Marketing

• Own the relationship with the external advertising agency
• Monitor campaign performance using Google Analytics, Looker Studio and other reporting tools
• Analyze website traffic, conversion performance, and marketing KPIs to generate actionable insights alongside the agency
• Develop regular performance reports and recommend optimizations based on data
• Plan, execute, and optimize integrated marketing campaigns that support enrollment goals across multiple product lines
• Manage campaign timelines, budgets, deliverables, and reporting
• Partner with internal stakeholders to align marketing efforts with organizational priorities
• Identify opportunities to improve campaign performance and customer acquisition
• Support development of compelling marketing content across email, web, blog, social media, and paid campaigns
• Ensure messaging is aligned with the NOLS brand voice and strategic objectives
• Collaborate with internal subject matter experts to bring authentic stories to life
• Manage website content updates and collaborate on improvements to user experience and conversion performance
• Ensure website content remains accurate, current, and optimized for prospective students
• Conduct market and competitive research to identify trends, audience needs, and enrollment opportunities
• Translate customer insights into marketing recommendations and campaign improvements
• Partner with Expeditions, Custom Education, Wilderness Medicine, Alumni Trips and Advancement to support organizational initiatives
• Coordinate marketing support for events, launches, and organizational priorities
• Represent the marketing team in cross-functional planning and project discussions

Marketing Manager

• Translate brand strategy, consumer insights, and marketplace trends into effective partnership, messaging, and activation plans
• Working cross-functionally with Business Managers, Consumer Insights, Omni Channel Marketing, Shopper Marketing, and Customer Strategy
• Identify and develop consumer-driven partnerships, retail collaboration opportunities, and integrated activation strategies
• Build meal planning strategies that connect consumer needs, usage occasions, and product solutions
• Serve as liaison between Brand/Omni/Sales/Agencies Teams to execute integrated meal and recipe driven activation platforms
• Drive coordination between Fresh and Foods teams
• Leadership responsibility of the meal planning strategy development and implementation
• Manage partnerships, and strategic retailer relationships for Foods and Fresh Divisions
• Budgetary ownership for recipe generation, database, cobranding initiatives, cross promotion, trade execution, and consumer research
• Content generation and delivery of meal planning strategy with strategic retailers
• Drive incremental volume, net sales, and gross profit associated with Meal Planning and cross promotion execution
• Activation of meal and recipe execution of innovation platforms and delivery of new item launch plans
• Recipe development for media planning, on-pack updates, and new item launches
• Manage cross brand relationship development internally and externally with strategic partnerships

Senior Meal Planning Manager

• Schedule monthly marketing calendars for DIFM clients — blogs, emails, and social media posts — on time, every month.
• Schedule custom blogs, emails, and social media posts as requested.
• Schedule social assist posts on a weekly cadence.
• Assist with calendar execution and coordination alongside the broader Concierge team.
• Complete website edits on behalf of DIFM clients.
• Provide timely, helpful support to clients through live chat.
• Address questions related to products, services, and general company information.
• Escalate complex issues to the right people quickly and cleanly.

DIFM Marketing Admin

• Responsible for the developing and leading the implementation of marketing, communications and/or digital engagement plans and projects for assigned internal stakeholders, lines of business, and/or functional departments
• Plans, research, and performs analysis to develop a comprehensive marketing/communications/digital engagement strategy for internal clients
• Uses analytical and critical thinking to interpret data to understand and respond to industry and market trends
• Produces a matrixed, cross-functional team of marketing, communications, and digital engagement experts to implement their plans
• Develops proactive strategies, plans, and initiatives to achieve Geisinger’s priorities and objectives
• Identifies, evaluates, and recommends audience, market, product, program and/or service opportunities based on market/audience need
• Tracks and reports process and outcome metrics for assigned projects and plans

Marketing Strategist

• Execute and support marketing campaigns across email, website, social media, direct mail, and print channels
• Coordinate and schedule customer communications, ensuring brand consistency and timely delivery
• Assist with content creation and design using Adobe Creative Suite
• Build and track campaigns in HubSpot Marketing Hub
• Prepare presentations and reports in Microsoft Word and PowerPoint
• Manage marketing projects and timelines using Microsoft Planner
• Support the development of marketing materials, from copywriting to layout and production
• Collaborate with team members to brainstorm, plan, and execute new marketing initiatives
• Help maintain our brand voice across all touchpoints

Marketing Coordinator

• Play a central role in expanding family access to Veritas through scholarship programs, educational funding initiatives, and school-choice opportunities.
• Serve as the strategic owner of Veritas's educational funding growth efforts.
• Help families navigate alternative funding pathways while increasing scholarship participation and funding availability.
• Develop and execute scholarship growth strategies in collaboration with the VP of Sales & Marketing.
• Grow tax-credit-directed scholarship funding through preferred SGOs via outreach, communication, and donor engagement.
• Increase awareness and utilization of tax credit funding opportunities with families.
• Coordinate strategy, implementation, and management of federal tax credit initiatives.
• Build and maintain relationships with SGOs and related partners.
• Monitor ESA and school-choice developments across key states and programs.
• Collaborate with leadership on scholarship growth strategy and funding priorities.
• Partner closely with the VP of Marketing & Sales to bring strategic initiatives to life.

Manager of Educational Funding

• Own end-to-end execution of Ig Franchise HCP promotional strategy
• Shape the customer experience strategy across the Ig business
• Drive alignment and execution excellence across promotional materials inventory management
• Partner with the IIS team to drive execution of the Franchise-wide ATU rollout
• Lead AI initiatives for the portfolio, ensuring leveraging of emerging AI tools for marketing efficiency

Senior Manager, Franchise Marketing

• Create all communications that support marketing campaigns including emails, community posts, social posts, website pages, ads, etc.
• Design creative assets for each opportunity including email banners, social graphics, website design, landing pages, registration forms, etc.
• Assist with successful solicitation-specific teaming tools to connect members and prospects with strong technological complementarities.
• Set up the technical build for each campaign and help manage the MarTech stack. Technical build includes virtual event set up, email, web pages, list tracking, and market research lists.
• Build opportunity target lists from SBIR/GovWin or any other supplemental research
• Create direct market outreach (Sequences, DM, Phone Call) to generate opportunity interest and gather survey results, capturing member feedback in HubSpot
• Help with customer success by answering all incoming questions from customers and prospects.
• Keep tasks updated in Monday.com and assist the Program Marketing leads with their cascaded needs.
• Create, manage, and support NSTXL OTA events such as virtual and/or in-person webinars, tradeshows, conferences, industry days, design sprints, 1:1 meetings, Project TALX, Innovator NETWORX, and other customer events.
• Attend project-specific events on behalf of NSTXL OTAs to ensure event needs and logistics are met.
• Support all marketing tactics as stated in the NSTXL OTA SOWs.
• Assist with reporting metrics that will be presented back to government customers.
• Make ongoing adjustments to optimize campaigns and a/b test for improved performance.
• Engage and build strong relationships with NSTXL members and potential members at NSTXL events.
• Other duties as assigned.

Program Marketing Coordinator

• Provide commercial support for brand marketing strategy and tactical execution across the US hematology portfolio
• Collaborate with internal stakeholders to drive strategic alignment, execution excellence, and measurable performance
• Support and execute the commercial marketing plan for key HCP segments across multiple channels
• Ensure all tactics align with brand strategy and drive achievement of defined KPIs and goals
• Apply strong project management capabilities to ensure deliverables are completed on time and within budget
• Measure and assess the impact of marketing initiatives against defined goals and optimize plans accordingly
• Manage external vendors and agencies to ensure delivery of work consistent with brand strategy

Hematology Marketing Manager

• Independently implements and manages a broader set of defined market programs/initiatives
• Leverages a strong comprehension of marketing strategies
• Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution
• Develops and executes complex marketing programs/initiatives and activities that may include advertising, sales content and internal communications
• Proactively collects and synthesizes data in order to identify trends
• Readily identifies the strategic and tactical implications
• Ensures all operating activities are delivered within the established budget framework
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners
• Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives

