Marketing

• Manage the strategy for a portfolio of medical clients — define priority levers (paid traffic, organic content, positioning, commercial), activation sequence, and success criteria for each area (CPL, CAC, conversion rate, ROI).
• Lead the weekly performance analysis cycle — review traffic and content executions, monitor and interpret lead and lead-quality data, validate or correct interpretations, provide final sign-off and translate diagnostics into actionable direction for teams.
• Diagnose the end-to-end funnel — identify where performance is dropping (impression → click → lead → consultation → surgery), separate marketing causes from commercial/operational causes, and formulate data-driven hypotheses.
• Develop and monitor action plans — when a client shows declining performance, deliver a structured diagnosis with actions, deadlines, and owners.
• Lead results meetings with clients (at least monthly) — present strategic insights (not just data), support recommendations with technical rationale, and recalibrate expectations.
• Ensure strategic quality of deliverables — validate that campaigns, copy, and content align with the physician's positioning and CFM (Brazilian Federal Medical Council) ethical guidelines, guiding teams without executing on their behalf.
• Maintain client strategic documentation in ClickUp — record decisions, strategy reviews with justification, and continuity of context.
• Anticipate churn risk — detect signs of dissatisfaction or reduced perceived value early and trigger the intervention protocol.

Mid-Level Marketing Analyst – Marketing Specialist

• Manage the editorial calendar and oversee the SEO vendor, ensuring quality and strategic alignment;
• Plan and track OKRs for organic traffic and lead generation through content;
• Produce and review content for institutional channels: website, blog, landing pages, and presentations;
• Create briefs for support materials such as landing pages, presentations, and email nurture sequences;
• Monitor SEO metrics and deliver a monthly report with analysis and recommendations;
• Organize institutional events end-to-end, from briefing to post-event activities;
• Analyze media kits and activation scenarios within the approved budget;
• Solicit quotes and manage vendors in partnership with the Procurement team;
• Structure the capture and handling of leads generated at events;
• Build metric dashboards and conduct follow-up on results;
• Create communication cadences pre-, during, and post-event.

Senior Marketing Analyst

• Support campaigns, events, and institutional projects;
• Support the definition of targets and analyze conversion results in collaboration with the product team;
• Manipulate data, apply filters, and manage budget spreadsheets and daily request tracking;
• Create effective messaging applying branding and copywriting principles;
• Make adjustments to visual and communication materials when necessary;
• Provide occasional support to the Trade Marketing team;
• Interface with agencies and suppliers.

Junior Marketing Analyst

• Develop, create and update presentations, institutional materials, sales support materials and content for campaigns, digital channels and the company’s promotional activities;
• Manage media, advertising, visual communication and printing vendors, overseeing creative development, approvals, production and distribution of materials;
• Administer the company’s digital channels by publishing content, monitoring interactions and tracking campaign and communication performance;
• Organize and support trade shows, events, workshops and relationship-building activities, including coordination of vendors, giveaways, promotional materials and schedules;
• Support internal communications and employee engagement initiatives by producing content and materials for internal channels;
• Update client and lead information, assisting in maintaining the contact database and use of the CRM;
• Assist with market, competitor and trend research, contributing to data collection and benchmarking studies;
• Prepare and monitor email marketing campaigns and manage the distribution of media clipping;
• Support the commercial team in producing sales support materials and in coordination between marketing and sales;
• Conduct customer satisfaction surveys in accordance with current policy;
• Ensure compliance with the Visual Identity Manual, meet requirements of the Quality Management System and maintain appropriate relationships with clients, suppliers and internal teams;
• Respond to POs and PRs and other Quality Management System requirements (quality policy and objectives, risks and opportunities, etc.) when executing tasks;
• Maintain positive relationships and appropriate conduct with the internal team, clients and third parties, following TMSA’s Code of Conduct guidelines.

Marketing Analyst

• Lead competitive research and strategic planning for Inbound Marketing;
• Manage and interpret Web Analytics for advanced campaign optimization;
• Develop robust marketing automation strategies and complex workflows;
• Prepare detailed briefs for email campaigns and landing pages;
• Configure and manage automation flows, segmentations, and advanced campaigns in RD Station;
• Oversee the delivery and performance of email marketing campaigns;
• Perform advanced configurations and provide support in RD Station Marketing, CRM, and related platforms;
• Monitor and optimize workflows in tools such as iClips, RD Station, and the website;
• Produce strategic reports and identify opportunities for improvement.

