Tarallo

Marketing

• Manage the strategy for a portfolio of medical clients — define priority levers (paid traffic, organic content, positioning, commercial), activation sequence, and success criteria for each area (CPL, CAC, conversion rate, ROI).
• Lead the weekly performance analysis cycle — review traffic and content executions, monitor and interpret lead and lead-quality data, validate or correct interpretations, provide final sign-off and translate diagnostics into actionable direction for teams.
• Diagnose the end-to-end funnel — identify where performance is dropping (impression → click → lead → consultation → surgery), separate marketing causes from commercial/operational causes, and formulate data-driven hypotheses.
• Develop and monitor action plans — when a client shows declining performance, deliver a structured diagnosis with actions, deadlines, and owners.
• Lead results meetings with clients (at least monthly) — present strategic insights (not just data), support recommendations with technical rationale, and recalibrate expectations.
• Ensure strategic quality of deliverables — validate that campaigns, copy, and content align with the physician's positioning and CFM (Brazilian Federal Medical Council) ethical guidelines, guiding teams without executing on their behalf.
• Maintain client strategic documentation in ClickUp — record decisions, strategy reviews with justification, and continuity of context.
• Anticipate churn risk — detect signs of dissatisfaction or reduced perceived value early and trigger the intervention protocol.

Mid-Level Marketing Analyst – Marketing Specialist

Social Media Manager

• Manage the complete schedule for a portfolio of clients without daily supervision
• Present and defend content strategy in biweekly client meetings
• Write campaign copy (organic + paid traffic + landing pages + email + ManyChat)
• Create and approve scripts/storyboards for Reels and Stories, overseeing production through to posting
• Analyze clients' weekly metrics and propose adjustments
• Research niche trends and incorporate them into the content calendar
• Monitor clients' Instagram accounts daily to ensure execution
• Maintain continuous communication in clients' chat groups
• Produce paid-traffic materials
• Present tests of new content in the weekly meeting
• Provide ad-hoc support to the junior copywriter for technical questions
• Perform occasional tasks requested by the team leader

Mid-level Social Media Specialist

Customer Success Manager

• Prioritize clients based on risk and potential
• Organize and maintain active action plans for each client
• Manage a portfolio with a focus on results and churn
• Interpret CPL (Cost per Lead), Cost per Appointment and commercial conversion
• Interpret Meta Ads and Google Ads reports
• Identify bottlenecks in Marketing, Customer Service, and Sales
• Conduct monthly performance meetings with clients
• Translate data into clear, actionable recommendations
• Align strategy with client expectations
• Coordinate internal projects involving traffic (ad operations), copywriting, and sales
• Ensure alignment across teams and adherence to deadlines
• Record and track deliverables and owners in a management tool
• Act proactively to prevent churn
• Create and execute retention plans for at-risk clients
• Closely monitor critical clients with frequent checkpoints
• Identify genuine upsell and cross-sell opportunities
• Deliver growth presentations
• Work to increase the average ticket value of the portfolio

Mid-Level Marketing Analyst – Marketing Specialist

Mid-level Social Media Specialist

Customer Success Analyst, Mid-level