Digital Marketing

• Own hands-on execution, analysis, and optimization of e-commerce sales and marketing activities
• Ensure an exceptional customer experience on company websites
• Maintain consistent messaging and branding across email, social, and on-site platforms
• Coordinate omni-channel graphic design needs through clear briefs, asset review, and cross-functional follow-up
• Track and analyze sales and marketing performance, translating findings into actionable recommendations
• Support decisions related to product mix, promotions, and marketing efforts
• Execute work that improves sales and profitability
• Support integrated marketing campaigns, monitor KPIs, and conduct market research
• Manage project timelines and partner with internal and external stakeholders to complete e-commerce initiatives

Senior E-Commerce, Digital Marketing Manager

• Assist in building and managing Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display
• Support the development and execution of paid advertising strategy on Amazon with a focus on ACoS, ROAS, and revenue growth
• Pull and analyze weekly performance data for assigned SKUs (sales, sessions, conversion rate) and share findings with the ecommerce lead
• Assist in developing and refining product listings, A+ content, and brand store assets on Amazon
• Support broader DTC digital marketing initiatives including email campaigns, promotions, and product launches
• Assist with loading copy and images to Amazon and DTC storefronts; QA live pages for accuracy and compliance
• Monitor listing health (suppressed listings, Buy Box status, content errors) and resolve issues with Amazon support and internal teams
• Maintain accurate product metadata including titles, bullets, descriptions, images, UPCs, and GTINs
• Manage product feed updates and GDSN entries; validate distributor and digital catalog data for accuracy
• Coordinate with Creative and QA teams to ensure on-platform assets match approved images and copy
• Monitor Seller Central daily including orders, messages, shipments, stranded inventory, and returns
• Track inventory levels across Amazon and Shopify; flag reorder needs and support restocking coordination with the fulfillment team
• Coordinate with the fulfillment team on routing and inbound prep
• Manage inbound customer inquiries via phone, email, Amazon messages, and chat with a professional, solutions-focused approach
• Handle order management on Shopify and Amazon Seller Central including refunds, replacements, and escalations
• Respond to Amazon A-to-Z claims and customer messages in accordance with platform guidelines
• Build and maintain a customer FAQ and standardized response library for consistent, efficient support
• Surface recurring customer issues and product feedback to inform operational and marketing decisions

Digital Marketing Assistant

• Maintain and optimize company website content, landing pages, user experience, and conversion paths
• Develop and execute organic and paid search strategies to improve website visibility, increase traffic, and generate leads
• Plan, create, schedule, and manage content across company social media platforms
• Coordinate and develop blog articles, website content, and other digital assets
• Support integrated digital marketing campaigns across multiple channels
• Monitor, analyze, and report on website traffic, campaign performance, SEO rankings, and lead generation metrics
• Optimize digital content using SEO best practices
• Work cross-functionally with sales, recruiting, operations, and leadership teams

Digital Marketing Specialist

• Develop and execute a statewide digital marketing and outreach strategy.
• Create and manage multimedia content including videos, graphics, podcasts, and social media posts.
• Maintain and update program websites in compliance with accessibility and performance standards.
• Design marketing collateral such as flyers, newsletters, and promotional materials.
• Support outreach events through targeted digital campaigns and promotional content.
• Analyze digital performance metrics (engagement, reach, conversions) and optimize strategies.
• Produce employment-focused digital tools for clients (e.g., video resumes, online portfolios).
• Collaborate with recruiting and program staff to align messaging and outreach efforts.

Digital Marketing Manager

• Plan, promote, and execute demand and lead generation marketing plans to drive program acquisition through paid media, webinars, and web placements
• Design and manage outbound lead generation campaigns across web, email, LinkedIn, social media, and paid advertising channels
• Support additional digital marketing efforts, including content creation, email marketing, social media strategy, and campaign analysis
• Craft clear, persuasive messaging tailored to distinct audience segments
• Monitor campaign performance metrics and iterate to optimize results
• Collaborate with sales, partnerships, and marketing teams to align on goals, lead quality, and follow-up strategies
• Use marketing automation and CRM tools to manage campaigns and reporting

Digital Marketing Manager, Startup Programs

• Manage, traffic and implement campaigns across digital advertising channels, including but not limited to Meta, TikTok, Google, Bing and Snapchat
• Collaborate with Creative, International, Brand and Retail teams to execute seasonal campaigns and product launches on digital advertising channels
• Serve as primary digital marketing owner for all product launches, working cross-functionally with agency, product, PMO and creative teams
• Direct agency partner on day-to-day executional needs and inspire strategic and operational excellence
• Partner with department leadership and agency to improve paid media performance through regimented learning agenda
• Oversee both strategy and execution for our Project Cyclone and Sapphire creative workstreams
• Track and communicate product updates with the broader marketing team
• Manage the TikTok Shop program to grow GMV month-over-month
• Cross-share learnings and ideas with other team members to help drive results

Senior Digital Marketing Manager

• Develop and execute comprehensive SEO strategies
• Perform keyword research and competitive analysis
• Optimize website content, metadata, headers, internal linking structures, and image tags
• Implement local SEO strategies and optimize Google Business Profiles
• Develop backlink and off-page SEO campaigns
• Improve keyword rankings, organic traffic, and search visibility
• Monitor SEO performance using Google Search Console, Google Analytics, and other SEO tools
• Create, manage, and optimize Google Ads campaigns
• Conduct keyword research and audience targeting
• Monitor campaign performance and improve ROI
• Implement conversion tracking and reporting
• Optimize landing pages and lead generation funnels
• Develop and manage campaigns across Facebook, Instagram, LinkedIn, and Twitter/X & Tiktok
• Create engaging content and advertising strategies
• Manage paid social media campaigns and audience growth initiatives
• Utilize AI-assisted tools for content creation and campaign management
• Prepare monthly performance reports for clients
• Track website traffic, leads, conversions, phone calls, and form submissions
• Analyze campaign performance and provide actionable recommendations
• Present insights and strategies to clients clearly and professionally
• Gather project requirements and marketing objectives
• Provide strategic recommendations and campaign updates
• Maintain strong client relationships through effective communication
• Optimize Amazon product listings
• Implement Amazon SEO strategies
• Support Amazon advertising campaigns where applicable.

Senior Digital Marketing Specialist

• Collaborate with the Marketing team to conceptualize, develop, and execute comprehensive digital marketing strategies
• Identify opportunities for growth and improvement in online performance and presence
• Identify, test, and scale new digital acquisition channels
• Plan and manage online advertising campaigns across various platforms
• Monitor budgets, optimize ad performance, and ensure maximum return on investment (ROI)
• Generate and communicate analytic reports
• Oversee and enhance the hotel's search engine optimization (SEO) efforts
• Develop and execute content marketing strategies
• Ensure our hotel's websites remain visually appealing, user-friendly, and technically optimized
• Attend Corporate, Brand and ownership meetings as requested in support of digital strategy and projects

Enterprise Director – Digital Marketing

• Create and execute marketing campaigns using HubSpot including emails, workflows, landing pages, and reporting.
• Manage LTCI Partners social media presence and channels
• Support advisor-facing initiatives, webinars, and educational campaigns.
• Create and manage sales enablement materials such as presentations, one-pagers, and PPT/email templates.
• Maintain and report marketing data, segmentation, and campaign tracking.
• Identify opportunities to use AI tools and automation to improve efficiency.
• Coordinate across sales, compliance, and product teams.

• Review a new advertising concept and its supporting messaging.
• Evaluate the clarity, relevance, and appeal of the proposed materials.
• Answer targeted survey questions detailing your professional reactions.
• Complete a 10-minute asynchronous online task.

Digital Marketer – Paid Survey on Advertising Concept

• Lead and manage all marketing strategy, asset development, plan development and execution, budget, and performance analytics.
• Collaborate with other functions and colleges related to their programs.
• Find the right marketing mix and tools across all channels to drive leads/inquiries/prospective student interest for online programs.
• Leverage knowledge and market research to craft campaigns and assets that attract the right audience in a cost-efficient manner.
• Write copy, draft emails, create content, and ensure web pages are optimized for content and SEO.
• Analyze campaign performance for both lead generation and student enrollment.
• Find third-party media suppliers.

