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Strategic Marketing Lead
TeagueStrategic Marketing Lead responsible for designing and documenting a marketing operating framework at Teague. Collaborating with marketing and business development teams to enhance marketing strategies.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in strategic B2B marketing and the development of marketing operating frameworks that align with business objectives. Capable of creating compelling content architectures and facilitating stakeholder engagement to drive business development in complex B2B environments.
Highest-signal resume keywords
10+ Years Experience In Strategic B2B MarketingMarketing Operating Model DevelopmentContent Architecture CreationRelationship-Driven Business Development SupportHubSpot Or Comparable CRM Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic Planning FrameworksBusiness Development Enablement ProgramsContent DevelopmentDecision-Making FrameworksMarketing Asset Transformation
Soft Skills
Exceptional Interviewing SkillsFacilitation SkillsWriting SkillsStorytelling SkillsStakeholder Management Skills
Tools & Technologies
HubSpotCRM Platforms
Industry Keywords
Professional Services MarketingConsultingEngineeringArchitectureDesignAerospaceDefenseIndustrial
About the role
Key responsibilities & impact- Assess Teague's current marketing, content, and business development efforts.
- Develop a repeatable marketing operating framework that connects service offerings, strategic themes, proof points, buyer needs, business development priorities, and marketing activities.
- Build an annual marketing planning framework that aligns marketing investments with business objectives.
- Create practical decision-making frameworks that help prioritize marketing initiatives and investments.
- Identify content opportunities and gaps across Teague's service offerings and strategic growth priorities.
- Develop a content architecture that connects thought leadership, case studies, proof points, and business development needs.
- Transform existing project work and expertise into reusable marketing assets.
- Create executive briefings, insight articles, account-focused materials, and other strategic marketing content.
- Design practical approaches for distributing marketing assets throughout long-cycle, relationship-driven business development efforts.
- Develop playbooks for executive engagement, event follow-up, strategic account support, and thought leadership distribution.
- Pilot account engagement approaches with the Business Development team and refine recommendations based on results.
- Facilitate workshops and interviews with leadership, subject matter experts, and Business Development.
- Develop templates, governance, and documentation that support ongoing execution.
- Train the internal marketing team on the operating framework and supporting tools.
- Present recommendations and progress to executive leadership throughout the engagement.
Requirements
What you’ll need- 10+ years of experience in strategic B2B marketing, professional services marketing, consulting, or marketing leadership.
- Demonstrated experience building marketing operating models, strategic planning frameworks, content architectures, or business development enablement programs.
- Experience supporting relationship-driven business development within consulting, engineering, architecture, design, aerospace, defense, industrial, or similarly complex B2B organizations strongly preferred.
- Exceptional interviewing, facilitation, writing, and storytelling skills.
- Strong systems-thinking, organizational, and strategic planning capabilities.
- Ability to translate complex technical expertise into compelling business narratives.
- Experience working with HubSpot or comparable CRM platforms.
- Excellent presentation, communication, and stakeholder management skills.
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Paid time off
- Short & Long-Term Disability and Life/AD&D insurance
- Competitive dental and medical plans with a Health Savings Account option
- Flexible Spending Accounts
- Parental Leave
- Discounts on pet insurance and access to HealthCare Bluebook