Senior Consumer Deposits Digital Marketing Specialist

Bank of America

Senior Marketing Specialist executing digital marketing campaigns at Bank of America. Collaborating across teams to drive growth through digital channels and optimize performance.

Posted 7/22/2026full-timeSan Francisco • California, Massachusetts, New Jersey, New York, Rhode Island, Texas • 🇺🇸 United StatesSenior💰 $71,600 - $119,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing digital marketing campaigns and optimizing performance through data analysis. Strong ability to manage multiple projects while ensuring alignment with marketing strategy and corporate standards.

Highest-signal resume keywords

Digital Marketing Campaign ManagementData Analysis and InsightsProject ManagementMS Office Product Suite ProficiencyRelationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCampaign ManagementPerformance OptimizationCreative Review ProcessesMarketing Strategy Development

Soft Skills

Self-MotivatedDetail-OrientedOrganizational SkillsTime ManagementCommunication Skills

Tools & Technologies

MS Office SuiteCopilot

Industry Keywords

Digital ChannelsClient MessagingApproval ProcessesCorporate StandardsMarketing Strategy

About the role

Key responsibilities & impact

Execute digital marketing campaigns to drive growth
Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA and Merrill digital properties
Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy
Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines
Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration
Regularly review and understand campaign performance in order to optimize and make strategic decisions
Understand how to uncover insights and leverage data to prioritize client messaging

Requirements

What you’ll need

4+ years of marketing campaign management or project management experience
Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills
Understands the importance of corporate standards, procedures, and approval processes
Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly
Excellent oral and written communication skills
Proficient in MS Office Product Suite (Word, Excel, PPT) including leveraging Copilot

Benefits

Comp & perks

Paid time off
Access to resources and support for physical, emotional, and financial wellness
Competitive and flexible benefits