Online Marketing Manager

• Design and build our internet presence maintaining consistency in design styles and brand identity across all Business Segment Perimeter Security (BSPS) companies, adhering to established design guidelines and ensuring a cohesive visual language across all web materials
• Maintain BSPS company visibility on SERPS for top third of page positioning on a national level
• Update BSPS websites using content management system software
• Use graphic design and image editing software, particularly Photoshop, Illustrator, and InDesign to optimize graphics for websites
• Utilize digital marketing tools such as Google Analytics, SEO tools, and email marketing platforms to measure and report performance of all digital marketing campaigns, assessing performance against goals
• Identify critical conversion points and drop off points and optimize user funnels
• Create and maintain a database of design assets, page layouts and templates
• Manage and maintain multiple websites with product drawings, specifications, photos, and technical data
• Develop, implement and manage email campaigns
• Engage BSPS customers via multiple channels to increase brand awareness
• Demonstrated ability to own a project from concept to launch
• Excellent written and verbal communication skills with high attention to detail and accuracy
• Other responsibilities as needed

• Support the organization's digital marketing initiatives through careful planning and coordination of campaigns.
• Program and deploy content across all assigned digital channels according to the digital marketing campaign calendar.
• Measure the success of each campaign based on the performance of channel KPIs and create monthly reports on the effectiveness of all campaigns.
• Optimize content for all digital platforms (SEO website, content production, social platforms, etc.).
• Contribute creative ideas to Digital Marketing Manager and Director to support relevant content development.
• Assist other third-party administrative tasks and MAP enforcement.
• General assistance with influencer campaigns, photo shoots and other departmental projects.
• Fosters positive morale among staff, by promotion of open communication with all departments, to help create and maintain an innovative and cooperative staff relationship and environment.
• Interacts with external and internal customers in a manner conducive to continued positive relationships.
• Displays patience, courtesy and tact; demonstrates flexibility, enthusiasm and willingness to cooperate while working with others or in place of others as necessary.
• Demonstrates effective communication methods.

• Support consistent company branding and messaging across all marketing channels.
• Write, edit, and proofread content for customer communications, internal messaging, and marketing collateral.
• Collaborate with the global communications team to share best practices and ensure alignment.
• Publish and update website content, assist with landing page creation, and coordinate with internal or external teams on improvements.
• Manage email automation tools, build workflows, segment audiences, and maintain nurturing sequences.
• Create, manage, and optimize email marketing campaigns including audience segmentation and content development.
• Execute SEO-aligned content updates to improve visibility and search performance.
• Manage annual content calendar and apply industrial writing expertise to develop clear, compelling content across various formats.
• Assist in the development of marketing and promotional materials including graphics, presentations, and printed assets.
• Partner with the commercial team to support campaign timelines and lead qualification.

Technical Writer, Digital Marketing Specialist

• Identify and prospect small and mid-sized businesses that can benefit from digital marketing services.
• Build relationships with business owners and decision-makers.
• Generate qualified leads through outbound outreach, networking, referrals, LinkedIn, email, and business development activities.
• Conduct discovery calls to understand client goals, challenges, and growth opportunities.
• Present digital marketing solutions and recommend services that align with client needs.
• Manage the sales process from prospecting through proposal presentation and closing.
• Maintain accurate CRM records, sales activity, and pipeline updates.
• Meet or exceed sales and business development goals.
• Review prospective client websites and online presence to identify growth opportunities.
• Discuss website improvements, SEO opportunities, keyword strategies, local search visibility, AI-powered marketing solutions, and lead generation strategies with prospective clients.
• Present recommendations and proposals in a clear, professional, and consultative manner.
• Coordinate with internal marketing and development teams to ensure client needs and project goals are clearly communicated.

Digital Marketing Sales Representative

• Coordinate timelines and deliverables across multiple concurrent marketing projects.
• Brief, coordinate, and oversee external contractors (writers, video producers, designers) to ensure quality and on-time delivery.
• Track project status, flag risks early, and maintain organized records of briefs, assets, and approvals.
• Support and gradually take on LigaData's social media presence.
• Coordinate content creation, scheduling, and performance monitoring across platforms, within LigaData’s parameters.
• Ensure consistent brand tone, messaging, and visual identity.
• Monitor online communications about LigaData.
• Serve as the communication link between contractors, internal teams, and senior leadership.
• Timely draft clear written briefs, status updates, and feedback.

