Teague

Marketing

• Assess Teague's current marketing, content, and business development efforts.
• Develop a repeatable marketing operating framework that connects service offerings, strategic themes, proof points, buyer needs, business development priorities, and marketing activities.
• Build an annual marketing planning framework that aligns marketing investments with business objectives.
• Create practical decision-making frameworks that help prioritize marketing initiatives and investments.
• Identify content opportunities and gaps across Teague's service offerings and strategic growth priorities.
• Develop a content architecture that connects thought leadership, case studies, proof points, and business development needs.
• Transform existing project work and expertise into reusable marketing assets.
• Create executive briefings, insight articles, account-focused materials, and other strategic marketing content.
• Design practical approaches for distributing marketing assets throughout long-cycle, relationship-driven business development efforts.
• Develop playbooks for executive engagement, event follow-up, strategic account support, and thought leadership distribution.
• Pilot account engagement approaches with the Business Development team and refine recommendations based on results.
• Facilitate workshops and interviews with leadership, subject matter experts, and Business Development.
• Develop templates, governance, and documentation that support ongoing execution.
• Train the internal marketing team on the operating framework and supporting tools.
• Present recommendations and progress to executive leadership throughout the engagement.

Strategic Marketing Lead