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Inspiration Mobility Group

Senior Marketing Manager

Inspiration Mobility Group

Senior Marketing Manager driving demand generation strategy and execution at electric mobility company. Building marketing engine to support sales and brand positioning in the electric future space.

Posted 7/15/2026full-timeWashington • District of Columbia, Washington • 🇺🇸 United StatesSenior💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation strategy, lifecycle marketing, and lead generation initiatives, with a strong focus on messaging and positioning for B2B products and services. Proficient in utilizing marketing automation and CRM tools to optimize marketing efforts and analyze market signals.

Highest-signal resume keywords
B2B Marketing ExperienceMarketing Automation PlatformsCRM ToolsAnalytics PlatformsMessaging And Positioning

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Demand Generation StrategyLifecycle Marketing ProgramsLead Generation InitiativesSales Enablement MaterialsMarket Signal Analysis
Soft Skills
Cross-Functional CollaborationStrong Instincts
Tools & Technologies
HubSpotMarketoSalesforceGoogle AnalyticsLooker
Industry Keywords
FleetTransportationEnergyClimate TechEnterprise SaaS

About the role

Key responsibilities & impact
  • Own demand generation strategy and execution
  • Build and manage lifecycle marketing programs
  • Develop lead generation initiatives across inbound and outbound channels
  • Partner with sales to define ICP and optimize lead scoring
  • Develop sales enablement materials
  • Own messaging and positioning for products and services
  • Monitor market conversations to inform strategy
  • Collaborate with leadership for thought leadership content

Requirements

What you’ll need
  • 5+ years of B2B marketing experience
  • Experience in fleet, transportation, energy, climate tech, or enterprise SaaS
  • Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar)
  • Proficiency in CRM tools (Salesforce)
  • Experience with analytics platforms (Google Analytics, Looker, or similar)
  • Proven ability to develop messaging and positioning
  • Fluent in reading market signals
  • Strong cross-functional instincts

Benefits

Comp & perks
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities