Senior Manager, Franchise Marketing

Pfizer

Senior Manager leading marketing initiatives for Pfizer’s Ig Franchise across various products. Collaborating cross-functionally to drive growth and enhance marketing efficiency.

Posted 7/18/2026full-timeNew York City • New York, Pennsylvania • 🇺🇸 United StatesSenior💰 $124,400 - $207,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing promotional strategies for healthcare professionals, leveraging market insights and AI tools to enhance marketing efficiency. Strong leadership in cross-functional collaboration and brand management within the commercial marketing landscape.

Highest-signal resume keywords

Commercial Marketing ExperienceUS Marketing ExperienceCross-Functional LeadershipBrand ManagementAI Tools for Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Promotional Strategy ExecutionCustomer Experience StrategyInventory ManagementMarket Insights SynthesisConsumer MarketingHCP Marketing

Soft Skills

Strong Business AcumenExcellent Verbal CommunicationExcellent Written CommunicationSelf-Motivated Team PlayerStrategic Agility

Certifications & Qualifications

Bachelor’s Degree in BusinessBachelor’s Degree in MarketingBachelor’s Degree in FinanceBachelor’s Degree in Science

Industry Keywords

Healthcare ProfessionalsPromotional MaterialsCreative AgenciesCommercial StrategyAI Initiatives

About the role

Key responsibilities & impact

Own end-to-end execution of Ig Franchise HCP promotional strategy
Shape the customer experience strategy across the Ig business
Drive alignment and execution excellence across promotional materials inventory management
Partner with the IIS team to drive execution of the Franchise-wide ATU rollout
Lead AI initiatives for the portfolio, ensuring leveraging of emerging AI tools for marketing efficiency

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Finance, Science, or a related field
6 years of commercial marketing, sales, strategy experience, including US marketing experience
Prior experience leading brands, with deep knowledge of marketing discipline
Strong business acumen with excellent verbal and written communication skills
Ability to synthesize scientific, clinical, and market insights into compelling commercial strategy
Strong cross-functional leadership experience
Self-motivated team player
Strategic and highly agile
Demonstrated experience with both consumer and HCP marketing
Experience working with creative agencies

Benefits

Comp & perks

401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits including medical, prescription drug, dental, and vision coverage