Associate Marketing Lead – Wealth Management

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
• Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
• Validate timelines, dependencies, and readiness across all contributing functions
• Serve as the primary liaison between campaign owners and Marketing Performance functions
• Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
• Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
• Ensure all components required for campaign execution are aligned
• Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
• Identify risks, gaps, or misalignment early and coordinate resolution across teams
• Oversee campaign activation progress across teams
• Provide visibility into campaign status, risks, and key milestones to stakeholders
• Support issue resolution and escalation management for campaign-related challenges
• Develop and maintain standardized campaign activation processes, frameworks, and playbooks
• Drive consistency in campaign intake, planning, and execution across regions and teams
• Enable scalable execution through reusable templates, workflows, and best practices
• Coordinate with Insights & Reporting teams to monitor campaign performance
• Ensure campaign performance data is captured accurately and aligned to measurement frameworks
• Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Marketing Activation Manager

• Lead consumer marketing strategy and execution
• Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints
• Drive consumer acquisition and engagement initiatives
• Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals
• Define and scale lifecycle and engagement strategy
• Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app)
• Develop consumer-facing messaging, content, and strategic materials
• Translate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materials
• Lead launches and consumer readiness
• Ensure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teams
• Own performance tracking and optimization
• Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes
• Incorporate user and performance insights
• Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy

Consumer Marketing Strategy Lead, Health

• Lead partner and B2B marketing strategy and execution
• Own development and execution of partner-focused go-to-market strategies across key audiences, ensuring alignment with commercial priorities
• Drive demand generation and pipeline growth
• Lead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teams
• Own sales enablement strategy and infrastructure
• Develop and evolve the Health100 sales enablement ecosystem, ensuring materials are strategic, consistent, and aligned to partner needs
• Develop partner-focused messaging and materials
• Define clear, differentiated value propositions and create supporting materials (decks, sell sheets, FAQs, case studies) tailored to each audience
• Lead launches and commercial readiness
• Ensure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across teams
• Incorporate commercial insights to strengthen strategy
• Systematically gather and apply feedback from Sales and partner interactions to refine messaging and improve effectiveness
• Own measurement and performance tracking
• Define KPIs and measurement frameworks to quantify marketing’s impact on pipeline, partner engagement, and commercial outcomes

B2B Partner Marketing Strategy Lead – Health

• Partner with Senior Practice Leads and leadership to develop marketing strategies and create compelling content for Salesforce, AI, data, cybersecurity, cloud, and managed services solutions.
• Develop marketing collateral including case studies, solution briefs, presentations, one-pagers, blogs, and thought leadership content.
• Manage HubSpot-driven email marketing campaigns and initiatives, with additional support for LinkedIn marketing and social media content.
• Monitor campaign performance using HubSpot, Google Analytics, and LinkedIn analytics, providing recommendations to improve engagement and lead generation.
• Maintain and optimize website content, SEO, and digital assets to increase visibility and website traffic.
• Coordinate webinars, conferences, and trade shows, including Veeva Summit, Salesforce World Tour, BIO International, and other Life Sciences events.
• Support co-marketing initiatives with strategic partners and technology alliances.
• Develop executive presentations and sales enablement materials.
• Maintain marketing content libraries and ensure brand consistency across all channels.

Life Sciences Marketing Associate

• Support the planning and execution of marketing campaigns and initiatives across channels
• Partner with cross-functional teams (Product, Creative, Analytics) to bring campaigns to life
• Assist with audience targeting, campaign setup, and performance tracking
• Analyze campaign results and provide insights to help optimize marketing performance
• Contribute to development of messaging, content, and marketing materials aligned to brand and business goals
• Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications
• Proactively collects and synthesizes data in order to identify trends
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners

Associate Marketing Lead

• Lead the development and execution of integrated, customer-focused marketing strategies
• Translate business goals and insights into targeted campaigns and go-to-market plans
• Partner across Product, Analytics, Creative, and Business teams to deliver multi-channel initiatives
• Use performance data to optimize campaigns and drive continuous improvement
• Define and prioritize strategic roadmaps aligned to business impact
• Influence stakeholders and drive alignment through clear, data-driven communication

Marketing Lead

• Monitor and maintain call response and email dashboards, ensuring timely follow-ups from sales reps to our customers.
• Support daily operations of Zoom Phone, HIver and Zoho CRM for the marketing and sales teams.
• Oversee the collection, analysis, and reporting of key performance metrics related to the inside sales team.
• Proactively follow up with sales reps and escalate issues to management when necessary.
• Document workflows and suggest improvements to existing processes.
• Work independently in a fully remote environment, staying organized and focused.
• Keep an eye on new tools and technologies that can improve communication and efficiency.

