Growth – Digital Marketing, Consumer

OpenAI

Consumer Paid Marketing leader responsible for global acquisition strategies across multiple channels for ChatGPT’s segmented products. Collaborating with cross-functional teams to enhance consumer journeys and marketing efforts.

Posted 7/22/2026full-timeSan Francisco • California • 🇺🇸 United StatesSeniorLead💰 $189,000 - $265,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing global paid channel strategies across Paid Search, Paid Social, Programmatic, and Affiliate marketing, with a strong focus on consumer growth, acquisition, and performance metrics. Proven ability to optimize the consumer journey and drive measurable outcomes through data-driven decision-making and cross-functional collaboration.

Highest-signal resume keywords

Global Paid Channel StrategyConsumer Growth MarketingPaid Search ManagementExperimentation and Incrementality MeasurementStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingAudience SegmentationCreative StrategyLocalizationAttribution AnalysisCohort Quality MeasurementRetention StrategiesMonetization TechniquesLTV/CAC AnalysisBudget Management

Soft Skills

Excellent CommunicationStakeholder ManagementTest-and-Learn MindsetAdaptability in Fast-Moving Environments

Tools & Technologies

AI-Enabled WorkflowsMarketing Automation ToolsAnalytics PlatformsData Science Collaboration Tools

Industry Keywords

Consumer BehaviorInternational MarketingMarket MaturityGlobal ScaleLocal Relevance

About the role

Key responsibilities & impact

Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for a scaled consumer product, including planning, forecasting, budget pacing, audience strategy, and performance management.
Manage significant investment across a broad international portfolio, balancing global consistency with market-level opportunity, platform dynamics, and cultural nuance.
Optimize the full consumer journey from acquisition through activation, engagement, retention, and monetization, with a focus on durable unit economics and cohort quality.
Develop audience, use-case, offer, and creative strategies that reach diverse consumer segments and translate across languages, cultures, and stages of product maturity.
Partner with regional marketing and localization teams to prioritize markets, adapt campaigns, and build repeatable international launch and scaling playbooks.
Drive experimentation and incrementality measurement, defining hypotheses, designing tests, and translating consumer and market insights into channel decisions.
Partner cross-functionally with product, engineering, data science, lifecycle, brand, and creative to improve conversion journeys, measurement foundations, and growth systems.
Build AI-enabled creative, targeting, reporting, and optimization workflows that increase iteration velocity and personalization while maintaining quality and brand integrity.

Requirements

What you’ll need

8+ years of consumer growth, acquisition, or performance marketing experience, ideally for a scaled global technology, marketplace, subscription, or mobile product.
6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
A track record of scaling consumer paid programs at significant budget and audience levels while delivering measurable acquisition and long-term value outcomes.
Substantial experience leading international consumer marketing across multiple regions, languages, and levels of market maturity.
Strong understanding of consumer behavior, segmentation, creative strategy, localization, and the relationship between paid media and the end-to-end product experience.
Strong analytical and measurement skills, including experimentation, incrementality, attribution, cohort quality, retention, monetization, and LTV/CAC.
Experience partnering with product, engineering, data science, lifecycle, brand, creative, finance, and regional teams to build durable growth systems.
Demonstrated ability to balance global scale with local relevance, including adapting audiences, messaging, creative, and channel mix to market-specific needs.
Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.

Benefits

Comp & perks

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend to fuel your professional growth
Daily meals in our offices, and meal delivery credits as eligible
Relocation support for eligible employees
Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.