Inbound Marketing Analyst, Mid-level

• Experiência com produção e acompanhamento de materiais gráficos Experiência ou conhecimento em planejamento e execução de campanhas de marketing offline.
• Apoio na organização de eventos e ativações de marca.(folders, banners, catálogos, brindes e PDV).
• Elaborar relatórios periódicos sobre o desempenho dos projetos e das ações de marketing, apoiando a preparação de apresentações e materiais de suporte para reuniões com a liderança;
• Realizar o acompanhamento financeiro dos processos sob sua responsabilidade — incluindo faturamento de terceiros e controle do budget por projeto —, assegurando conformidade com os limites aprovados e sinalizando desvios à liderança de forma tempestiva;
• Gerir a relação com fornecedores de marketing, monitorando vigência, saldo e prazo de contratos, e garantindo o cumprimento das obrigações contratuais pelas partes envolvidas;
• Manter-se atualizado sobre tendências, ferramentas e boas práticas de marketing, aplicando novos conhecimentos na melhoria contínua dos processos e entregas da área.
• Disponibilidade para acompanhar eventos e realizar visitas externas, quando necessário.

Analista de Marketing Junior

• Lead 360 marketing plans in ARTD category with a portfolio strategy vision shaping growth priorities, brand roles, and activation choices.
• Own brands growth, profit, and share outcomes, influencing investment and prioritization decisions across initiatives.
• Champion consumer and shopper led strategy, translating insights into scalable actions.
• Partner closely with Commercial, RGM, Finance, IMX, Media, Franchise, and Bottler leaders to deliver omnichannel execution.
• Provide thought leadership through the synthesis of consumer, shopper, customer, and commercial insights.
• Guiding integrated marketing strategies across the full marketing mix, ensuring clarity, consistency, and ROI.

Senior Manager, ARTD Marketing

• Apoiar o time de Marketing nas rotinas diárias e operacionais da área;
• Acompanhar o funcionamento e realizar testes nos formulários do nosso site;
• Apoiar no monitorar o ranqueamento da empresa nas mídias digitais (como Google Ads) e auxiliar na análise de contas de anúncios;
• Auxiliar na realização de qualificação de leads, fazendo a ponte do time de Marketing para o setor Comercial;
• Apoiar no acompanhamento o agente de IA do nosso site para garantir seu pleno funcionamento;
• Apoiar demandas de conteúdo, redes sociais, eventos e comunicação interna;

Jovem Aprendiz – Marketing

• Support the execution of Dexco's Retail Marketing strategy, contributing to sell-out initiatives, development of point-of-sale (POS) materials, showroom management and support for the Casa Dexco franchise network.
• Support the development and follow-up of production for POS materials such as displays, display fixtures, totems, signage and product sample kits.
• Organize and control the inventory of POS materials.
• Provide support to the briefing process with agencies and print suppliers, monitoring deadlines and quality of delivery.
• Support the distribution and logistics of materials to points of sale, franchisees and partner showrooms.
• Assist in the organization, maintenance and updating of Casa Dexco Concept exhibition environments.
• Support the preparation of environments for events, visits by architects, specifiers and consumers.
• Research visual merchandising and retail design references in the construction materials, finishes and home decor segments.
• Document and organize photographic records of environments and activations for use in reports and presentations.
• Support the organization and updating of the Casa Dexco franchisee database and registry.
• Assist in the preparation and dispatch of communication materials, activation kits and campaign guidelines for the franchise network.
• Support the monitoring of franchisee performance indicators, consolidating information for periodic reports.
• Assist in monitoring and consolidating sell-out (sales invoice) data by channel, store and period.
• Support the preparation of performance reports for retail campaigns, activations and events.
• Research and map market trends, competitors and best practices in retail marketing and trade marketing.
• Provide support in organizing presentations and executive materials for department meetings.

Retail Marketing Intern

• Elaboração do calendário de comunicação dos canais digitais (E-commerce, App e Marketplaces), garantindo integração com Lojas Físicas, CRM, Mídia Performance e Marca;
• Responsável pelo desenvolvimento de briefings para criação de KVs e desdobramento de peças digitais junto à agência de comunicação;
• Implementação das campanhas nos canais digitais (banners, landing pages e outros formatos), incluindo criação de PLPs (páginas com produtos da campanha), redação de textos legais e garantia de uma experiência fluida ao usuário;
• Atuação em CRO, com implementação de elementos de estímulo à conversão, como vitrines de recomendação, countdowns, faixas de progressão (frete grátis/desconto progressivo) e pop-ups;
• Alinhamento com o time de Conteúdo para produção de fotos e vídeos destinados aos canais digitais;
• Interface com áreas de Marketing (Comunicação, PR, Social e Mídia) e times parceiros, como UX, CRM, SEO e SAC.