CSR Coordinator

• Develop clear, brand-aligned marketing copy for email, direct mail, landing pages, sales collateral, presentations, newsletters, and campaign materials, including content created independently and with approved AI tools.
• Build, QA, launch, and optimize marketing campaigns in HubSpot, including emails, lists, workflows, forms, landing pages, segmentation, tracking links, reporting dashboards, and campaign performance updates.
• Support multi-channel B2B lead generation campaigns for developers, HOAs, and related audiences, ensuring campaign components are accurate, timely, compliant with brand standards, and aligned with agreed-upon objectives.
• Coordinate direct mail campaigns by preparing copy and campaign inputs, collaborating with print/mail vendors, reviewing proofs, confirming mailing lists and production timelines, and tracking results where available.
• Partner with the Marketing Director on campaign calendars, project plans, creative briefs, vendor coordination, and cross-functional communications to keep work moving efficiently.
• Maintain and update marketing assets and basic website content, including landing pages and campaign pages, with attention to AEO/SEO best practices, accessibility, and brand consistency.
• Provide secondary tradeshow and event marketing support as needed, including ordering materials, coordinating shipments, preparing follow-up campaigns, and supporting post-event reporting, while the Marketing Director retains primary ownership of events.
• Monitor campaign performance and operational metrics, share insights, and recommend improvements to copy, audience targeting, workflows, direct mail tactics, and overall campaign execution.

• Flawlessly build and launch large-scale, complex display, programmatic, paid search, and paid social campaigns across various third-party advertising platforms.
• Oversee technical account configurations, structural builds, and platform verifications to ensure all tracking and compliance guidelines are met before launch.
• Actively monitor and manage campaign expenses, maintain precise budget pacing, estimate monthly costs, and reconcile any discrepancies.
• Conduct daily health checks on active campaigns to ensure steady delivery, proper targeting alignment, and overall account health.

Digital Media Buyer, Planner Associate

• Lead upstream marketing strategy for navigation technology in the shoulder reconstruction space, owning the full product development lifecycle from charter through commercial launch and continuous improvement
• Define product vision, value proposition, and go-to-market strategy, supported by robust market research, customer intelligence, and competitive analysis
• Develop compelling business cases including market sizing, financial modeling, and business valuations to drive investment decisions
• Engage directly with surgeons and key opinion leaders to capture voice-of-customer insights that shape product requirements and development priorities
• Serve as the upstream marketing lead within cross-functional teams spanning R&D, Regulatory, Clinical, Sales, and Finance, ensuring alignment from development through commercialization
• Communicate strategy and progress to senior leadership through clear, data-driven business storytelling and executive presentations
• Apply program management discipline to maintain milestones, timelines, and deliverables across the portfolio
• Support post-launch continuous improvement by incorporating field feedback and clinical data to evolve the navigation platform

Marketing jobs in Pennsylvania

See all jobs on JobTailor

Marketing Manager

Senior Meal Planning Manager

DIFM Marketing Admin

Marketing Strategist

Marketing Coordinator

Manager of Educational Funding

Senior Manager, Franchise Marketing

Program Marketing Coordinator

Hematology Marketing Manager

Associate Marketing Lead – Wealth Management

Marketing Activation Manager

Consumer Marketing Strategy Lead, Health

B2B Partner Marketing Strategy Lead – Health

Life Sciences Marketing Associate

Associate Marketing Lead

Marketing Lead

CSR Coordinator

Marketing Manager

Digital Media Buyer, Planner Associate

Senior Manager, Upstream Marketing – Navigation Platform