Director, Digital Marketing

SGS

Senior Director of Digital Marketing at SGS guiding the digital strategy, execution, and performance across channels. Focusing on lead generation and brand visibility in B2B sectors.

Posted 7/22/2026full-timeRemote • 🇺🇸 United StatesLead💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading comprehensive digital marketing strategies, including SEO, PPC, email marketing, and social media, while ensuring alignment with business goals and optimizing digital performance. Proven ability to manage large-scale digital programs and collaborate effectively across teams in a complex B2B environment.

Highest-signal resume keywords

Digital Marketing StrategySEO ManagementPPC Campaign OptimizationEmail Marketing StrategyDigital Analytics

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Website ManagementSEOPPCEmail MarketingSocial Media ManagementDigital Performance OptimizationContent ArchitectureAttribution ModelsData Driven OptimizationDigital Accessibility

Soft Skills

CollaborationLeadershipStrategic ThinkingCommunicationCross Functional Team Management

Tools & Technologies

Digital Analytics PlatformsMarketing Operations ToolsContent Management SystemsEmail Marketing PlatformsSEO Tools

Certifications & Qualifications

Bachelor's Degree in MarketingMaster’s Degree (MBA or Marketing/Analytics focus)

Industry Keywords

B2B MarketingDigital EcosystemUser ExperienceContent StandardsGlobal Brand Standards

About the role

Key responsibilities & impact

Lead the strategy, execution, and performance of our digital ecosystem
Own the full digital demand engine - including website, SEO, PPC, email marketing, and social media
Develop and execute a comprehensive digital marketing strategy aligned to SGS North America’s growth priorities
Lead the evolution of SGS’s digital ecosystem, ensuring a modern, user centric, high performing web experience
Own the SGS North America website strategy, roadmap, UX, content architecture, and ongoing optimization
Drive continuous improvement in site performance, conversion paths, SEO health, and digital accessibility
Oversee web governance, content standards, and cross business line alignment
Lead SEO strategy across technical, on page, and content optimization
Partner with content teams to ensure SEO driven content planning and execution
Own paid search and paid media strategy, budget allocation, and performance optimization
Drive measurable ROI through targeted PPC campaigns, retargeting, and digital advertising programs
Collaborate with Marketing Operations & Performance for accurate attribution and reporting
Lead email marketing strategy, including nurture programs, segmentation, and personalization
Optimize email performance through testing, analytics, and continuous improvement
Oversee SGS North America’s social media strategy, content, and channel performance
Ensure alignment with global brand standards and regional business priorities
Partner with business line leaders and regional marketing teams to ensure digital initiatives support commercial goals
Collaborate with IT and external partners for secure, scalable, and optimized digital platforms

Requirements

What you’ll need

Bachelor's degree from an accredited university in Marketing, Digital Marketing, Communications, Business or related field
Master’s degree (MBA or Marketing/Analytics focus) strongly preferred
12+ years of progressive experience in digital marketing, with deep expertise across website management, SEO, PPC, email marketing, and social media
Proven experience leading digital strategy in a complex B2B environment - industrial, technical, scientific, or multi-industry experience is highly advantageous
Demonstrated success partnering with Marketing Operations, Analytics, or Revenue Operations teams
Experience managing large digital programs, cross functional teams, and external agencies
Strong understanding of digital analytics platforms, attribution models, and data driven optimization.
Experience working within global or matrixed organizations
Advanced English language skills

Benefits

Comp & perks

Medical, dental and vision insurance
Life insurance
Employee assistance programs
401(k) with company match (immediate vesting upon enrollment)
Online training courses
Virtual and classroom development experiences
Tuition reimbursement program
Paid-time off
Family leave