Digital Marketing Specialist

Sorren

Digital Marketing Specialist executing inbound marketing campaigns for Sorren. Responsible for managing HubSpot setup and driving qualified leads across various channels.

Posted 7/23/2026full-timeMeridian • Idaho • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing inbound digital marketing campaigns, utilizing HubSpot for campaign management, tracking, and reporting. Proficient in creating industry-specific messaging and managing multiple campaigns effectively.

Highest-signal resume keywords

HubSpot Campaign ManagementB2B Marketing ExperienceInbound Marketing StrategyPaid Digital CampaignsProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Inbound MarketingLead GenerationCampaign Performance ReportingEmail NurturingLanding Page DevelopmentRetargeting StrategiesAttribution TrackingDashboard CreationLead Quality AnalysisConversion Optimization

Soft Skills

Excellent WritingEditing SkillsCommunication SkillsProject ManagementStakeholder Management

Tools & Technologies

HubSpotWordPressGoogle AnalyticsSocial Media PlatformsEmail Marketing Tools

Industry Keywords

Professional ServicesAccountingAdvisory ServicesFinancial ServicesDigital Marketing

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop and execute inbound digital campaigns that generate qualified leads for Sorren’s core and specialty service lines.
Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies.
Own HubSpot campaign setup, tracking, workflows, attribution, and reporting.
Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI.
Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points.

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, or related field
5+ years of B2B marketing experience
Strong HubSpot and WordPress experience required
Experience with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reporting
Experience in professional services, accounting, advisory or financial services preferred
Excellent writing, editing, communication, and project management skills
Ability to manage multiple campaigns and stakeholders at once

Benefits

Comp & perks

Generous paid time off
Comprehensive medical, dental, and vision coverage, plus life and disability insurance
401(k) retirement savings plan
Paid holidays, including a firmwide winter break (December 24 – January 1)
Paid parental leave (available after one year of service)
Mentorship and career development programs
CPA exam support to help you succeed on the path to licensure
Firm-sponsored events and spontaneous team activities
Celebrations to mark milestones like the end of busy season and the holidays