Analista de Marketing de Canais Digitais – Pleno

• Set up and configure client accounts across listings, reputation, reservation, ordering, website, and CRM platforms, tailoring each environment to the restaurant’s needs.
• Collect, organize, and structure raw business information from restaurant owners and managers, including descriptions, menus, hours, photos, and operational details.
• Use spreadsheets, forms, and AI tools to clean, standardize, and prepare data for publishing across multiple platforms.
• Connect tools through APIs and no-code automation platforms such as Zapier, Make, or n8n, creating integrated workflows between fragmented systems.
• Support the development of dashboards and reporting systems by connecting platform data into BI tools.
• Write SOPs and documentation, and train restaurant staff on how to use the tools clearly and effectively.
• Evaluate new hospitality platforms as they emerge and maintain disciplined credential and access management across client accounts.

Marketing Specialist

• Develop and implement digital marketing strategies aligned with company objectives;
• Strengthen Artha’s positioning in the digital environment, ensuring consistency in communication and brand identity;
• Plan digital campaigns focused on attracting, nurturing, engaging and converting potential volunteer participants;
• Design strategies to improve the participant journey, from first contact through study participation;
• Lead and integrate the Marketing and Participant Recruitment functions;
• Manage the company’s digital channels, including social media, website, email marketing, paid media, SEO and other relevant platforms;
• Coordinate projects and campaigns, ensuring organization, on-time delivery, quality of outputs and cross-functional alignment;
• Monitor trends, tools and best practices in digital marketing, proposing improvements and opportunities for innovation;
• Analyze metrics such as lead generation, conversion rate, engagement, traffic, customer acquisition cost, return on investment and channel performance;
• Translate data and metrics into action plans to improve campaign results;
• Lead, coach and develop the team, fostering a collaborative, organized and results-driven environment;
• Manage vendors, agencies and external partners when required;
• Support brand-strengthening strategies, audience relationship and sustainable growth for Artha;
• Contribute to planning and monitoring the department budget.

Marketing Coordinator – Clinical Research

• Assist in the development and execution of marketing plans, monitoring timelines and ensuring materials are delivered within established deadlines.
• Support logistics and coordination of scientific events, trainings and brand activations, liaising with vendors and monitoring the budget.
• Monitor the execution of marketing campaigns, track KPIs and support analysis of results.
• Obtain quotes, follow up on deliveries and ensure compliance with quality standards and deadlines.
• Prepare presentations, reports and analyses for strategic meetings and budget monitoring for the area.
• Support internal processes related to purchase requests, payments and marketing contracts.
• Update and maintain the schedule of product launches, campaigns and unit events.
• Assist in collecting and organizing information on the market, competitors and consumer behavior.
• Support relationships with suppliers and partners, monitoring negotiations, timelines and deliveries.
• Contribute to market and competitor analyses, identifying opportunities to support decision-making and strengthen the brands.

• Responsible for a major supplier portfolio
• Monitor and design trade plans together with manufacturers
• Negotiate amounts agreed in JBP (Joint Business Plan)
• Negotiate e-commerce plans and monitor executions
• Track and report trade targets to management
• Interface with various internal departments, such as commercial, GC, supply and OPF
• Monitor dashboards and analyses to support decision-making for plans

Mid-level Trade Marketing Analyst

• Support monthly and weekly planning for social media channels;
• Create and maintain the editorial calendar;
• Organize content requests by campaign, channel, format, and priority;
• Prepare briefs for agencies;
• Monitor the creation, approval, and publication workflow;
• Monitor content performance metrics;
• Consolidate monthly learnings and recommendations;
• Support reports, presentations, and executive materials;
• Identify content opportunities based on trends, the commercial calendar, and social behavior;
• Ensure consistency of tone, format, and messaging across publications.

• Identificar e implementar oportunidades de negócio nos canais generalista, especialista e indireto;
• Desenvolver e analisar apresentações e relatórios com dados de performance, campanhas e sell-in x investimentos;
• Analisar dados e relatórios de ferramenta Ágile, como nível de serviço, roteiros e desenvolvimento de pesquisas.
• Acompanhar a equipe comercial em negociações, convenções e reuniões com clientes;
• Criar e implementar campanhas promocionais em conjunto com as áreas de marketing e comercial;
• Desenvolver materiais promocionais e brindes, alinhados às estratégias de marketing e comercial;
• Elaborar e acompanhar roteiros de visitas e execuções no PDV, junto a equipe de vendas;
• Treinamentos para equipes de vendas: promotores/demonstradores.
• Enviar e controlar materiais promocionais destinados às equipes de campo.

