Lifecycle Marketing Manager

Ridwell

Lifecycle Marketing Manager at Ridwell enhancing member experience through onboarding and retention strategies. Focused on sustainability and reducing waste through innovative marketing initiatives.

Posted 7/17/2026full-timeSeattle • Oregon, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing, CRM management, and email/SMS program execution, with a strong focus on member experience and data-driven decision-making. Proficient in utilizing automation and AI to enhance operational efficiency and engagement strategies.

Highest-signal resume keywords

Lifecycle MarketingCRM ManagementEmail/SMS Marketing ProgramsIterable Platform ExperienceData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle StrategyEmail MarketingSMS MarketingJourney BuildingQuality Assurance

Soft Skills

CollaborationCreativityMotivation

Tools & Technologies

IterableAutomation ToolsAI Tools

Industry Keywords

Member ExperienceOnboarding StrategyRetention StrategyReferral Messaging

About the role

Key responsibilities & impact

Own activation, onboarding, and retention strategy across our Pickup and Mail-In products — partnering with Acquisition on onboarding tailored to how members find us, and with our content team on referral messaging and strategy
Own lifecycle execution end-to-end — email, SMS, journey building, and QA — while actively identifying where automation and AI can reduce operational overhead
Partner with our creative and content team to create clear, inspiring, educational moments for everyone who interacts with the Ridwell brand — across email, SMS, direct mail, and beyond
Drive steady progress toward a fully connected lifecycle system, so every member interaction feels timely, intentional, and genuinely useful
Partner cross-functionally with Acquisition, Sales, Product, Brand, and Creative to keep the member experience coherent from first touch through long-term retention

Requirements

What you’ll need

Meaningful experience running lifecycle, CRM, or email/SMS marketing programs — you've owned a program end-to-end and you're excited to do it again
Hands-on Iterable platform experience
A genuine track record of using data to investigate and decide — you get energized digging into why a number moved, not just reporting that it did
Ready to go both high and low: comfortable setting lifecycle strategy and personally owning execution across email, SMS, journey building, and QA
Real motivation around member experience and Ridwell's mission — you think about what actually helps someone succeed at wasting less, not just what improves an open rate
Bonus: a proven track record of automating execution or admin work through AI or tooling

Benefits

Comp & perks

Comprehensive healthcare benefits, including medical, vision and dental
Flexible vacation and sick leave policy
Paid holidays
Paid parental leave
Flexible spending account for transportation
Life insurance and disability
Employee Assistance Program (EAP)
Discount on a monthly Ridwell subscription
401(k) plan
Stock option plan