmaps and present findings to VP+ stakeholders.
• Prioritize ruthlessly in a dynamic environment, managing multiple concurrent projects and elevating the team’s analytical bar through peer reviews, documentation, and mentorship.

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