Marketing Strategist

Geisinger

Marketing Strategist leading implementation of marketing, communications, and digital engagement strategies at Geisinger. Responsible for comprehensive planning, analysis, and team management for various stakeholders.

Posted 7/21/2026full-timeRemote • Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing marketing, communications, and digital engagement strategies while utilizing analytical and critical thinking to respond to market trends. Proven ability to lead cross-functional teams and track project metrics to achieve organizational objectives.

Highest-signal resume keywords

Marketing Strategy DevelopmentDigital Engagement PlanningData AnalysisCross-Functional Team LeadershipCritical Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCommunications PlanningDigital EngagementData InterpretationMarket Analysis

Soft Skills

Critical ThinkingOrganizing

Tools & Technologies

Project Management Software

Industry Keywords

Stakeholder EngagementAudience AnalysisMarket TrendsProcess MetricsOutcome Metrics

About the role

Key responsibilities & impact

Responsible for the developing and leading the implementation of marketing, communications and/or digital engagement plans and projects for assigned internal stakeholders, lines of business, and/or functional departments
Plans, research, and performs analysis to develop a comprehensive marketing/communications/digital engagement strategy for internal clients
Uses analytical and critical thinking to interpret data to understand and respond to industry and market trends
Produces a matrixed, cross-functional team of marketing, communications, and digital engagement experts to implement their plans
Develops proactive strategies, plans, and initiatives to achieve Geisinger’s priorities and objectives
Identifies, evaluates, and recommends audience, market, product, program and/or service opportunities based on market/audience need
Tracks and reports process and outcome metrics for assigned projects and plans

Requirements

What you’ll need

Bachelor's Degree- (Required)
Bachelor's Degree-Marketing/Public Relations (Preferred)
Minimum of 5 years-Related work experience (Required)
Computer Literacy
Critical Thinking
Organizing

Benefits

Comp & perks

healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners
atmosphere of collaboration, cooperation and collegiality