Analista de Trade Marketing

• Direct customer service through multiple channels such as phone, e-mail, WhatsApp and Reclame Aqui;
• Material requisitions and administrative controls, with emphasis on processing the department's expense payments;
• Assembling kits, preparing and sending administrative materials, and dispatching product samples to consumers;
• Materials inventory control;
• Support in creating presentations and compiling customer service reports in Excel.

Marketing Assistant

• Receber ligações;
• Fornecer informações, sanar dúvidas dos assinantes;
• Solucionar problemas dos assinantes;
• Registrar / abrir requisições de atendimento;
• Transferir a ligação ao departamento que possa dar suporte ao assinante;
• Realizar pesquisas de satisfação;
• Cadastrar e atualizar informações dos assinantes;

Operador de Telemarketing

• Desenvolver e manter dashboards, relatórios e indicadores para as áreas de Marketing e Vendas;
• Realizar análises sobre campanhas, funil comercial, geração de leads, conversão, receita e performance de vendas;
• Garantir a qualidade, consistência e confiabilidade dos dados utilizados pelas áreas de negócio;
• Investigar inconsistências, validar indicadores e propor soluções para problemas analíticos;
• Construir consultas em SQL para extração, validação e análise de dados;
• Apoiar iniciativas de Inteligência Artificial, análises preditivas e modelos analíticos voltados à geração de insights;
• Documentar métricas, consultas, regras de negócio e indicadores;
• Atuar em parceria com Marketing, Comercial, CRM, Plataforma e Engenharia de Dados para evolução das análises e dos indicadores.

Analista de Dados Pleno – Foco em Marketing e Vendas

• Define and coordinate the annual calendar of industry congresses and events, prioritizing attendance based on ROI and strategic relevance rather than merely executing the schedule.
• Be responsible for the logistics and operational setup of booths, giveaways, and infrastructure, with autonomy to negotiate cost-benefit with suppliers.
• Plan and execute webinars and proprietary events, from format conception to speaker scheduling and technical support.
• Act as the brand narrative owner for events and social media, transforming in-person activities and technical topics into cohesive audiovisual and editorial content across channels.
• Plan and execute the editorial calendar for social networks (LinkedIn, Instagram, TikTok, YouTube, among others), ensuring a consistent tone of voice across events, community, and social media.
• Curate technical and institutional topics, deciding formats and content priorities based on data rather than ad-hoc demand.
• Monitor and analyze social media and events KPIs, structuring reports that guide investment decisions and channel prioritization.
• Propose and run content and format tests, with autonomy to adjust topics and narratives based on evidence to grow the base and drive qualified engagement.
• Track social media and health events ecosystem trends, evaluating applicability and proactively bringing recommendations to the brand.
• Ensure the flow of data between Events, Social Media, and CRM, making sure leads and generated content are integrated into relationship workflows without constant manual intervention.
• Work in direct partnership with Product, Performance, Commercial, and Legal teams, ensuring editorial responsibility and health sector regulatory standards are met across all channels.
• Serve as the single point of contact for decisions that connect physical presence (events) and digital presence (social media), preventing silos between fronts.
• Manage interaction with physician groups and the social media audience, safeguarding the brand image and the quality and humanization of institutional communication.
• Interact directly with industry suppliers and partners, with autonomy to negotiate and enable calendar programs without requiring prior approval at every step.

Marketing jobs in Brazil

See all jobs on JobTailor

Mid-Level Marketing Analyst – Marketing Specialist

Senior Marketing Analyst

Junior Marketing Analyst

Marketing Analyst

Inbound Marketing Analyst, Mid-level

Analista de Marketing Junior

Senior Manager, ARTD Marketing

Jovem Aprendiz – Marketing

Retail Marketing Intern

Analista de Marketing de Canais Digitais – Pleno

Marketing Specialist

Marketing Coordinator – Clinical Research

Junior Marketing Analyst

Mid-level Trade Marketing Analyst

Junior Marketing Analyst

Analista de Trade Marketing

Marketing Assistant

Operador de Telemarketing

Analista de Dados Pleno – Foco em Marketing e Vendas

Marketing Specialist