Ridwell

Marketing

• Own activation, onboarding, and retention strategy across our Pickup and Mail-In products — partnering with Acquisition on onboarding tailored to how members find us, and with our content team on referral messaging and strategy
• Own lifecycle execution end-to-end — email, SMS, journey building, and QA — while actively identifying where automation and AI can reduce operational overhead
• Partner with our creative and content team to create clear, inspiring, educational moments for everyone who interacts with the Ridwell brand — across email, SMS, direct mail, and beyond
• Drive steady progress toward a fully connected lifecycle system, so every member interaction feels timely, intentional, and genuinely useful
• Partner cross-functionally with Acquisition, Sales, Product, Brand, and Creative to keep the member experience coherent from first touch through long-term retention

Lifecycle Marketing Manager

Operations

• Oversee all operational functions supporting Ridwell's doorstep pick-up service, including transportation, warehouse operations, fleet support, field leadership, operational safety, and operational performance across all markets.
• Develop and execute an operations strategy that supports Ridwell's continued growth, increasing complexity, and long-term scalability.
• Ensure operational decisions support sustainable performance across efficiency, quality, and safety objectives.
• Ensure Ridwell's operational network is structured and scaled to efficiently support the continued growth of our mail-in recycling business.
• Leverage data to set priorities, identify opportunities, test hypotheses, and drive continuous improvement.
• Advance the use of technology and AI to improve operational performance, decision-making, and scalability.
• Own key operational performance metrics and deliver predictable, high-quality results.
• Partner closely with Product, Finance, People Operations, Partnerships, and Member Success to align operational capabilities with company objectives.
• Evaluate customer density, transportation costs, processing capacity, and operational efficiency to inform strategic investments.
• Determine how Ridwell's doorstep pickup and mail-in operations can most effectively leverage shared infrastructure and resources.
• Partner with the executive team to evaluate and execute network growth opportunities, while owning facility strategy, warehouse planning, and capacity optimization.
• Lead operational planning and execution for new warehouse, market, and site launches.
• Build systems and processes that allow the business to scale efficiently while maintaining a strong member experience.
• Maintain a strong connection to frontline employees and operational realities.
• Regularly spend time in markets, warehouses, and field operations to understand challenges firsthand.
• Ensure operational decisions support both business performance and employee success.
• Foster a culture where employees at all levels understand how their work contributes to Ridwell's success.
• Foster positive labor relations by partnering effectively with union representatives, operational leaders, and frontline employees to support a safe, engaged, and high-performing workforce.
• Champion a culture of safety across all operations, ensuring employees have the training, resources, accountability, and leadership support needed to work safely while continuously improving safety performance.

Lifecycle Marketing Manager

Vice President, Operations