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Strategic Marketing Lead
TeagueStrategic Marketing Lead responsible for designing and documenting a marketing operating framework at Teague. Collaborating with marketing and business development teams to enhance marketing strategies.
About the role
Key responsibilities & impact- Assess Teague's current marketing, content, and business development efforts.
- Develop a repeatable marketing operating framework that connects service offerings, strategic themes, proof points, buyer needs, business development priorities, and marketing activities.
- Build an annual marketing planning framework that aligns marketing investments with business objectives.
- Create practical decision-making frameworks that help prioritize marketing initiatives and investments.
- Identify content opportunities and gaps across Teague's service offerings and strategic growth priorities.
- Develop a content architecture that connects thought leadership, case studies, proof points, and business development needs.
- Transform existing project work and expertise into reusable marketing assets.
- Create executive briefings, insight articles, account-focused materials, and other strategic marketing content.
- Design practical approaches for distributing marketing assets throughout long-cycle, relationship-driven business development efforts.
- Develop playbooks for executive engagement, event follow-up, strategic account support, and thought leadership distribution.
- Pilot account engagement approaches with the Business Development team and refine recommendations based on results.
- Facilitate workshops and interviews with leadership, subject matter experts, and Business Development.
- Develop templates, governance, and documentation that support ongoing execution.
- Train the internal marketing team on the operating framework and supporting tools.
- Present recommendations and progress to executive leadership throughout the engagement.
Requirements
What you’ll need- 10+ years of experience in strategic B2B marketing, professional services marketing, consulting, or marketing leadership.
- Demonstrated experience building marketing operating models, strategic planning frameworks, content architectures, or business development enablement programs.
- Experience supporting relationship-driven business development within consulting, engineering, architecture, design, aerospace, defense, industrial, or similarly complex B2B organizations strongly preferred.
- Exceptional interviewing, facilitation, writing, and storytelling skills.
- Strong systems-thinking, organizational, and strategic planning capabilities.
- Ability to translate complex technical expertise into compelling business narratives.
- Experience working with HubSpot or comparable CRM platforms.
- Excellent presentation, communication, and stakeholder management skills.
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Paid time off
- Short & Long-Term Disability and Life/AD&D insurance
- Competitive dental and medical plans with a Health Savings Account option
- Flexible Spending Accounts
- Parental Leave
- Discounts on pet insurance and access to HealthCare Bluebook
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Strategic Planning FrameworksBusiness Development Enablement ProgramsContent DevelopmentDecision-Making FrameworksMarketing Asset Transformation
Soft Skills
Exceptional Interviewing SkillsFacilitation SkillsWriting SkillsStorytelling SkillsStakeholder Management Skills