Mid-Level Marketing Analyst – Marketing Specialist

Tarallo

Marketing Analyst responsible for client strategy and performance analysis using AI insights for medical clients. Focusing on digital marketing performance and improvements for plastic surgery specialists.

Posted 7/24/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing medical client portfolios through strategic planning, performance analysis, and campaign optimization, while ensuring compliance with ethical guidelines. Proficient in diagnosing marketing funnels and leveraging AI tools for data-driven decision-making.

Highest-signal resume keywords

Paid Traffic Metrics AnalysisMarketing Funnel DiagnosisCampaign Strategy DevelopmentExecutive CommunicationAI Tool Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CPL AnalysisCPC AnalysisCTR AnalysisROAS AnalysisCAC AnalysisCampaign Structure DefinitionPositioning EvaluationBasic Marketing Financial AnalysisData-Driven Hypothesis FormulationPerformance Monitoring

Soft Skills

Analytical ThinkingProactivityConstructive ChallengeDocumentation DisciplineOwnership

Tools & Technologies

ClickUpMeta AdsAI Tools

Industry Keywords

Medical ClientsCFM GuidelinesLead Quality DataClient Portfolio ManagementStrategic Insights

About the role

Key responsibilities & impact

Manage the strategy for a portfolio of medical clients — define priority levers (paid traffic, organic content, positioning, commercial), activation sequence, and success criteria for each area (CPL, CAC, conversion rate, ROI).
Lead the weekly performance analysis cycle — review traffic and content executions, monitor and interpret lead and lead-quality data, validate or correct interpretations, provide final sign-off and translate diagnostics into actionable direction for teams.
Diagnose the end-to-end funnel — identify where performance is dropping (impression → click → lead → consultation → surgery), separate marketing causes from commercial/operational causes, and formulate data-driven hypotheses.
Develop and monitor action plans — when a client shows declining performance, deliver a structured diagnosis with actions, deadlines, and owners.
Lead results meetings with clients (at least monthly) — present strategic insights (not just data), support recommendations with technical rationale, and recalibrate expectations.
Ensure strategic quality of deliverables — validate that campaigns, copy, and content align with the physician's positioning and CFM (Brazilian Federal Medical Council) ethical guidelines, guiding teams without executing on their behalf.
Maintain client strategic documentation in ClickUp — record decisions, strategy reviews with justification, and continuity of context.
Anticipate churn risk — detect signs of dissatisfaction or reduced perceived value early and trigger the intervention protocol.

Requirements

What you’ll need

Reading paid traffic metrics (Meta Ads): diagnose CPL, CPC, CTR, ROAS, CAC and identify campaign bottlenecks (creative, targeting or bidding).
Marketing and sales funnel diagnosis: ability to map where the funnel breaks (Awareness → Consideration → Conversion) and formulate causal hypotheses.
Campaign strategy: able to define campaign structure (objectives, audiences, creatives) at a strategic level, even without operating the platform.
Positioning and organic content (Instagram): evaluate profile quality, editorial line, and coherence between published content and defined positioning.
Basic marketing financial analysis: relationship between invested budget, CAC, average ticket, LTV and ROI to assess scalability viability.
Executive communication with demanding clients.
Analytical thinking with action orientation.
Ability to provide constructive challenge.
Genuine proactivity.
Documentation discipline.
Continuous learning.
Ownership of client portfolio.
Use of AI tools at work (Claude, ChatGPT or similar): real comfort working with analyses and outputs generated by AI — critically evaluating, correcting and leveraging them. Our operation is AI-first.

Benefits

Comp & perks

Bonus
Flexible schedule
Career development plan