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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content strategy and SEO, with a strong ability to manage vendors and execute B2B events. Proficient in data analysis to inform decision-making and optimize lead generation efforts.
Highest-signal resume keywords
Content StrategySEO ManagementVendor ManagementB2B Event PlanningData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOContent ProductionPerformance MonitoringLead GenerationProject Management
Soft Skills
Organizational SkillsResults-Oriented MindsetAutonomy
Tools & Technologies
Google Search ConsoleSEMrushMarketing Automation ToolsCRM Tools
Industry Keywords
FintechSaaSB2B Technology
About the role
Key responsibilities & impact- Manage the editorial calendar and oversee the SEO vendor, ensuring quality and strategic alignment;
- Plan and track OKRs for organic traffic and lead generation through content;
- Produce and review content for institutional channels: website, blog, landing pages, and presentations;
- Create briefs for support materials such as landing pages, presentations, and email nurture sequences;
- Monitor SEO metrics and deliver a monthly report with analysis and recommendations;
- Organize institutional events end-to-end, from briefing to post-event activities;
- Analyze media kits and activation scenarios within the approved budget;
- Solicit quotes and manage vendors in partnership with the Procurement team;
- Structure the capture and handling of leads generated at events;
- Build metric dashboards and conduct follow-up on results;
- Create communication cadences pre-, during, and post-event.
Requirements
What you’ll need- Solid experience in content strategy and SEO (on-page, technical, and performance monitoring);
- Experience managing vendors and content agencies;
- Familiarity with SEO tools (Google Search Console, SEMrush, or similar);
- Experience planning and executing B2B events;
- Ability to work with data to support decision-making and report results;
- Autonomy to lead projects with multiple fronts and concurrent deadlines;
- Organized profile with a sense of urgency and results-oriented mindset.
- Experience in fintechs, SaaS, or B2B technology companies.
- Knowledge of marketing automation and CRM tools.
Benefits
Comp & perks- Credit on Swile card of R$ 1,689.59 distributed as follows:
- Meal and Food: R$ 772.99.
- Mobility: R$ 408.60 for transportation, usable for services within this category (Uber, 99, recharging transit cards, parking, etc.).
- An additional R$ 508.00 to be used as you prefer between meal, food, or mobility.
- Bradesco Health and Dental Plan: we offer options to help you take care of your health more conveniently.
- TotalPass: a platform with over 250 training modalities available at thousands of partner gyms.
- Vittude: scheduling of psychological consultations with the professional of your choice, with a 40% discount on all sessions.
- Life Insurance: we offer solutions to help you better handle everyday challenges.
- Breakfast: provided daily to help our iuguers start the day well.
- Fresh fruit: available daily at the office.
- Mini-market: daily convenience with snacks, packed meals, and beverages for all tastes.
- Childcare assistance: for moms and dads.
- Maternity leave: extended to 180 days.
- Parental leave: extended to 30 days.
- Short-term incentive: based on goal achievement and individual performance evaluation.
- Day off: on your birthday month.
- iu+go: a semiannual performance management program, with monitoring of your Individual Development Plan (IDP).
- iugu academy: a learning environment created by iugu. Through it you'll have access to regulatory content and specific learning tracks.
- Partnerships: collaborations with educational institutions — such as language schools and universities (exclusive discounts for iuguers and their dependents).