Digital Marketing Project Coordinator

• Support the planning, launch, and management of digital paid media campaigns across a variety of channels, including search, social, display, video, and emerging platforms.
• Leverage AI-driven tools and data analytics to monitor campaign performance, optimize targeting, and enhance audience segmentation for improved results.
• Demonstrate initiative and creativity by proactively identifying opportunities for campaign improvement and bringing new ideas to the team.
• Collaborate closely with internal teams and agency partners to ensure campaigns are integrated, on-brand, and aligned with overall marketing goals.
• Assist with campaign reporting, analyze key metrics, and share insights to inform future strategies.
• Stay current on digital marketing trends, tools, and best practices, bringing fresh ideas to the team.
• Work with stakeholders to ensure all campaigns meet compliance and regulatory standards.
• Support influencer marketing campaigns by coordinating and executing plans to promote U.S. Bank products.

Digital Marketing Manager – Paid Media

• Develop and execute digital marketing plans that support Royce’s sales, marketing, brand awareness, client engagement, and product promotion objectives
• Oversee the day-to-day management of Royce’s primary digital marketing channels, including email, website content, marketing automation, and social media promotion
• Plan and execute recurring and short-term promotional campaigns
• Recommend new digital approaches, content formats, and distribution strategies to improve engagement with clients, prospects, and financial professionals
• Lead the day-to-day strategy and execution of Royce’s marketing automation programs, including email campaigns, audience segmentation, distribution logic, testing, reporting, and optimization
• Conceptualize and execute email content and overall engagement strategy
• Prepare, format, test, and send recurring marketing emails, including weekly communications and promotional campaigns
• Maintain and optimize digital subscription preferences, audience segmentation, suppression rules, and list hygiene practices to improve email relevance, deliverability, and engagement
• Coordinate with the firm’s Legal Department to ensure all emails and related content are compliance approved and filed with FINRA when necessary
• Test email content across devices and browsers for functionality, presentation, and user experience
• Manage the content delivery process in Royce’s content management system, including entering, updating, reviewing, and publishing web content
• Build article drafts, coordinate proofs, and manage approvals
• Manage posting schedule of all website content while working with the team to choose masthead slot for each, as well as mapping all content to audience
• Coordinate social media promotion for new and existing content, tailoring messaging and format by platform
• Maintain strong quality-control standards for all digital content, including proofreading, copyediting, link testing, formatting, and data accuracy
• Manage digital analytics reporting across email, website, and social channels
• Use analytics to identify opportunities to improve content distribution, metadata, audience targeting, client engagement, and website traffic
• Build recurring and ad hoc reports that translate performance data into actionable recommendations for marketing and sales

Senior Digital Marketing Associate

• Act as the project manager for hundreds of email campaigns as assigned by Manager from concept to deployment to performance analysis
• Strategically determine production schedule, create & plan multiple campaign
• Partner with eCommerce to determine key sales points, insure alignment to event/programming messaging and insure images are available in accordance to email timeline
• Create complete, detailed creative brief and independently directs copy, design and HTML teams with core focus of each campaign
• Review email campaign results as provided by Tableau & Adobe
• Partner with the Campaign Management team to obtain the appropriate customer list to launch via email system (Bluecore)
• Monitor to confirm 100% completion

• Lead multi-channel B2B and B2C digital marketing programs for medtech and biotech companies developing therapies and technologies to improve human health
• Develop and execute multi-channel marketing plans aligned to client business objectives; most client needs focus on generating demand or leads among specific patient or healthcare provider populations or B2B programs to build belief in a corporate brand’s innovative science
• Create campaign forecasts and measurement plans based on target audience and campaign objective; translate metrics into meaningful insights to guide campaign optimization.
• Manage and optimize campaigns that leverage paid social, search, programmatic, mobile, email, site direct advertising, native advertising, influencer marketing, conference sponsorships, field sales channels, and traditional advertising, as appropriate.
• Work with digital ad platforms, demand-side providers, publishers, and other organizations to identify optimal channel mix and budget allocation to meet client goals
• Guide teammates on building target ad groups based on audience insights and customer personas, activating campaigns, measuring performance and optimizing to drive efficiency
• Drive campaign website/landing page development projects, with support from creative and web development professionals
• Collaborate effectively with marketing, public relations, and creative colleagues as well as clients
• Manage campaign/project budgets and allocated hours across project team and promptly alert senior leaders to potential issues and/or opportunities
• Provide strategic marketing counsel and technical guidance to colleagues and clients. Effectively communicate recommendations and results to the C-suite, through both formal presentations and day-to-day communication.

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